Placecast Overview

  • Year Founded
  • 2005

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 38

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $54M

Placecast General Information

Description

Provider of an enterprise-grade platform for data management and display advertising. The company's location-based digital advertising platform includes data management, data analytics and advertising services that weaves together location information and other data from audiences across the web, mobile and email, enabling advertisers to deliver campaigns based on location, as well as other user-specific criteria like age, gender, interests, device type, operating system, time of day, and weather.

Contact Information

Website
www.placecast.net
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 184 Rose Street
  • San Francisco, CA 94102
  • United States
Primary Industry
Business/Productivity Software
Acquirer
Ericsson Emodo
Vertical(s)
AdTech, SaaS, TMT, Mobile
Corporate Office
  • 184 Rose Street
  • San Francisco, CA 94102
  • United States

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Placecast Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition 12-Feb-2018 $54M Completed Profitable
5. Debt - General 21-Jun-2017 Completed Profitable
4. Later Stage VC (Series C) 01-Dec-2014 Completed Generating Revenue
3. Later Stage VC (Series B) 09-Mar-2010 Completed Generating Revenue
2. Early Stage VC (Series A3) 03-Aug-2007 $4M $5M Completed Startup
1. Early Stage VC 20-Oct-2006 $1M $1M Completed Startup
To view Placecast’s complete valuation and funding history, request access »

Placecast Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series C
Series B
Series A-3
Series A-2 735,325 6% $0.68 $0.68 1x $0.68 3.07%
Series A-1 1,475,000 6% $0.32 $0.32 1x $0.32 6.16%
To view Placecast’s complete cap table history, request access »

Placecast Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of an enterprise-grade platform for data management and display advertising. The company's location-based digit
Business/Productivity Software
San Francisco, CA
38 As of 2018

New York, NY
 

Alameda, CA
 
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Placecast Competitors (76)

One of Placecast’s 76 competitors is Advan Research Corporation, a Corporation company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Advan Research Corporation Corporation New York, NY
Jitterbit Private Equity-Backed Alameda, CA
Gamut Global Pty Ltd Corporation Melbourne, Australia
Cloud Elements Formerly VC-backed Denver, CO
TIBCO Software Private Equity-Backed Santa Clara, CA
You’re viewing 5 of 76 competitors. Get the full list »

Placecast Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Placecast Former Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds
CNF Investments PE/Buyout Minority
Clark Enterprises PE/Buyout Minority
ONSET Ventures Venture Capital Minority
Quatrex Capital Venture Capital Minority
Runway Growth Capital Lender/Debt Provider Minority
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Placecast FAQs

  • When was Placecast founded?

    Placecast was founded in 2005.

  • Where is Placecast headquartered?

    Placecast is headquartered in San Francisco, CA.

  • What is the size of Placecast?

    Placecast has 38 total employees.

  • What industry is Placecast in?

    Placecast’s primary industry is Business/Productivity Software.

  • Is Placecast a private or public company?

    Placecast is a Private company.

  • What is the current valuation of Placecast?

    The current valuation of Placecast is .

  • What is Placecast’s current revenue?

    The current revenue for Placecast is .

  • How much funding has Placecast raised over time?

    Placecast has raised $20M.

  • Who are Placecast’s investors?

    CNF Investments, Clark Enterprises, ONSET Ventures, Quatrex Capital, and Runway Growth Capital are 5 of 6 investors who have invested in Placecast.

  • Who are Placecast’s competitors?

    Advan Research Corporation, Jitterbit, Gamut Global Pty Ltd, Cloud Elements, and TIBCO Software are some of the 76 competitors of Placecast.

  • When was Placecast acquired?

    Placecast was acquired on 12-Feb-2018.

  • Who acquired Placecast?

    Placecast was acquired by Ericsson Emodo.

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