Zoo.se Overview

  • Year Founded
  • 1989

Year Founded

  • Status
  • Private

  • Employees
  • 467

Employees

  • Latest Deal Type
  • Debt

  • Financing Rounds
  • 4

  • Investments
  • 4

Zoo.se General Information

Description

Operator of pet supplies intended to provide pet products via its online platform as well as physical hypermarkets. The company offers a range of products including pet food, cages, toys, and medical supplies for cats, dogs, aquatic animals as well as reptiles, and also offers veterinary services, enabling pet owners to ensure that the healthcare and nutrition needs of their pets are met.

Contact Information

Website
www.zoo.se
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • Linnegatan 89D
  • 115 23 Stockholm
  • Sweden
+46
Primary Industry
Other Consumer Non-Durables
Other Industries
Specialty Retail
Other Services (B2C Non-Financial)
Vertical(s)
E-Commerce
Corporate Office
  • Linnegatan 89D
  • 115 23 Stockholm
  • Sweden
+46

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Zoo.se Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Zoo.se Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of pet supplies intended to provide pet products via its online platform as well as physical hypermarkets. The
Other Consumer Non-Durables
Stockholm, Sweden
467 As of 2025

Munich, Germany
 

Helsinki, Finland
 
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Zoo.se Competitors (2)

One of Zoo.se’s 2 competitors is Zooplus (Specialty Retail), a Private Equity-Backed company based in Munich, Germany.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Zooplus (Specialty Retail) Private Equity-Backed Munich, Germany
Musti Group Formerly PE-Backed Helsinki, Finland
You’re viewing 2 of 2 competitors. Get the full list »

Zoo.se Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Zoo.se Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Zoo.se Investments (4)

Zoo.se’s most recent deal was a Buyout/LBO with PetXL. The deal was made on 03-Dec-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
PetXL 03-Dec-2024 Buyout/LBO Specialty Retail
Rilo Zoo 29-Jan-2024 Buyout/LBO Other Services (B2C Non-Financial)
Tinybuddy 14-Mar-2023 Buyout/LBO Internet Retail
XL-ZOO 01-Nov-2021 Buyout/LBO Specialty Retail
To view Zoo.se’s complete investments history, request access »

Zoo.se Affiliates

Subsidiaries (3)

Name Industry Location Year Founded
XL-ZOO Västerås, Sweden 2019
Tinybuddy Gavle, Sweden 2016
Pritax Kista, Sweden 2012

Zoo.se FAQs

  • When was Zoo.se founded?

    Zoo.se was founded in 1989.

  • Where is Zoo.se headquartered?

    Zoo.se is headquartered in Stockholm, Sweden.

  • What is the size of Zoo.se?

    Zoo.se has 467 total employees.

  • What industry is Zoo.se in?

    Zoo.se’s primary industry is Other Consumer Non-Durables.

  • Is Zoo.se a private or public company?

    Zoo.se is a Private company.

  • What is Zoo.se’s current revenue?

    The current revenue for Zoo.se is .

  • How much funding has Zoo.se raised over time?

    Zoo.se has raised $1.05M.

  • Who are Zoo.se’s investors?

    eEquity, Mandatum Asset Management, and Aktiebolaget Mölna Spar have invested in Zoo.se.

  • Who are Zoo.se’s competitors?

    Zooplus (Specialty Retail) and Musti Group are competitors of Zoo.se.

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