Adelaide Overview
- Year Founded
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2019
- Status
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Private
- Employees
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179
- Latest Deal Type
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Seed
- Latest Deal Amount
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$1.4M
- Investors
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22
Adelaide General Information
Description
Developer of a media analytics platform designed to bring transparency to media quality. The company's platform specializes in measurement and digital ad buying analytics and offers an omnichannel media quality score that measures attention for the purposes of media planning and buying and is built using machine learning and informed by attention metrics to predict business outcomes, enabling brands to maximize campaign performance and optimize their media spend.
Contact Information
Website
www.adelaidemetrics.comCorporate Office
- 228 Park Avenue South
- PMB 29029
- New York, NY 10003-1502
- United States
Corporate Office
- 228 Park Avenue South
- PMB 29029
- New York, NY 10003-1502
- United States
Adelaide Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 2. Seed Round | 19-Aug-2024 | $1.4M | Completed | Generating Revenue | ||
| 1. Seed Round | 12-Jul-2022 | Completed | Generating Revenue |
Adelaide Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Seed |
VC Exit Predictor
See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.
Opportunity Score
Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.
Exit Type
Evaluates the likelihood of a successful exit for investors, and the most likely exit type.
Adelaide Comparisons
Industry
Financing
Details
Adelaide Competitors (3)
One of Adelaide’s 3 competitors is Playground XYZ, a Corporate Backed or Acquired company based in Sydney, Australia.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Playground XYZ | Corporate Backed or Acquired | Sydney, Australia | ||||
| Realeyes | Venture Capital-Backed | Tallinn, Estonia | ||||
| Nudge Analytics | Corporation | New York, NY |
Adelaide Related Research & Analysis
Explore institutional-grade private market research from our team of analysts.
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Verticals
Adelaide Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
Adelaide Investors (22)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| Aperiam Ventures | Corporate Venture Capital | Minority | ||
| Goal Ventures | Venture Capital | Minority | ||
| Humans Ventures | Accelerator/Incubator | Minority | ||
| Angel (individual) | Minority | |||
| Pitchdrive | Venture Capital | Minority |
Adelaide Acquisitions (1)
Adelaide’s most recent deal was a Merger/Acquisition with Rita Data. The deal was made on 19-Aug-2024.
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| Rita Data | 19-Aug-2024 | Merger/Acquisition | Business/Productivity Software |
Adelaide Affiliates
Subsidiaries (1)
| Name | Industry | Location | Year Founded |
|---|---|---|---|
| Rita Data | London, United Kingdom | 2019 |
Adelaide FAQs
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When was Adelaide founded?
Adelaide was founded in 2019.
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Where is Adelaide headquartered?
Adelaide is headquartered in New York, NY.
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What is the size of Adelaide?
Adelaide has 179 total employees.
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What industry is Adelaide in?
Adelaide’s primary industry is Business/Productivity Software.
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Is Adelaide a private or public company?
Adelaide is a Private company.
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What is Adelaide’s current revenue?
The current revenue for Adelaide is .
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How much funding has Adelaide raised over time?
Adelaide has raised $10.9M.
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Who are Adelaide’s investors?
Aperiam Ventures, Goal Ventures, Humans Ventures, , and Pitchdrive are 5 of 22 investors who have invested in Adelaide.
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Who are Adelaide’s competitors?
Playground XYZ, Realeyes, and Nudge Analytics are competitors of Adelaide.
Data Transparency
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Meet our data hygiene team
Discover how our experts ensure you’re getting the most accurate financial data in the industry.
Read more -
How PitchBook sources data
Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.
Discover our process
