The Lasso Overview

  • Year Founded
  • 2020

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 7

Employees

  • Latest Deal Type
  • M&A

The Lasso General Information

Description

Developer of a car-selling mobile application designed to optimize operations at new dealerships. The company's platform streamlines the car-selling process by sharing vehicle details, enabling clients in the automotive industry to secure favorable offers quickly.

Contact Information

Formerly Known As
Revv
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 33 Irving Place
  • Floor 9
  • New York, NY 10003
  • United States
Primary Industry
Business/Productivity Software
Other Industries
Automotive
Other Commercial Services
Acquirer
Vertical(s)
Corporate Office
  • 33 Irving Place
  • Floor 9
  • New York, NY 10003
  • United States

Want detailed data on 11M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

The Lasso Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 09-Jan-2025 Completed Generating Revenue
4. Seed Round 08-Jul-2024 Completed Generating Revenue
3. Seed Round 25-Sep-2023 Completed Generating Revenue
2. Seed Round 07-Apr-2022 $3M $4.85M Completed Generating Revenue
1. Seed Round 25-Nov-2020 $1.85M $1.85M Completed Generating Revenue
To view The Lasso’s complete valuation and funding history, request access »

The Lasso Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Seed-2
Seed-1
Seed 4,332,549 $0.000100 8% $0.43 $0.43 1x $0.43 13.17%
To view The Lasso’s complete cap table history, request access »

The Lasso Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a car-selling mobile application designed to optimize operations at new dealerships. The company's platform
Business/Productivity Software
New York, NY
7 As of 2025

Atlanta, GA
 

El Segundo, CA
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

The Lasso Competitors (4)

One of The Lasso’s 4 competitors is Cox Automotive, a Private Debt Financed company based in Atlanta, GA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Cox Automotive Private Debt Financed Atlanta, GA
Internet Brands Private Equity-Backed El Segundo, CA
Dealer Dot Com Formerly VC-backed Burlington, VT
iSeeCars Formerly Angel backed Woburn, MA
To view The Lasso’s complete competitors history, request access »

The Lasso Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

The Lasso Former Investors (16)

Investor Name Investor Type Holding Investor Since Participating Rounds
Contour Venture Partners Venture Capital Minority
Correlation Ventures Venture Capital Minority
Crosslink Capital Venture Capital Minority
Dupe Ventures Venture Capital Minority
Everywhere Ventures Venture Capital Minority
You’re viewing 5 of 16 investors. Get the full list »

The Lasso FAQs

  • When was The Lasso founded?

    The Lasso was founded in 2020.

  • Where is The Lasso headquartered?

    The Lasso is headquartered in New York, NY.

  • What is the size of The Lasso?

    The Lasso has 7 total employees.

  • What industry is The Lasso in?

    The Lasso’s primary industry is Business/Productivity Software.

  • Is The Lasso a private or public company?

    The Lasso is a Private company.

  • What is The Lasso’s current revenue?

    The current revenue for The Lasso is .

  • How much funding has The Lasso raised over time?

    The Lasso has raised $19.6M.

  • Who are The Lasso’s investors?

    Contour Venture Partners, Correlation Ventures, Crosslink Capital, Dupe Ventures, and Everywhere Ventures are 5 of 16 investors who have invested in The Lasso.

  • Who are The Lasso’s competitors?

    Cox Automotive, Internet Brands, Dealer Dot Com, and iSeeCars are competitors of The Lasso.

  • When was The Lasso acquired?

    The Lasso was acquired on 09-Jan-2025.

  • Who acquired The Lasso?

    The Lasso was acquired by Octane.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read more
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process