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Ace Metrix

Ace Metrix
2007 FOUNDED
PRIVATE STATUS
61-70 EMPLOYEES
Series C LATEST DEAL TYPE
$12M LATEST DEAL AMOUNT
4 INVESTORS
Description

Provider of real time television advertising and competitive intelligence platform designed to measure the impact of video advertising. The company's television advertising and competitive intelligence platform operates an online service, enabling advertisers, agencies and publishers design creative to drive sales and gauge the effectiveness of their advertisements.

Formerly Known As
Advertising Rating Company
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Systems and Information Management
Other Industries
Broadcasting, Radio and Television
Primary Office
  • 1960 East Grand Avenue
  • Suite 510
  • El Segundo, CA 90245
  • United States

+1 (424) 000-0000
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Ace Metrix Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Later Stage VC (Series C) 11-Aug-2014 $12M 0000 000.00 Completed Profitable
2. Early Stage VC (Series B) 17-Dec-2009 000 000 000.00 Completed Startup
1. Early Stage VC (Series A) 08-Aug-2008 $3M $3M 00.000 Completed Startup
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Ace Metrix Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion
Price
% Owned
Series C 00,000,000 00.000000 00.0 00.00 00.00 00 00.00 00.00
Series B 0,000,000 00.000000 00.00 00.0 00.0 00 00.0 00.000
Series A 3,339,642 $0.000100 $0.07 $0.9 $0.9 1x $0.9 11.63%
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Ace Metrix Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
WPP Ventures Corporate Venture Capital Minority 000 0000 000000 0
Leapfrog Ventures Venture Capital Minority 000 0000 000000 0
Hummer Winblad Venture Partners Venture Capital Minority 000 0000 000000 0
Palomar Ventures Venture Capital Minority 000 0000 000000 0

Ace Metrix Executive Team (11)

Name Title Board
Seat
Contact
Info
Peter Daboll Chief Executive Officer & Board Member
William Scharninghausen Chief Financial Officer
William Parducci Chief Technology Officer & Chief Product Officer
Mark Bryant Vice President & General Manager of Politics and Advocacy
Tom Stigler Chief Revenue Officer

5 Former Executives

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Ace Metrix Board Members (8)

Name Representing Role Since Contact
Info
Ann Winblad Ph.D Hummer Winblad Venture Partners Board Member 000 0000
Bryn Davis Palomar Ventures Board Observer 000 0000
George Rogers Self Board Member 000 0000
Greg Drew Self Board Member 000 0000
James Gauer Ph.D Palomar Ventures Board Member 000 0000

1 Former Board Member

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