Adenyo Overview

  • Year Founded
  • 2005

Year Founded

  • Status
  • Acquired/​Merged

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $93.6M

Adenyo General Information

Description

Provider of an online and mobile marketing and advertising solution. The company operates as a mobile virtual network operator, which offers branded cell phone services, and SMS direct marketing services to organizations selling to retail clients.

Contact Information

Website
www.adenyo.com
Formerly Known As
Silverback Media
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 130 Spadina Avenue
  • Suite 606
  • Toronto, Ontario M5V 2L4
  • Canada
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Acquirer
Motricity
Vertical(s)
TMT, Mobile
Corporate Office
  • 130 Spadina Avenue
  • Suite 606
  • Toronto, Ontario M5V 2L4
  • Canada

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Adenyo Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Merger/Acquisition 14-Apr-2011 $93.6M Completed Generating Revenue
2. Later Stage VC 05-Mar-2010 Completed Generating Revenue
1. Early Stage VC 01-Jan-2006 Completed Product Development
To view Adenyo’s complete valuation and funding history, request access »

Adenyo Former Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds
First Round Capital Venture Capital Minority
Genuity Capital Markets Investment Bank Minority
Greycroft Venture Capital Minority
Ubequity Capital Partners Merchant Banking Firm Minority
To view Adenyo’s complete investors history, request access »

Adenyo Acquisitions (7)

Adenyo’s most recent deal was a Merger/Acquisition with KinetX IP (software assets and a specialized business unit). The deal was made on 15-Jun-2010.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
KinetX IP (software assets and a specialized business unit) 15-Jun-2010 Merger/Acquisition Software Development Applications
Movoxx 11-May-2010 Merger/Acquisition Media and Information Services (B2B)
Jambo Mobile Solutions 15-Dec-2008 Merger/Acquisition Communication Software
Generation 5 Mathematical Technologies 15-Sep-2008 Merger/Acquisition Media and Information Services (B2B)
Atlas Telecom Mobile 24-Sep-2007 Merger/Acquisition Telecommunications Service Providers
You’re viewing 5 of 7 acquisitions. Get the full list »

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Adenyo FAQs

  • When was Adenyo founded?

    Adenyo was founded in 2005.

  • Where is Adenyo headquartered?

    Adenyo is headquartered in Toronto, Canada.

  • What industry is Adenyo in?

    Adenyo’s primary industry is Business/Productivity Software.

  • Is Adenyo a private or public company?

    Adenyo is a Private company.

  • What is the current valuation of Adenyo?

    The current valuation of Adenyo is .

  • What is Adenyo’s current revenue?

    The current revenue for Adenyo is .

  • How much funding has Adenyo raised over time?

    Adenyo has raised $26.9M.

  • Who are Adenyo’s investors?

    First Round Capital, Genuity Capital Markets, Greycroft, and Ubequity Capital Partners have invested in Adenyo.

  • When was Adenyo acquired?

    Adenyo was acquired on 14-Apr-2011.

  • Who acquired Adenyo?

    Adenyo was acquired by Motricity.

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