Betterment Overview

  • Founded
  • 2010
Founded
  • Status
  • Private
  • Employees
  • 393
Employees
  • Latest Deal Type
  • Series F
  • Latest Deal Amount
  • $160M
Latest Deal Amount
  • Investors
  • 33

Betterment General Information

Description

Provider of investment advisory services via an application intended to manage money through cash management, guided investing, and retirement planning. The company offers a globally diversified portfolio of index-tracking exchange-traded funds (ETFs) with personalized advice in a goal-based investing framework, thereby enabling customers to open and customize regular investment accounts, traditional/SEP/Roth IRAs, trust accounts, and accounts for retirement income.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Other Financial Services
Other Industries
Consulting Services (B2B)
Financial Software
Information Services (B2C)
Primary Office
  • 8 West 24th Street
  • 6th Floor
  • New York, NY 10010
  • United States
+1 (646) 000-0000

Betterment Timeline

2019202020212022
Financing RoundCaptured Employee CountEstimated Employee Growth
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Betterment Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Later Stage VC (Series F) 24-Sep-2021 $160M 00000 00.00 Completed Generating Revenue
7. Secondary Transaction - Private 04-Sep-2020 00000 Completed Generating Revenue
6. Later Stage VC (Series E) 21-Jul-2017 0000 00000 00000 Completed Generating Revenue
5. Later Stage VC (Series E) 29-Mar-2016 00000 00000 00000 Completed Generating Revenue
4. Later Stage VC (Series D) 18-Feb-2015 0000 00000 00000 Completed Generating Revenue
3. Later Stage VC (Series C) 15-Apr-2014 0000 0000 00000 Completed Generating Revenue
2. Early Stage VC (Series B) 25-Sep-2012 $10M $13M 000.00 Completed Startup
1. Early Stage VC (Series A) 22-Nov-2010 $3M $3M 00.000 Completed Startup
To view Betterment’s complete valuation and funding history, request access »

Betterment Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series F 0,000,000 00.000000 00 000.00 000.00 00 000.00 0.000
Series E 00,000,000 00.000000 00 00.00 00.00 00 00.00 00.000
Series D 0,000,000 00.000000 00 00.00 00.00 00 00.00 0.000
Series C 00,000,000 00.000000 00 00.00 00.00 00 00.00 00.00
Series B 13,680,257 $0.001000 6% $0.73 $0.73 1x $0.73 13.22%
Series A 8,749,162 $0.001000 6% $0.34 $0.34 1x $0.34 8.46%
To view Betterment’s complete cap table history, request access »

Betterment Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Provider of investment advisory services via an application intended to manage money through cash management, guided inv
Other Financial Services
New York, NY
393 As of 2021
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00000 000000000 00000000
Leawood, KS
00 As of 0000
000.00
00.00 0000-00-00
00000000000 000.00

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00000 000 00000000000 00000000 (000)
Los Angeles, CA
000 As of 0000
000.00
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00000000000 000.00
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Betterment Competitors (19)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Blooom Venture Capital-Backed Leawood, KS 00 000.00 00000000000 000.00
00000000 Venture Capital-Backed Los Angeles, CA 000 000.00 00000000000 000.00
000000 Venture Capital-Backed San Francisco, CA 000 00000 00000000000 00000
00 0000000 Venture Capital-Backed Chicago, IL 000 00000 00000000000 00000
0000000000 Venture Capital-Backed Hong Kong, Hong Kong 00 000.00 00000000000 000.00
You’re viewing 5 of 19 competitors. Get the full list »

Betterment Patents

Betterment Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-1611347-A Carburetor Expired - Lifetime 25-Nov-1919 00000000 0
US-1456502-A Carburetor for internal-combustion engines Expired - Lifetime 12-Feb-1919 00000000 0
GB-138853-A Carburettor for internal combustion engines Expired 12-Feb-1919 0000000000
US-1260980-A Carbureter. Expired - Lifetime 29-Mar-1916 F02M9/127

Betterment Executive Team (30)

Name Title Board Seat Contact Info
Sarah Levy Chief Executive Officer
Mike Reust President
Peter Lorimer Chief Financial Officer
John Mileham Chief Technology Officer
Brian Woldow Chief Compliance Officer
You’re viewing 5 of 30 executive team members. Get the full list »

Betterment Board Members (11)

Name Representing Role Since
Donna Wells Betterment Board Member & Member of Audit Committee 000 0000
John Jarve Menlo Ventures Board Member 000 0000
Jonathan Stein Self Chairman & Founder 000 0000
Peter Christodoulo Francisco Partners Board Member 000 0000
Phillip Riese Self Board Member 000 0000
You’re viewing 5 of 11 board members. Get the full list »

Betterment Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Betterment Investors (33)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Aflac Ventures Corporate Venture Capital Minority 000 0000 000000 0
ID8 Investments Venture Capital Minority 000 0000 000000 0
Rabil Ventures Venture Capital Minority 000 0000 000000 0
SquareOne Capital Venture Capital Minority 000 0000 000000 0
The Private Shares Fund Fund of Funds Minority 000 0000 000000 0
You’re viewing 5 of 33 investors. Get the full list »

Betterment Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
000000000000 04-Mar-2021 0000000000 Asset Management 00000 000
ImpulseSave 18-Oct-2013 Merger/Acquisition Financial Software
To view Betterment’s complete acquisitions history, request access »