Betterment Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Private

  • Employees
  • 532

Employees

  • Latest Deal Type
  • General Corporate Purpose

  • Latest Deal Amount
  • $13M

  • Investors
  • 45

Betterment General Information

Description

Provider of investment advisory services intended to manage money through cash management, guided investing, and retirement planning. The company offers a globally diversified portfolio of index-tracking exchange-traded funds with personalized advice in a goal-based investing framework, enabling customers to open and customize regular investment accounts, traditional or SEP or Roth IRAs, trust accounts, and accounts for retirement income.

Contact Information

Website
www.betterment.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 450 West 33rd Street
  • Eleventh Floor
  • New York, NY 10001
  • United States
+1 (646)
Primary Industry
Asset Management
Other Industries
Other Financial Services
Financial Software
Vertical(s)
Cryptocurrency/Blockchain, FinTech
Corporate Office
  • 450 West 33rd Street
  • Eleventh Floor
  • New York, NY 10001
  • United States
+1 (646)

Betterment Timeline

2021202220232024
Financing RoundCaptured Employee CountEstimated Employee Growth

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Betterment Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
10. General Corporate Purpose 12-Jan-2024 $13M Completed Generating Revenue
9. Mezzanine 06-Oct-2023 Completed Generating Revenue
8. Later Stage VC (Series F) 28-Sep-2021 Completed Generating Revenue
7. Secondary Transaction - Private 04-Sep-2020 Completed Generating Revenue
6. Later Stage VC (Series E) 21-Jul-2017 Completed Generating Revenue
5. Later Stage VC (Series E) 29-Mar-2016 Completed Generating Revenue
4. Later Stage VC (Series D) 18-Feb-2015 Completed Generating Revenue
3. Later Stage VC (Series C) 15-Apr-2014 Completed Generating Revenue
2. Early Stage VC (Series B) 25-Sep-2012 $10M $13M Completed Startup
1. Early Stage VC (Series A) 22-Nov-2010 $3M $3M Completed Startup
To view Betterment’s complete valuation and funding history, request access »

Betterment Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series F
Series E
Series D
Series C
Series B 13,680,257 $0.001000 6% $0.73 $0.73 1x $0.73 13.22%
Series A 8,749,162 $0.001000 6% $0.34 $0.34 1x $0.34 8.46%
To view Betterment’s complete cap table history, request access »

Betterment Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of investment advisory services intended to manage money through cash management, guided investing, and retirem
Asset Management
New York, NY
532 As of 2024

New York, NY
 

Singapore, Singapore
 
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Betterment Competitors (30)

One of Betterment’s 30 competitors is Titan (Asset Management), a Venture Capital-Backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Titan (Asset Management) Venture Capital-Backed New York, NY
StashAway Venture Capital-Backed Singapore, Singapore
WeInvest Venture Capital-Backed Singapore, Singapore
Wealthsimple Venture Capital-Backed Toronto, Canada
eMoney Advisor Corporate Backed or Acquired Radnor, PA
You’re viewing 5 of 30 competitors. Get the full list »

Betterment Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Betterment Investors (45)

Investor Name Investor Type Holding Investor Since Participating Rounds
369 Growth Partners Venture Capital Minority
Aflac Ventures Corporate Venture Capital Minority
Alemis Ventures Venture Capital Minority
Birchaven Group Venture Capital Minority
Future\Perfect Ventures Venture Capital Minority
You’re viewing 5 of 45 investors. Get the full list »

Betterment Investments & Acquisitions (6)

Betterment’s most recent deal was a Corporate Asset Purchase with Marcus (Digital Investing Accounts). The deal was made on 19-Apr-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Marcus (Digital Investing Accounts) 19-Apr-2024 Corporate Asset Purchase Buildings and Property
Makara (Financial Software) 08-Mar-2022 Merger/Acquisition Financial Software
Gradvisor 01-Jan-2022 Merger/Acquisition Other Financial Services
Strix Leviathan 01-Jan-2022 Merger/Acquisition Financial Software
Wealthsimple (US Investment Advisory Book of Business) 04-Mar-2021 Merger/Acquisition Financial Software
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

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Betterment Subsidiaries (3)

Company Name Industry Location Founded
Makara (Financial Software) Financial Software Seattle, WA 2021
Strix Leviathan Hedge Fund Seattle, WA
Gradvisor Other Financial Services Miami, FL
To view Betterment’s complete subsidiaries history, request access »

Betterment FAQs

  • When was Betterment founded?

    Betterment was founded in 2010.

  • Where is Betterment headquartered?

    Betterment is headquartered in New York, NY.

  • What is the size of Betterment?

    Betterment has 532 total employees.

  • What industry is Betterment in?

    Betterment’s primary industry is Asset Management.

  • Is Betterment a private or public company?

    Betterment is a Private company.

  • What is Betterment’s current revenue?

    The current revenue for Betterment is .

  • How much funding has Betterment raised over time?

    Betterment has raised $448M.

  • Who are Betterment’s investors?

    369 Growth Partners, Aflac Ventures, Alemis Ventures, Birchaven Group, and Future\Perfect Ventures are 5 of 45 investors who have invested in Betterment.

  • Who are Betterment’s competitors?

    Titan (Asset Management), StashAway, WeInvest, Wealthsimple, and eMoney Advisor are some of the 30 competitors of Betterment.

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