Whatnot Overview
- Year Founded
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2019
- Status
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Private
- Employees
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2,064
- Latest Deal Type
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Series G
- Latest Deal Amount
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$547M
- Investors
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49
Whatnot General Information
Description
Developer of a live stream platform designed to trade limited-edition toys and collectibles. The company's platform allows buying and selling collectibles online, verifies every product sold, and builds social shopping experiences through features like live shopping and auctions, enabling collectors and enthusiasts to safely buy, sell their products and connect with other collectors.
Contact Information
Website
www.whatnot.comCorporate Office
- Los Angeles, CA
- United States
Corporate Office
- Los Angeles, CA
- United States
Whatnot Timeline
Whatnot Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 10. Later Stage VC (Series G) | 07-Aug-2026 | $547M | Completed | Generating Revenue | ||
| 9. Secondary Transaction - Private | Completed | Generating Revenue | ||||
| 8. Later Stage VC (Series F) | 28-Oct-2025 | Completed | Generating Revenue | |||
| 7. Later Stage VC (Series E) | 08-Jan-2025 | Completed | Generating Revenue | |||
| 6. Later Stage VC (Series D) | 08-Jul-2022 | Completed | Generating Revenue | |||
| 5. Later Stage VC (Series C) | 17-Sep-2021 | Completed | Generating Revenue | |||
| 4. Early Stage VC (Series B) | 10-May-2021 | Completed | Generating Revenue | |||
| 3. Early Stage VC (Series A1) | 31-Mar-2021 | Completed | Generating Revenue | |||
| 2. Early Stage VC (Series A) | 18-Dec-2020 | $4M | $4.15M | Completed | Generating Revenue | |
| 1. Accelerator/Incubator | 01-Jan-2020 | $150K | $150K | Completed | Generating Revenue |
Whatnot Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Series G | ||||||||
| Series F | ||||||||
| Series E | ||||||||
| Series D | ||||||||
| Series C | ||||||||
| Series B2 | ||||||||
| Series B1 | ||||||||
| Series A6 | ||||||||
| Series A5 | 4,048,004 | $0.000010 | 6% | $0.36 | $0.36 | 1x | $0.36 | 3.05% |
| Series A4 | 2,015,420 | $0.000010 | 6% | $0.19 | $0.19 | 1x | $0.19 | 1.52% |
VC Exit Predictor
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Opportunity Score
Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.
Exit Type
Evaluates the likelihood of a successful exit for investors, and the most likely exit type.
Whatnot Related Research & Analysis
Explore institutional-grade private market research from our team of analysts.
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Verticals
Whatnot Patents
Whatnot Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| US-20250363442-A1 | Intelligent bundling of items from a live platform | Pending | 24-May-2024 | ||
| US-20240331000-A1 | Item repacking interfaces and digital transfer techniques | Pending | 28-Mar-2023 | ||
| US-12452493-B2 | Systems and methods for obtaining automated images in a live video event | Active | 30-Nov-2022 | ||
| US-20240179376-A1 | Systems and methods for obtaining automated images in a live video event | Active | 30-Nov-2022 | ||
| US-D1068796-S1 | Display screen with animated graphical user interface for interaction with a live-stream event | Active | 14-Oct-2022 |
Whatnot Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
Whatnot Investors (49)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| Alphabet | Holding Company | Minority | ||
| Kleiner Perkins | Venture Capital | Minority | ||
| Robinhood | Corporation | Minority | ||
| Standard Capital (North America) | Hedge Fund | Minority | ||
| Wellington Management | Asset Manager | Minority |
Whatnot Acquisitions (3)
Whatnot’s most recent deal was a Merger/Acquisition with Shaped. The deal was made on 10-Jul-2026.
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| Shaped | 10-Jul-2026 | Merger/Acquisition | Business/Productivity Software | ||
| Supergreat | 25-Oct-2023 | Merger/Acquisition | Social Content | ||
| Pastel Labs (Multimedia and Design Software) | 01-Dec-2021 | Merger/Acquisition | Educational Software |
Whatnot Affiliates
Subsidiaries (1)
| Name | Industry | Location | Year Founded |
|---|---|---|---|
| Shaped | New York, NY | 2021 |
Whatnot FAQs
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When was Whatnot founded?
Whatnot was founded in 2019.
-
Where is Whatnot headquartered?
Whatnot is headquartered in Los Angeles, CA.
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What is the size of Whatnot?
Whatnot has 2,064 total employees.
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What industry is Whatnot in?
Whatnot’s primary industry is Internet Retail.
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Is Whatnot a private or public company?
Whatnot is a Private company.
-
What is the current valuation of Whatnot?
The current valuation of Whatnot is .
-
What is Whatnot’s current revenue?
The current revenue for Whatnot is .
-
How much funding has Whatnot raised over time?
Whatnot has raised $1.52B.
-
Who are Whatnot’s investors?
Alphabet, Kleiner Perkins, Robinhood, Standard Capital (North America), and Wellington Management are 5 of 49 investors who have invested in Whatnot.
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