Understory (Business/Productivity Software) Overview

  • Year Founded
  • 2022

Year Founded

  • Status
  • Private

  • Employees
  • 61

Employees

  • Latest Deal Type
  • Accelerator/​Inc

  • Investors
  • 9

Understory (Business/Productivity Software) General Information

Description

Developer of an experience-booking platform designed to support creators in managing and growing their businesses. The company's platform includes tools for creating experiences, managing bookings, handling payments, and marketing, enabling hosts and creators to streamline operations and attract new guests while focusing on delivering meaningful guest experiences.

Contact Information

Website
www.understory.io
Formerly Known As
Holdbar
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Vestergade 4, 2.
  • 8000 Aarhus
  • Denmark
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
AdTech, SaaS
Corporate Office
  • Vestergade 4, 2.
  • 8000 Aarhus
  • Denmark

Understory (Business/Productivity Software) Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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Understory (Business/Productivity Software) Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Accelerator/Incubator 01-Jan-2026 Completed Generating Revenue
4. Early Stage VC (Series A) 08-Sep-2025 Completed Generating Revenue
3. Early Stage VC 06-Dec-2024 Completed Generating Revenue
2. Seed Round 09-Feb-2024 $3.54M $4.53M Completed Generating Revenue
1. Seed Round 01-Feb-2023 $993K $993K Completed Generating Revenue
To view Understory (Business/Productivity Software)’s complete valuation and funding history, request access »

Understory (Business/Productivity Software) Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary
Ordinary 124,389 $1.41 $1.41 1x $1.41 1.53%
Ordinary 444,197 $1.41 $1.41 1x $1.41 5.47%
To view Understory (Business/Productivity Software)’s complete cap table history, request access »

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Understory (Business/Productivity Software) Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Understory (Business/Productivity Software) Investors (9)

Investor Name Investor Type Holding Investor Since Participating Rounds
INCUBA Accelerator/Incubator
People Ventures Venture Capital Minority
Sequel (Denmark) Corporation Minority
Smedvig Ventures Venture Capital Minority
Firstminute Capital Venture Capital Minority
You’re viewing 5 of 9 investors. Get the full list »

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Understory (Business/Productivity Software) FAQs

  • When was Understory (Business/Productivity Software) founded?

    Understory (Business/Productivity Software) was founded in 2022.

  • Where is Understory (Business/Productivity Software) headquartered?

    Understory (Business/Productivity Software) is headquartered in Aarhus, Denmark.

  • What is the size of Understory (Business/Productivity Software)?

    Understory (Business/Productivity Software) has 61 total employees.

  • What industry is Understory (Business/Productivity Software) in?

    Understory (Business/Productivity Software)’s primary industry is Business/Productivity Software.

  • Is Understory (Business/Productivity Software) a private or public company?

    Understory (Business/Productivity Software) is a Private company.

  • What is Understory (Business/Productivity Software)’s current revenue?

    The current revenue for Understory (Business/Productivity Software) is .

  • How much funding has Understory (Business/Productivity Software) raised over time?

    Understory (Business/Productivity Software) has raised $21.7M.

  • Who are Understory (Business/Productivity Software)’s investors?

    INCUBA, People Ventures, Sequel (Denmark), Smedvig Ventures, and Firstminute Capital are 5 of 9 investors who have invested in Understory (Business/Productivity Software).

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