Betterment Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Private

  • Employees
  • 462

Employees

  • Latest Deal Type
  • Debt

  • Latest Deal Amount
  • $13M

  • Investors
  • 42

Betterment General Information

Description

Provider of investment advisory services intended to manage money through cash management, guided investing, and retirement planning. The company offers a globally diversified portfolio of index-tracking exchange-traded funds with personalized advice in a goal-based investing framework, enabling customers to open and customize regular investment accounts, traditional or SEP or Roth IRAs, trust accounts, and accounts for retirement income.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Asset Management
Other Industries
Financial Software
Other Financial Services
Corporate Office
  • 8 West 24th Street
  • Sixth Floor
  • New York, NY 10010
  • United States
+1 (646) 000-0000

Betterment Timeline

2021202220232024
Financing RoundCaptured Employee CountEstimated Employee Growth

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Betterment Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Debt - General 12-Jan-2024 $13M 00000 Completed Generating Revenue
8. Later Stage VC (Series F) 28-Sep-2021 00000 00000 00.00 Completed Generating Revenue
7. Secondary Transaction - Private 04-Sep-2020 00000 Completed Generating Revenue
6. Later Stage VC (Series E) 21-Jul-2017 0000 00000 00000 Completed Generating Revenue
5. Later Stage VC (Series E) 29-Mar-2016 00000 00000 00000 Completed Generating Revenue
4. Later Stage VC (Series D) 18-Feb-2015 0000 00000 00000 Completed Generating Revenue
3. Later Stage VC (Series C) 15-Apr-2014 0000 0000 00000 Completed Generating Revenue
2. Early Stage VC (Series B) 25-Sep-2012 $10M $13M 000.00 Completed Startup
1. Early Stage VC (Series A) 22-Nov-2010 $3M $3M 00.000 Completed Startup
To view Betterment’s complete valuation and funding history, request access »

Betterment Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series F 0,000,000 00.000000 00 000.00 000.00 00 000.00 0.000
Series E 00,000,000 00.000000 00 00.00 00.00 00 00.00 00.000
Series D 0,000,000 00.000000 00 00.00 00.00 00 00.00 0.000
Series C 00,000,000 00.000000 00 00.00 00.00 00 00.00 00.00
Series B 13,680,257 $0.001000 6% $0.73 $0.73 1x $0.73 13.22%
Series A 8,749,162 $0.001000 6% $0.34 $0.34 1x $0.34 8.46%
To view Betterment’s complete cap table history, request access »

Betterment Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of investment advisory services intended to manage money through cash management, guided investing, and retirem
Asset Management
New York, NY
462 As of 2023
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Singapore, Singapore
000 As of 0000
000.00
0000 0000-00-00
00000000000 000.00

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00000 0000000000
New York, NY
000 As of 0000
00000
0.000 0000-00-00
00000000000 00000
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Betterment Competitors (29)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
StashAway Venture Capital-Backed Singapore, Singapore 000 000.00 00000000000 000.00
Titan Venture Capital-Backed New York, NY 000 00000 00000000000 00000
Ginmon Venture Capital-Backed Frankfurt, Germany 00 0000 0000000000 0 0000
Wealthfront Venture Capital-Backed Palo Alto, CA 000 00000 00000000000 00000
Sarwa Venture Capital-Backed Dubai, United Arab Emirates 00 000.00 00000000000 000.00
You’re viewing 5 of 29 competitors. Get the full list »

Betterment Executive Team (36)

Name Title Board Seat Contact Info
Sarah Levy Chief Executive Officer
Mike Reust President
Peter Lorimer Chief Financial Officer
John Mileham Chief Technology Officer
Kristen Carlisle Vice President & General Manager
You’re viewing 5 of 36 executive team members. Get the full list »

Betterment Board Members (11)

Name Representing Role Since
Donna Wells Self Board Member 000 0000
John Jarve Menlo Ventures Board Member 000 0000
Jonathan Stein Betterment Co-Founder & Board Member 000 0000
Phillip Riese Self Board Member 000 0000
Robert Stavis Bessemer Venture Partners Board Member 000 0000
You’re viewing 5 of 11 board members. Get the full list »

Betterment Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Betterment Investors (42)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
369 Growth Partners Venture Capital Minority 000 0000 000000 0
Aflac Ventures Corporate Venture Capital Minority 000 0000 000000 0
Alemis Ventures Venture Capital Minority 000 0000 000000 0
Birchaven Group Venture Capital Minority 000 0000 000000 0
Future\Perfect Ventures Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 42 investors. Get the full list »

Betterment Acquisitions (5)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Makara (Financial Software) 08-Mar-2022 0000000000 Financial Software 00000 000
Gradvisor 01-Jan-2022 0000000000 Other Financial Services 0000000 0
Strix Leviathan 01-Jan-2022 0000000000 Financial Software
Wealthsimple (US Investment Advisory Book of Business) 04-Mar-2021 0000000000 Financial Software 00000 000
ImpulseSave 18-Oct-2013 Merger/Acquisition Financial Software
To view Betterment’s complete acquisitions history, request access »

Betterment Subsidiaries (3)

Company Name Industry Location Founded
Makara (Financial Software) Financial Software Seattle, WA 2021
Strix Leviathan Hedge Fund Seattle, WA 0000
Gradvisor Other Financial Services Miami, FL 0000
To view Betterment’s complete subsidiaries history, request access »

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