AppDirect Overview

  • Year Founded
  • 2009

Year Founded

  • Status
  • Private

  • Employees
  • 1,000

Employees

  • Latest Deal Type
  • Debt

  • Latest Deal Amount
  • $100M

  • Investors
  • 14

AppDirect General Information

Description

Developer of an end-to-end cloud commerce platform designed to make it easy for customers to find, buy, and use any recurring digital service. The company's ecosystem connects channels, developers, and customers to simplify the digital supply chain through the onboarding and sale of products with third-party services, for any channel, on any device, enabling clients to connect their customers to the system they need to reach their full potential in the digital economy.

Contact Information

Website
www.appdirect.com
Formerly Known As
Origo Networks, Origo Networks Corp
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 447 Sutter Street
  • Suite 405 PMB1116
  • San Francisco, CA 94108
  • United States
+1 (833)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
SaaS
Corporate Office
  • 447 Sutter Street
  • Suite 405 PMB1116
  • San Francisco, CA 94108
  • United States
+1 (833)

AppDirect Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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AppDirect Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
13. Debt - General 09-Jan-2024 $100M Completed Generating Revenue
12. Later Stage VC (Series G) 21-Dec-2021 Completed Generating Revenue
11. Debt - General 18-Mar-2021 Completed Generating Revenue
10. Later Stage VC (Series G) 16-Sep-2020 Completed Generating Revenue
9. Later Stage VC (Series F) 04-Feb-2020 Completed Generating Revenue
8. Debt - General 31-Dec-2018 Completed Generating Revenue
7. Later Stage VC (Series E) 07-Oct-2015 Completed Generating Revenue
6. Later Stage VC (Series D2) 17-Mar-2015 Completed Generating Revenue
5. Later Stage VC (Series D) 11-Feb-2015 $50M $110M Completed Generating Revenue
4. Later Stage VC (Series C) 10-Apr-2014 $35M $60M Completed Generating Revenue
To view AppDirect’s complete valuation and funding history, request access »

AppDirect Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate ($) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series G3
Series G2
Series G
Series F
Series E1
Series D2
Series D1
Series C
Series B 4,781,972 $0.000100 $0.16 $2.72 $2.72 1x $2.72 6.6%
Series A-3 4,575,838 $0.000100 $0.12 $2.07 $2.07 1x $2.07 6.32%
To view AppDirect’s complete cap table history, request access »

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AppDirect Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an end-to-end cloud commerce platform designed to make it easy for customers to find, buy, and use any recu
Business/Productivity Software
San Francisco, CA
1,000 As of 2025

Paris, France
 

Beverly Hills, CA
 
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AppDirect Competitors (16)

One of AppDirect’s 16 competitors is Mirakl, a Venture Capital-Backed company based in Paris, France.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Mirakl Venture Capital-Backed Paris, France
Catch Media Formerly VC-backed Beverly Hills, CA
Pandium Venture Capital-Backed New York, NY
PartnerPage Venture Capital-Backed San Francisco, CA
Velvica Corporate Backed or Acquired Krasnogorsk, Russia
You’re viewing 5 of 16 competitors. Get the full list »

AppDirect Patents

  • 32

    Total Documents Applications and Grants

  • Total Patents Families

  • 25

    Granted

  • 4

    Pending

  • Expiring in next 12 mo

AppDirect Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20230031380-A1 Encryption key rotation Active 30-Jul-2021
US-12052359-B2 Encryption key rotation Active 30-Jul-2021
US-20220417046-A1 Function as a service console for an online application exchange platform Active 24-Jun-2021
US-11652652-B2 Function as a service console for an online application exchange platform Active 24-Jun-2021
US-20230262044-A1 Multi-cloud data connections for white-labeled platforms Active 30-Sep-2020 H04L63/0815
To view AppDirect’s complete patent history, request access »

AppDirect Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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AppDirect Investors (14)

Investor Name Investor Type Holding Investor Since Participating Rounds
Belvoir Investments Corporation Minority
G Squared Venture Capital Minority
Angel (individual) Minority
Angel (individual) Minority
Caisse de dépôt et placement du Québec Asset Manager Minority
You’re viewing 5 of 14 investors. Get the full list »

AppDirect Investments & Acquisitions (11)

AppDirect’s most recent deal was a Merger/Acquisition with Firstbase. The deal was made on 17-Dec-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Firstbase 17-Dec-2024 Merger/Acquisition Business/Productivity Software
Builtfirst 09-May-2024 Merger/Acquisition Business/Productivity Software
Adcom Solutions 01-Aug-2023 Buyout/LBO IT Consulting and Outsourcing
TBI 31-Jan-2023 Buyout/LBO IT Consulting and Outsourcing
IT Cloud Solutions 10-Feb-2022 Buyout/LBO IT Consulting and Outsourcing
You’re viewing 5 of 11 investments and acquisitions. Get the full list »

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AppDirect Affiliates

Subsidiaries (6)

Name Industry Location Year Founded
Builtfirst San Francisco, CA 2020
Firstbase Wilmington, DE 2019
Appsmart Csp San Francisco, CA 2016
Leftronic San Francisco, CA 2010
Standing Cloud Boulder, CO 2009
You’re viewing 5 of 6 affiliates. Get the full list.  »

AppDirect FAQs

  • When was AppDirect founded?

    AppDirect was founded in 2009.

  • Where is AppDirect headquartered?

    AppDirect is headquartered in San Francisco, CA.

  • What is the size of AppDirect?

    AppDirect has 1,000 total employees.

  • What industry is AppDirect in?

    AppDirect’s primary industry is Business/Productivity Software.

  • Is AppDirect a private or public company?

    AppDirect is a Private company.

  • What is AppDirect’s current revenue?

    The current revenue for AppDirect is .

  • How much funding has AppDirect raised over time?

    AppDirect has raised $737M.

  • Who are AppDirect’s investors?

    Belvoir Investments, G Squared, , , and Caisse de dépôt et placement du Québec are 5 of 14 investors who have invested in AppDirect.

  • Who are AppDirect’s competitors?

    Mirakl, Catch Media, Pandium, PartnerPage, and Velvica are some of the 16 competitors of AppDirect.

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