RethinkFirst Overview

  • Year Founded
  • 2007

Year Founded

  • Status
  • Private

  • Employees
  • 500

Employees

  • Latest Deal Type
  • Debt Refin.

  • Financing Rounds
  • 9

  • Investments
  • 7

RethinkFirst General Information

Description

Developer of a web-based autism treatment platform catering to educators, clinicians, and parents working with a child with special needs. The company offers treatment tools, training, clinical support, assessments, and research-based content for individuals with autism and developmental disabilities and their caregivers, thereby enabling access to evidence-based treatment services to the clients.

Contact Information

Website
www.rethinkfirst.com
Formerly Known As
Treat Autism, Treat Autism Now Inc
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 49 West 27th Street
  • 8th Floor
  • New York, NY 10001
  • United States
Primary Industry
Elder and Disabled Care
Other Industries
Other Healthcare Services
Educational and Training Services (B2C)
Other Healthcare Technology Systems
Vertical(s)
HealthTech
Corporate Office
  • 49 West 27th Street
  • 8th Floor
  • New York, NY 10001
  • United States

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RethinkFirst Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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RethinkFirst Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a web-based autism treatment platform catering to educators, clinicians, and parents working with a child w
Elder and Disabled Care
New York, NY
500 As of 2025

Anaheim, CA
 

Burbank, CA
 
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RethinkFirst Competitors (2)

One of RethinkFirst’s 2 competitors is Behavioral Health Works, a Formerly PE-Backed company based in Anaheim, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Behavioral Health Works Formerly PE-Backed Anaheim, CA
Autism Spectrum Therapies Private Equity-Backed Burbank, CA
You’re viewing 2 of 2 competitors. Get the full list »

RethinkFirst Patents

  • 3

    Total Documents Applications and Grants

  • Total Patents Families

  • 1

    Granted

  • Pending

  • Expiring in next 12 mo

RethinkFirst Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20210257081-A1 Applied behavior analysis (aba) medical necessity assessment and dosage calculator Inactive 14-Feb-2020
US-20240087705-A1 Predictive dosage system and method for behavioral health treatments Inactive 14-Feb-2020
US-D797142-S1 Display screen with icon Active 03-Jun-2016

RethinkFirst Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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RethinkFirst Investments & Acquisitions (7)

RethinkFirst’s most recent deal was a Buyout/LBO with Joshin. The deal was made on 19-Aug-2025.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Joshin 19-Aug-2025 Buyout/LBO Other Healthcare Technology Systems
ABA Therapy Billing and Insurance Services 19-Oct-2023 Buyout/LBO Practice Management (Healthcare)
Total Therapy 18-Jan-2022 Buyout/LBO Enterprise Systems (Healthcare)
Vizzle (Educational Software) 09-Apr-2021 Buyout/LBO Educational Software
Whil Concepts 22-Jan-2021 Buyout/LBO Education and Training Services (B2B)
You’re viewing 5 of 7 investments and acquisitions. Get the full list »

RethinkFirst Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
Joshin North Oaks, MN 2018
Total Therapy Carlsbad, CA 2013

RethinkFirst FAQs

  • When was RethinkFirst founded?

    RethinkFirst was founded in 2007.

  • Where is RethinkFirst headquartered?

    RethinkFirst is headquartered in New York, NY.

  • What is the size of RethinkFirst?

    RethinkFirst has 500 total employees.

  • What industry is RethinkFirst in?

    RethinkFirst’s primary industry is Elder and Disabled Care.

  • Is RethinkFirst a private or public company?

    RethinkFirst is a Private company.

  • What is RethinkFirst’s current revenue?

    The current revenue for RethinkFirst is .

  • How much funding has RethinkFirst raised over time?

    RethinkFirst has raised $15.5M.

  • Who are RethinkFirst’s competitors?

    Behavioral Health Works and Autism Spectrum Therapies are competitors of RethinkFirst.

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