Floor Overview

  • Year Founded
  • 2021

Year Founded

  • Status
  • Acquired/​Merged

  • Latest Deal Type
  • M&A

Floor General Information

Description

Developer of NFT-based digital assets collection platform designed to stay on top of the market. The company's platform specializes in receiving price alerts on digital assets, live activity for collections, rewards in monetary terms, and tokens via the mobile application, enabling users to track NFT portfolios and crypto with alerts, active bids, and real-time listings.

Contact Information

Website
rally.xyz
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 33 Irving Place
  • New York, NY 10003
  • United States
Primary Industry
Brokerage
Other Industries
Other Financial Services
Financial Software
Parent Company
OpenSea
Vertical(s)
Big Data, SaaS, Artificial Intelligence & Machine Learning, Cryptocurrency/Blockchain, FinTech, Mobile
Corporate Office
  • 33 Irving Place
  • New York, NY 10003
  • United States

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Floor Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Merger/Acquisition 08-Jul-2025 Completed Generating Revenue
2. Early Stage VC (Series A) 01-Jan-2024 Completed Generating Revenue
1. Seed Round 09-Jun-2022 $8M $8M Completed Generating Revenue
To view Floor’s complete valuation and funding history, request access »

Floor Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Seed
To view Floor’s complete cap table history, request access »

Floor Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of NFT-based digital assets collection platform designed to stay on top of the market. The company's platform
Brokerage
New York, NY

New York, NY
 

Auckland, New Zealand
 
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Floor Competitors (8)

One of Floor’s 8 competitors is OpenSea, a Venture Capital-Backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
OpenSea Venture Capital-Backed New York, NY
Ecomi Venture Capital-Backed Auckland, New Zealand
Rarible Venture Capital-Backed Wilmington, DE
0x Venture Capital-Backed San Francisco, CA
SuperRare Venture Capital-Backed Wilmington, DE
You’re viewing 5 of 8 competitors. Get the full list »

Floor Former Investors (16)

Investor Name Investor Type Holding Investor Since Participating Rounds
6th Man Ventures Venture Capital Minority
Arca (Asset Management) Asset Manager Minority
B Capital Group Venture Capital Minority
Blockchain Founders Fund Venture Capital Minority
Collab+Currency Venture Capital Minority
You’re viewing 5 of 16 investors. Get the full list »

Floor Acquisitions (1)

Floor’s most recent deal was a Merger/Acquisition with We're Gonna Make It. The deal was made on 23-Jan-2023.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
We're Gonna Make It 23-Jan-2023 Merger/Acquisition Other Financial Services
To view Floor’s complete acquisitions history, request access »

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Floor Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
We're Gonna Make It Scarsdale, NY 2021

Floor FAQs

  • When was Floor founded?

    Floor was founded in 2021.

  • Where is Floor headquartered?

    Floor is headquartered in New York, NY.

  • What industry is Floor in?

    Floor’s primary industry is Brokerage.

  • Is Floor a private or public company?

    Floor is a Private company.

  • What is Floor’s current revenue?

    The current revenue for Floor is .

  • How much funding has Floor raised over time?

    Floor has raised $12M.

  • Who are Floor’s investors?

    6th Man Ventures, Arca (Asset Management), B Capital Group, Blockchain Founders Fund, and Collab+Currency are 5 of 16 investors who have invested in Floor.

  • Who are Floor’s competitors?

    OpenSea, Ecomi, Rarible, 0x, and SuperRare are some of the 8 competitors of Floor.

  • When was Floor acquired?

    Floor was acquired on 08-Jul-2025.

  • Who acquired Floor?

    Floor was acquired by OpenSea.

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