Kissmetrics Overview

  • Year Founded
  • 2008

Year Founded

  • Status
  • Private

  • Employees
  • 45

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Investors
  • 17

Kissmetrics General Information

Description

Operator of a customer engagement automation platform designed to offer behavior-based engagement data and services. The company's platform helps to identify, understand and improve the metrics that drive an online business, and offers behavioral analytics, segmentation, and email campaigns, enabling businesses to measure, recognize, and attribute actions to specific customers across multiple digital devices.

Contact Information

Website
www.kissmetrics.io
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 2529 Central Avenue
  • St. Petersburg, FL 33713
  • United States
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
Big Data, SaaS, Marketing Tech, E-Commerce, TMT
Corporate Office
  • 2529 Central Avenue
  • St. Petersburg, FL 33713
  • United States

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Kissmetrics Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Secondary Transaction - Private 01-Jan-2020 Completed Generating Revenue
6. Later Stage VC 03-Jun-2016 Completed Generating Revenue
5. Later Stage VC (Series B) 05-Jun-2015 Completed Generating Revenue
4. Later Stage VC 01-Apr-2013 Completed Generating Revenue
3. Early Stage VC (Series A) 06-Jan-2010 Completed Startup
2. Early Stage VC (Series A1) 23-Jul-2009 $2.99M $3.19M Completed Startup
1. Capitalization 01-May-2008 $200K $200K Completed Startup
To view Kissmetrics’s complete valuation and funding history, request access »

Kissmetrics Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A
Series B
Series A2
Series A1 5,921,158 $0.000100 8% $0.51 $0.51 1x $0.51 7.08%
Seed 3,069,372 $0.000100 8% $0.33 $0.33 1x $0.33 3.67%
To view Kissmetrics’s complete cap table history, request access »

Kissmetrics Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a customer engagement automation platform designed to offer behavior-based engagement data and services. The
Business/Productivity Software
St. Petersburg, FL
45 As of 2024

San Francisco, CA
 

San Francisco, CA
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Kissmetrics Competitors (70)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
MoEngage Venture Capital-Backed San Francisco, CA
Woopra Formerly VC-backed San Francisco, CA
Swrve Formerly VC-backed San Francisco, CA
Klipfolio Venture Capital-Backed Ottawa, Canada
AppsFlyer Venture Capital-Backed San Francisco, CA
You’re viewing 5 of 70 competitors. Get the full list »

Kissmetrics Executive Team (24)

Name Title Board Seat
Nathaniel W. Advisor to Chief Technology Officer
Steve McGarry Chief Executive Officer
You’re viewing 2 of 24 executive team members. Get the full list »

Kissmetrics Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Kissmetrics Investors (17)

Investor Name Investor Type Holding Investor Since Participating Rounds
Babak Yazdani Angel (individual) Minority
Murano Group PE/Buyout Minority
Anthony Conrad Angel (individual) Minority
Azure Capital Partners Venture Capital Minority
Cameron Lester Angel (individual) Minority
You’re viewing 5 of 17 investors. Get the full list »

Kissmetrics Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Knowtify.io 01-Jan-2016 Media and Information Services (B2B)
SourceNinja 15-Feb-2013 Merger/Acquisition Business/Productivity Software
To view Kissmetrics’s complete acquisitions history, request access »

Ready to get started?

Request a free trial

Kissmetrics FAQs

  • When was Kissmetrics founded?

    Kissmetrics was founded in 2008.

  • Who is the founder of Kissmetrics?

    Neil Patel and Hiten Shah are the founders of Kissmetrics.

  • Who is the CEO of Kissmetrics?

    Steve McGarry is the CEO of Kissmetrics.

  • Where is Kissmetrics headquartered?

    Kissmetrics is headquartered in St. Petersburg, FL.

  • What is the size of Kissmetrics?

    Kissmetrics has 45 total employees.

  • What industry is Kissmetrics in?

    Kissmetrics’s primary industry is Business/Productivity Software.

  • Is Kissmetrics a private or public company?

    Kissmetrics is a Private company.

  • What is Kissmetrics’s current revenue?

    The current revenue for Kissmetrics is .

  • How much funding has Kissmetrics raised over time?

    Kissmetrics has raised $19.9M.

  • Who are Kissmetrics’s investors?

    Babak Yazdani, Murano Group, Anthony Conrad, Azure Capital Partners, and Cameron Lester are 5 of 17 investors who have invested in Kissmetrics.

  • Who are Kissmetrics’s competitors?

    MoEngage, Woopra, Swrve, Klipfolio, and AppsFlyer are some of the 70 competitors of Kissmetrics.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »

  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »