Adelaide Overview

  • Year Founded
  • 2019

Year Founded

  • Status
  • Private

  • Employees
  • 146

Employees

  • Latest Deal Type
  • Seed

  • Latest Deal Amount
  • $1.4M

  • Investors
  • 22

Adelaide General Information

Description

Developer of a media analytics platform designed to bring transparency to media quality. The company's platform specializes in measurement and digital ad buying analytics and offers an omnichannel media quality score that measures attention for the purposes of media planning and buying and is built using machine learning and informed by attention metrics to predict business outcomes, enabling brands to maximize campaign performance and optimize their media spend.

Contact Information

Website
www.adelaidemetrics.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 622 Greenwich Street
  • Suite 5D
  • New York, NY 10014
  • United States
+1 (732)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
AdTech, Marketing Tech, Artificial Intelligence & Machine Learning
Corporate Office
  • 622 Greenwich Street
  • Suite 5D
  • New York, NY 10014
  • United States
+1 (732)

Adelaide Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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Adelaide Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Seed Round 19-Aug-2024 $1.4M Completed Generating Revenue
1. Seed Round 12-Jul-2022 Completed Generating Revenue
To view Adelaide’s complete valuation and funding history, request access »

Adelaide Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Seed
To view Adelaide’s complete cap table history, request access »

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Adelaide Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a media analytics platform designed to bring transparency to media quality. The company's platform speciali
Business/Productivity Software
New York, NY
146 As of 2024

Tallinn, Estonia
 

Sydney, Australia
 
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Adelaide Competitors (3)

One of Adelaide’s 3 competitors is Realeyes, a Venture Capital-Backed company based in Tallinn, Estonia.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Realeyes Venture Capital-Backed Tallinn, Estonia
Playground XYZ Corporate Backed or Acquired Sydney, Australia
Nudge Analytics Corporation New York, NY
You’re viewing 3 of 3 competitors. Get the full list »

Adelaide Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

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Adelaide Investors (22)

Investor Name Investor Type Holding Investor Since Participating Rounds
Aperiam Ventures Corporate Venture Capital Minority
Goal Ventures Venture Capital Minority
Humans Ventures Venture Capital Minority
Nishat Mehta Angel (individual) Minority
Pitchdrive Venture Capital Minority
You’re viewing 5 of 22 investors. Get the full list »

Adelaide Acquisitions (1)

Adelaide’s most recent deal was a Merger/Acquisition with Rita Data. The deal was made on 19-Aug-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Rita Data 19-Aug-2024 Merger/Acquisition Database Software
To view Adelaide’s complete acquisitions history, request access »

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Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Rita Data London, United Kingdom 2019

Adelaide FAQs

  • When was Adelaide founded?

    Adelaide was founded in 2019.

  • Where is Adelaide headquartered?

    Adelaide is headquartered in New York, NY.

  • What is the size of Adelaide?

    Adelaide has 146 total employees.

  • What industry is Adelaide in?

    Adelaide’s primary industry is Business/Productivity Software.

  • Is Adelaide a private or public company?

    Adelaide is a Private company.

  • What is Adelaide’s current revenue?

    The current revenue for Adelaide is .

  • How much funding has Adelaide raised over time?

    Adelaide has raised $10.9M.

  • Who are Adelaide’s investors?

    Aperiam Ventures, Goal Ventures, Humans Ventures, Nishat Mehta, and Pitchdrive are 5 of 22 investors who have invested in Adelaide.

  • Who are Adelaide’s competitors?

    Realeyes, Playground XYZ, and Nudge Analytics are competitors of Adelaide.

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