Hootsuite Overview

  • Year Founded
  • 2008

Year Founded

  • Status
  • Private

  • Employees
  • 1,722

Employees

  • Latest Deal Type
  • Debt - Acquisition

  • Latest Deal Amount
  • $62.1M

  • Investors
  • 30

Hootsuite General Information

Description

Developer of a social media management platform designed to help organizations connect with customers. The company's platform executes campaigns across multiple social networks from one secure, web-based dashboard that offers tools to manage all profiles and helps in finding and scheduling effective content, enabling organizations to spot trends and have insight into relevant data.

Contact Information

Website
www.hootsuite.com
Formerly Known As
Hootsuite Media
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 111 East 5th Avenue
  • Vancouver, British Columbia V5T 4L1
  • Canada
+1 (888)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
SaaS, Marketing Tech, Artificial Intelligence & Machine Learning
Corporate Office
  • 111 East 5th Avenue
  • Vancouver, British Columbia V5T 4L1
  • Canada
+1 (888)

Hootsuite Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Hootsuite Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
11. Debt - Acquisition 22-May-2024 $62.1M Completed Generating Revenue
10. Later Stage VC 01-Jan-2024 Completed Generating Revenue
9. Accelerator/Incubator Completed Generating Revenue
8. Later Stage VC 14-May-2021 Completed Generating Revenue
7. Merger/Acquisition 18-Jan-2019 Cancelled Generating Revenue
6. Debt - General 15-Mar-2018 Completed Generating Revenue
5. Later Stage VC (Series D) 25-Sep-2014 Completed Generating Revenue
4. Later Stage VC (Series B) 01-Aug-2013 Completed Generating Revenue
3. Secondary Transaction - Private 29-Mar-2012 $20M $4.9M Completed Generating Revenue
2. Early Stage VC 16-Sep-2011 $3M $4.9M Completed Generating Revenue
To view Hootsuite’s complete valuation and funding history, request access »

VC Exit Predictor

See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.

Opportunity Score

Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.

Exit Type

Evaluates the likelihood of a successful exit for investors, and the most likely exit type.

Request a free trial

Hootsuite Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a social media management platform designed to help organizations connect with customers. The company's pla
Business/Productivity Software
Vancouver, Canada
1,722 As of 2025

Ramat Gan, Israel
 

New York, NY
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Hootsuite Competitors (95)

One of Hootsuite’s 95 competitors is Oktopost, a Venture Capital-Backed company based in Ramat Gan, Israel.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Oktopost Venture Capital-Backed Ramat Gan, Israel
Shareablee Formerly VC-backed New York, NY
Infegy Corporation Kansas City, MO
NapoleonCat Formerly VC-backed Warsaw, Poland
Talkwalker Private Equity-Backed Luxembourg, Luxembourg
You’re viewing 5 of 95 competitors. Get the full list »

Hootsuite Patents

  • 4

    Total Documents Applications and Grants

  • Total Patents Families

  • 2

    Granted

  • 1

    Pending

  • Expiring in next 12 mo

Hootsuite Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
CA-2977847-A1 Automated extraction tools and their use in social content tagging systems Pending 27-Jan-2017
US-20180217986-A1 Automated extraction tools and their use in social content tagging systems Active 27-Jan-2017
US-10878020-B2 Automated extraction tools and their use in social content tagging systems Active 27-Jan-2017
US-20150341499-A1 Method and system for managing voice calls in association with social media content Inactive 20-May-2014 H04M7/003

Hootsuite Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Hootsuite Investors (30)

Investor Name Investor Type Holding Investor Since Participating Rounds
3Spoke Capital Growth/Expansion Minority
Desjardins Capital PE/Buyout Minority
State48 Ventures Family Office Minority
DT Unicorn Fund Venture Capital Minority
InvestX PE-Backed Company Minority
You’re viewing 5 of 30 investors. Get the full list »

Hootsuite Investments & Acquisitions (16)

Hootsuite’s most recent deal was a Merger/Acquisition with Talkwalker. The deal was made on 05-Apr-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Talkwalker 05-Apr-2024 Merger/Acquisition Business/Productivity Software
OneUp (Business/Productivity Software) 01-Jan-2022 Merger/Acquisition Business/Productivity Software
Heyday (Canada) 03-Aug-2021 Merger/Acquisition Business/Productivity Software
Sparkcentral 06-Jan-2021 Merger/Acquisition Business/Productivity Software
Naritiv (Snapchat analytics tool) 21-Mar-2017 Corporate Asset Purchase Buildings and Property
You’re viewing 5 of 16 investments and acquisitions. Get the full list »

Ready to get started?

Request a free trial

Hootsuite Affiliates

Subsidiaries (4)

Name Industry Location Year Founded
OneUp (Business/Productivity Software) Cranberry Township, PA 2016
Sparkcentral New York, NY 2012
AdEspresso San Francisco, CA 2011
Geotoko Vancouver, Canada 2010

Hootsuite FAQs

  • When was Hootsuite founded?

    Hootsuite was founded in 2008.

  • Where is Hootsuite headquartered?

    Hootsuite is headquartered in Vancouver, Canada.

  • What is the size of Hootsuite?

    Hootsuite has 1,722 total employees.

  • What industry is Hootsuite in?

    Hootsuite’s primary industry is Business/Productivity Software.

  • Is Hootsuite a private or public company?

    Hootsuite is a Private company.

  • What is Hootsuite’s current revenue?

    The current revenue for Hootsuite is .

  • How much funding has Hootsuite raised over time?

    Hootsuite has raised $300M.

  • Who are Hootsuite’s investors?

    3Spoke Capital, Desjardins Capital, State48 Ventures, DT Unicorn Fund, and InvestX are 5 of 30 investors who have invested in Hootsuite.

  • Who are Hootsuite’s competitors?

    Oktopost, Shareablee, Infegy, NapoleonCat, and Talkwalker are some of the 95 competitors of Hootsuite.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »

  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »