Primer (Financial Software) Overview

  • Year Founded
  • 2019

Year Founded

  • Status
  • Private

  • Employees
  • 188

Employees

  • Latest Deal Type
  • Series C

  • Latest Deal Amount
  • $100M

  • Investors
  • 15

Primer (Financial Software) General Information

Description

Developer of an automated payment ecosystem designed to optimize front and backend flows of payment. The company's online payment platform unifies the fragmented ecosystem to help online merchants power e-commerce experiences, enabling clients to increase authorization rates, reduce costs, and expand into new markets.

Contact Information

Website
www.primer.io
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 7 Savoy Court
  • London WC2R 0EX
  • England, United Kingdom
Primary Industry
Financial Software
Other Industries
Other Financial Services
Vertical(s)
FinTech
Corporate Office
  • 7 Savoy Court
  • London WC2R 0EX
  • England, United Kingdom

Primer (Financial Software) Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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Primer (Financial Software) Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Later Stage VC (Series C) 20-May-2026 $100M Completed Generating Revenue
5. Early Stage VC 07-Nov-2023 Completed Generating Revenue
4. Early Stage VC (Series B) 11-Oct-2021 Completed Generating Revenue
3. Early Stage VC (Series A) 17-Dec-2020 Completed Generating Revenue
2. Seed Round 17-Dec-2019 $782K $4.96M Completed Generating Revenue
1. Seed Round 11-May-2019 $4.18M $4.18M Completed Generating Revenue
To view Primer (Financial Software)’s complete valuation and funding history, request access »

Primer (Financial Software) Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
B2 Preferred
B Preferred
A3 Preferred
A2 Preferred
A Preference
A Ordinary 3,742 $0.000001 $4.75 $4.75 1x $4.75 0.07%
A Preference 555,560 $0.000001 $1.48 $1.48 1x $1.48 10.24%
To view Primer (Financial Software)’s complete cap table history, request access »

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Primer (Financial Software) Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an automated payment ecosystem designed to optimize front and backend flows of payment. The company's onlin
Financial Software
London, United Kingdom
188 As of 2024

Spanish Fork, UT
 
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Primer (Financial Software) Competitors (1)

One of Primer (Financial Software)’s competitors is Zift, a Corporation company based in Spanish Fork, UT.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Zift Corporation Spanish Fork, UT
You’re viewing 1 of 1 competitors. Get the full list »

Primer (Financial Software) Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Primer (Financial Software) Investors (15)

Investor Name Investor Type Holding Investor Since Participating Rounds
Peak XV Partners Venture Capital Minority
Sofina Growth/Expansion Minority
Tencent Holdings Corporation Minority
Angel (individual) Minority
ICONIQ Growth Venture Capital Minority
You’re viewing 5 of 15 investors. Get the full list »

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Primer (Financial Software) FAQs

  • When was Primer (Financial Software) founded?

    Primer (Financial Software) was founded in 2019.

  • Where is Primer (Financial Software) headquartered?

    Primer (Financial Software) is headquartered in London, United Kingdom.

  • What is the size of Primer (Financial Software)?

    Primer (Financial Software) has 188 total employees.

  • What industry is Primer (Financial Software) in?

    Primer (Financial Software)’s primary industry is Financial Software.

  • Is Primer (Financial Software) a private or public company?

    Primer (Financial Software) is a Private company.

  • What is Primer (Financial Software)’s current revenue?

    The current revenue for Primer (Financial Software) is .

  • How much funding has Primer (Financial Software) raised over time?

    Primer (Financial Software) has raised $176M.

  • Who are Primer (Financial Software)’s investors?

    Peak XV Partners, Sofina, Tencent Holdings, , and ICONIQ Growth are 5 of 15 investors who have invested in Primer (Financial Software).

  • Who are Primer (Financial Software)’s competitors?

    Zift is a competitor of Primer (Financial Software).

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