Better & Better Overview
- Year Founded
-
2018
- Status
-
Private
- Employees
-
10
- Latest Deal Type
-
Accelerator/Inc
- Investors
-
11
Better & Better General Information
Description
Manufacturer of oral care products intended to offer natural ingredients-based commodities that are sustainable for humans and the planet's health. The company's products include toothpaste that is made with organic and chemical-free ingredients, and it minimizes the ecological effects of products and packaging on the planet, enabling customers to get vegan, organic oral care products, eco-friendly delivery, and look after their hygiene in an environmentally conscious manner.
Contact Information
Website
www.betterandbetter.comCorporate Office
- 120 West 45th Street, 21st Floor
- New York, NY 10036
- United States
Corporate Office
- 120 West 45th Street, 21st Floor
- New York, NY 10036
- United States
Better & Better Timeline
Better & Better Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 4. Accelerator/Incubator | 01-Dec-2024 | Completed | Generating Revenue | |||
| 3. Later Stage VC (Series 2) | 27-Nov-2023 | Completed | Generating Revenue | |||
| 2. Seed Round | 16-Feb-2022 | $4M | $5.1M | Completed | Generating Revenue | |
| 1. Seed Round | 31-Oct-2019 | $1.1M | $1.1M | Completed | Generating Revenue |
Better & Better Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Seed-1 | ||||||||
| Seed | ||||||||
| Pre-Seed | 3,039,148 | $0.000100 | 6% | $0.41 | $0.41 | 1x | $0.41 | 13.2% |
VC Exit Predictor
See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.
Opportunity Score
Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.
Exit Type
Evaluates the likelihood of a successful exit for investors, and the most likely exit type.
Better & Better Comparisons
Industry
Financing
Details
Better & Better Competitors (2)
One of Better & Better’s 2 competitors is Twice (Personal Products), a Venture Capital-Backed company based in Buena Park, CA.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Twice (Personal Products) | Venture Capital-Backed | Buena Park, CA | ||||
| Moon Oral Beauty | Venture Capital-Backed | El Segundo, CA |
Better & Better Related Research & Analysis
Explore institutional-grade private market research from our team of analysts.
-
Verticals
Better & Better Patents
Better & Better Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| US-20230360755-A1 | Computerized method for determining nutritional supplement delivery | Inactive | 09-May-2022 | ||
| US-10993588-B1 | Dispensing device with disposable insert | Active | 18-Mar-2020 | ||
| US-20210292048-A1 | Dispensing device with disposable insert | Inactive | 18-Mar-2020 | B65D83/771 |
Better & Better Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
Better & Better Investors (11)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| SEE UP Accelerator | Accelerator/Incubator | |||
| Ocampo Capital | Venture Capital | Minority | ||
| Alpaca VC | Venture Capital | Minority | ||
| Corner3 Ventures | Venture Capital | Minority | ||
| Dreamers VC | Venture Capital | Minority |
Better & Better FAQs
-
When was Better & Better founded?
Better & Better was founded in 2018.
-
Where is Better & Better headquartered?
Better & Better is headquartered in New York, NY.
-
What is the size of Better & Better?
Better & Better has 10 total employees.
-
What industry is Better & Better in?
Better & Better’s primary industry is Personal Products.
-
Is Better & Better a private or public company?
Better & Better is a Private company.
-
What is Better & Better’s current revenue?
The current revenue for Better & Better is .
-
How much funding has Better & Better raised over time?
Better & Better has raised $5.63M.
-
Who are Better & Better’s investors?
SEE UP Accelerator, Ocampo Capital, Alpaca VC, Corner3 Ventures, and Dreamers VC are 5 of 11 investors who have invested in Better & Better.
-
Who are Better & Better’s competitors?
Twice (Personal Products) and Moon Oral Beauty are competitors of Better & Better.
Data Transparency
-
Meet our data hygiene team
Discover how our experts ensure you’re getting the most accurate financial data in the industry.
Read more -
How PitchBook sources data
Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.
Discover our process
