OpenX Overview

  • Year Founded
  • 2007

Year Founded

  • Status
  • Private

  • Employees
  • 439

Employees

  • Latest Deal Type
  • Accelerator/​Inc

  • Investors
  • 28

OpenX General Information

Description

Developer of a web and mobile advertising platform designed to help brands to reach their customers. The company's platform permits clients to gain insights about their audience and rethink how to value consumer attention and also plan and buy with ease and performance across the open web, across all screens, enabling clients to use the platform to unlock walled garden advertising efficiency and ease across the entirety of the open web.

Contact Information

Website
www.openx.com
Formerly Known As
Openads
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 177 East Colorado Boulevard
  • Suite 3039
  • Pasadena, CA 91105
  • United States
+1 (626)
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Vertical(s)
Corporate Office
  • 177 East Colorado Boulevard
  • Suite 3039
  • Pasadena, CA 91105
  • United States
+1 (626)

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OpenX Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
11. Accelerator/Incubator Completed Generating Revenue
10. Later Stage VC 24-May-2021 Completed Generating Revenue
9. Debt - PPP 28-Apr-2020 Completed Generating Revenue
8. Later Stage VC 01-Nov-2014 Completed Generating Revenue
7. Secondary Transaction - Private 04-Dec-2013 Completed Generating Revenue
6. Later Stage VC (Series E) 26-Feb-2013 Completed Generating Revenue
5. Later Stage VC 12-Mar-2012 Completed Generating Revenue
4. Later Stage VC (Series D) 31-May-2011 Completed Generating Revenue
3. Later Stage VC (Series C) 26-May-2009 $10M $30.5M Completed Generating Revenue
2. Early Stage VC (Series B) 16-Jan-2008 $15.5M $20.5M Completed Startup
To view OpenX’s complete valuation and funding history, request access »

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OpenX Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a web and mobile advertising platform designed to help brands to reach their customers. The company's platf
Media and Information Services (B2B)
Pasadena, CA
439 As of 2024

Kyiv, Ukraine
 

Santa Clara, CA
 
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OpenX Competitors (61)

One of OpenX’s 61 competitors is Rontar Group, a Formerly PE-Backed company based in Kyiv, Ukraine.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Rontar Group Formerly PE-Backed Kyiv, Ukraine
C1X Venture Capital-Backed Santa Clara, CA
Nativo Venture Capital-Backed El Segundo, CA
Dstillery Venture Capital-Backed New York, NY
Thunder Industries Formerly VC-backed San Francisco, CA
You’re viewing 5 of 61 competitors. Get the full list »

OpenX Patents

OpenX Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-12205149-B1 Advertisement exchange platform operating instantaneous auctions of different types for impression allocation Active 09-Feb-2016
US-20170192984-A1 System and method for optimizing audience data and tracking Inactive 31-Dec-2015
US-20210200388-A1 System and method for optimizing the viewability of website content Active 31-Dec-2014
US-11481082-B2 System and method for optimizing the viewability of website content Active 31-Dec-2014
US-10915215-B2 System and method for optimizing the viewability of website content Active 31-Dec-2014 H04L67/02
To view OpenX’s complete patent history, request access »

OpenX Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

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OpenX Investors (28)

Investor Name Investor Type Holding Investor Since Participating Rounds
Asia Pacific Ventures Venture Capital Minority
Spacestation Investments Angel Group Minority
ACL Ventures Partner Corporate Venture Capital Minority
IT Ventures Venture Capital Minority
Second Alpha Partners Secondary Buyer Minority
You’re viewing 5 of 28 investors. Get the full list »

OpenX Investments & Acquisitions (5)

OpenX’s most recent deal was a Later Stage VC with Arundo for . The deal was made on 01-Nov-2021.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Arundo 01-Nov-2021 Later Stage VC Business/Productivity Software
Mezzobit 25-Sep-2017 Merger/Acquisition Business/Productivity Software
PubNation 25-Sep-2017 Merger/Acquisition Business/Productivity Software
JumpTime 29-Oct-2012 Merger/Acquisition Application Software
LiftDNA 27-Feb-2012 Merger/Acquisition Business/Productivity Software
To view OpenX’s complete investments and acquisitions history, request access »

OpenX FAQs

  • When was OpenX founded?

    OpenX was founded in 2007.

  • Where is OpenX headquartered?

    OpenX is headquartered in Pasadena, CA.

  • What is the size of OpenX?

    OpenX has 439 total employees.

  • What industry is OpenX in?

    OpenX’s primary industry is Media and Information Services (B2B).

  • Is OpenX a private or public company?

    OpenX is a Private company.

  • What is OpenX’s current revenue?

    The current revenue for OpenX is .

  • How much funding has OpenX raised over time?

    OpenX has raised $85.1M.

  • Who are OpenX’s investors?

    Asia Pacific Ventures, Spacestation Investments, ACL Ventures Partner, IT Ventures, and Second Alpha Partners are 5 of 28 investors who have invested in OpenX.

  • Who are OpenX’s competitors?

    Rontar Group, C1X, Nativo, Dstillery, and Thunder Industries are some of the 61 competitors of OpenX.

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