AppNexus Overview

  • Year Founded
  • 2007

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 1,438

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $2B

  • Investors
  • 1

AppNexus General Information

Description

Developer of an internet technology platform that enables and optimizes the real-time sale and purchase of digital advertising. The company's real-time platform supports core products that maximize yield by harnessing data and machine learning to deliver intelligent and customized campaigns, thereby enabling publishers, marketers and agencies to create and use AI-based campaigning.

Contact Information

Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Acquirer
Corporate Office
  • 28 West 23rd Street
  • New York, NY 10010
  • United States

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AppNexus Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
13. Merger/Acquisition 15-Aug-2018 $2B 00000 000 Completed Generating Revenue
12. IPO 20-Mar-2017 000 Cancelled Generating Revenue
11. Later Stage VC (Series F) 28-Sep-2016 0000 00000 00.00 Completed Generating Revenue
10. Secondary Transaction - Private 08-Jul-2016 00000 Completed Generating Revenue
9. Later Stage VC 15-Apr-2015 000.00 00000 00.000 Completed Generating Revenue
8. Later Stage VC (Series E) 31-Oct-2014 00000 00000 00.00 Completed Generating Revenue
7. Debt - General 00000 Completed Generating Revenue
6. Later Stage VC (Series D) 24-Jan-2013 0000 00000 00000 Completed Generating Revenue
5. Secondary Transaction - Private 24-Jan-2013 $65.5M Completed
4. Later Stage VC (Series C) 05-Oct-2010 $50M $65.5M 00000 Completed Startup
To view AppNexus’s complete valuation and funding history, request access »

AppNexus Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series F1 0,000,000 00.000000 000 000 00 00.0 0.000
Series F 0,000,000 00.000000 000 000 00 00.0 0.000
Series E 0,000,000 00.000000 000.00 000.00 00 00 0.000
Series D2 0,000,000 00.000000 000.00 000.0 00 00 00.000
Series D1 000,000 00.000000 000.00 000.00 00 00.00 0.000
Series D 0,000,000 00.000000 000.00 000.00 00 00.00 00.000
Series C 00,000,000 00.000000 00.00 00.00 00 00.0 00.000
Series B-1 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Series B 8,058,485 $0.001000 $1.04 $1.04 1x $0.1 13.1%
Series A 4,237,288 $0.001000 $0.59 $0.59 1x $0.06 6.89%
To view AppNexus’s complete cap table history, request access »

AppNexus Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an internet technology platform that enables and optimizes the real-time sale and purchase of digital adver
Business/Productivity Software
New York, NY
1,438 As of 2020
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00000000000000000000
New York, NY
000 As of 0000
00000
0000 0000-00-00
000000&0

000000

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00000000000000000000
San Francisco, CA
000 As of 0000
000.00
00000 0000-00-00
000000&0 000.00
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AppNexus Competitors (63)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
MediaMath Formerly PE-Backed New York, NY 000 00000 000000&0
Chartboost Formerly VC-backed San Francisco, CA 000 000.00 000000&0 000.00
NextRoll Venture Capital-Backed San Francisco, CA 000 00000 000000000 00000
Criteo Formerly VC-backed Paris, France 0000 00000 00000000000 00000
Quantcast Private Equity-Backed San Francisco, CA 000 000.00 00000000000 000.00
You’re viewing 5 of 63 competitors. Get the full list »

AppNexus Patents

AppNexus Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-8280765-B2 Method and apparatus for maximizing publisher revenue Active 01-Dec-2009 000000000 0
US-20110131099-A1 Method and apparatus for maximizing publisher revenue Active 01-Dec-2009 000000000 0
US-20150199709-A1 Network-based systems and methods for defining and managing multi-dimensional, advertising impression inventory Active 05-May-2006 00000000000
US-20150213500-A1 Network-based systems and methods for defining and managing multi-dimensional, advertising impression inventory Active 05-May-2006 00000000000 0
US-20120158526-A1 Network-based systems and methods for defining and managing multi-dimensional, advertising impression inventory Inactive 05-May-2006 G06Q30/0254 0
To view AppNexus’s complete patent history, request access »

AppNexus Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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AppNexus Former Investors (31)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
#adm Ventures Venture Capital Minority 000 0000 000000 0
Anand Rajaraman Angel (individual) Minority 000 0000 000000 0
Benjamin Horowitz Angel (individual) Minority 000 0000 000000 0
Brian Hirsch Angel (individual) Minority 000 0000 000000 0
Coriolis Ventures Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 31 investors. Get the full list »

AppNexus Acquisitions (5)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
RealMedia Latin America 25-Jun-2015 0000000000 Media and Information Services (B2B) 0000000 0
Yieldex 18-Mar-2015 0000000000 00000 Business/Productivity Software 00000 0'0
Mediaglu 19-Dec-2014 0000000000 Information Services (B2C) 00000 0'0
Xaxis (Open AdStream) 22-Sep-2014 0000000000 Media and Information Services (B2B) 00000 0'0
Alenty 17-Jun-2014 Merger/Acquisition IT Consulting and Outsourcing 00000 0'0
To view AppNexus’s complete acquisitions history, request access »

AppNexus FAQs

  • When was AppNexus founded?

    AppNexus was founded in 2007.

  • Who is the founder of AppNexus?

    Brian O'Kelley and Mike Nolet are the founders of AppNexus.

  • Where is AppNexus headquartered?

    AppNexus is headquartered in New York, NY.

  • What is the size of AppNexus?

    AppNexus has 1,438 total employees.

  • What industry is AppNexus in?

    AppNexus’s primary industry is Business/Productivity Software.

  • Is AppNexus a private or public company?

    AppNexus is a Private company.

  • What is the current valuation of AppNexus?

    The current valuation of AppNexus is 000.

  • What is AppNexus’s current revenue?

    The current revenue for AppNexus is 00000.

  • How much funding has AppNexus raised over time?

    AppNexus has raised $344M.

  • Who are AppNexus’s investors?

    #adm Ventures, Anand Rajaraman, Benjamin Horowitz, Brian Hirsch, and Coriolis Ventures are 5 of 31 investors who have invested in AppNexus.

  • Who are AppNexus’s competitors?

    MediaMath, Chartboost, NextRoll, Criteo, and Quantcast are some of the 63 competitors of AppNexus.

  • When was AppNexus acquired?

    AppNexus was acquired on 15-Aug-2018.

  • Who acquired AppNexus?

    AppNexus was acquired by AT&T.

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