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Performance Horizon

Performance Horizon
2010 FOUNDED
PRIVATE STATUS
51-200 EMPLOYEES
Series C LATEST DEAL TYPE
$15.4M LATEST DEAL AMOUNT
$33.7M TOTAL AMOUNT RAISED
Description

Operator of performance marketing platform. The company provides performance marketing services that enables big brands and other consumer-facing enterprises to manage their online performance marketing partnerships.

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Other IT Services
Other Industries
Business/Productivity Software
Other Information Technology
Automation/Workflow Software
Primary Office
8th Floor, West One
Forth Banks
Newcastle upon Tyne NE1 3PA
England

+44 (0)19 1261 2444
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Performance Horizon Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Later Stage VC (Series C) 19-May-2016 $15.4M $33.7M Completed Generating Revenue
6. Early Stage VC (Series B) 12-Mar-2015 0000 000.00 Completed Startup
5. Early Stage VC (Series A2) 01-Jul-2013 00000 00.000 000.00 Completed Startup
4. Early Stage VC 18-Jul-2012 00.000 00.000 000.00 Completed Startup
3. Early Stage VC 24-Jan-2012 00.000 00.000 000.00 Completed Startup
2. Early Stage VC 30-Jul-2011 $801k $801k $2.6M Completed Startup
1. Early Stage VC (Series A) 01-May-2011 Completed Startup
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Performance Horizon Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion
Price
% Owned
Series A2 000,000 000.00 000.00 00 000.00 00.000
Series A1 000,000
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Performance Horizon Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
DN Capital Venture Capital Minority 000 0000 000000 0
Greycroft Partners Venture Capital Minority 000 0000 000000 0
Mithril Capital Management Venture Capital Minority 000 0000 000000 0
Silicon Valley Bank Corporation Minority 000 0000 000000 0

Performance Horizon Executive Team (13)

Name Title Board
Seat
Contact
Info
Malcolm Cowley Chief Executive Officer & Co-Founder
Christopher Blaxall Chief Financial Officer
Paul Fellows Co-founder & Chief Operating Officer
Peter Cheyne Co-founder & Chief Technology Officer
Alistair Wyse CIO
You’re viewing 5 of 13 executives. Get the full list »

Performance Horizon Board Members (8)

Name Representing Role Since Contact
Info
Ajay Royan Mithril Capital Management Board of Director 000 0000
Colin Greenspon JD Mithril Capital Management Board Member 000 0000
Ian Sigalow Greycroft Partners Board Member 000 0000
John Taysom Self Chairman 000 0000
Steven Schlenker DN Capital Board Member 000 0000

1 Former Board Members

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