Samba TV Overview

  • Year Founded
  • 2008

Year Founded

  • Status
  • Private

  • Employees
  • 343

Employees

  • Latest Deal Type
  • General Corporate Purpose

  • Latest Deal Amount
  • $60M

  • Investors
  • 26

Samba TV General Information

Description

Developer of a streaming analytics platform designed to measure real-time viewership data across broadcast, cable, over-the-top, and digital media. The company's platform specializes in smart television, amplified by set-top boxes and mapped to connected devices to offer data and analytics, enabling clients' content discovery, and addressing audience fragmentation across screens will strengthen television's business model and relevance to consumers.

Contact Information

Website
www.samba.tv
Formerly Known As
Flingo TV
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 118 King Street
  • Suite 110
  • San Francisco, CA 94107
  • United States
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
SaaS
Corporate Office
  • 118 King Street
  • Suite 110
  • San Francisco, CA 94107
  • United States

Samba TV Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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Samba TV Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
13. General Corporate Purpose 08-Dec-2025 $60M Completed Generating Revenue
12. Later Stage VC 01-May-2025 Completed Generating Revenue
11. Secondary Transaction - Private Completed Generating Revenue
10. IPO 16-Nov-2021 Cancelled Generating Revenue
9. Later Stage VC (Series C) 01-Jan-2021 Completed Generating Revenue
8. Debt - PPP 15-Apr-2020 Completed Generating Revenue
7. Later Stage VC 01-Mar-2020 Completed Generating Revenue
6. Later Stage VC 10-Apr-2018 Completed Generating Revenue
5. Accelerator/Incubator 11-Jul-2017 $40M Completed Generating Revenue
4. Later Stage VC (Series B) 12-Apr-2017 $30M $40M Completed Generating Revenue
To view Samba TV’s complete valuation and funding history, request access »

Samba TV Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate ($) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B
Series A
To view Samba TV’s complete cap table history, request access »

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Samba TV Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a streaming analytics platform designed to measure real-time viewership data across broadcast, cable, over-
Business/Productivity Software
San Francisco, CA
343 As of 2025

Los Angeles, CA
 

Bellevue, WA
 
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Samba TV Competitors (82)

One of Samba TV’s 82 competitors is VideoAmp, a Venture Capital-Backed company based in Los Angeles, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
VideoAmp Venture Capital-Backed Los Angeles, CA
iSpot Venture Capital-Backed Bellevue, WA
Comscore Formerly VC-backed Reston, VA
Iris.TV Formerly VC-backed Los Angeles, CA
Virool Formerly VC-backed San Francisco, CA
You’re viewing 5 of 82 competitors. Get the full list »

Samba TV Patents

  • 138

    Total Documents Applications and Grants

  • Total Patents Families

  • 107

    Granted

  • 7

    Pending

  • Expiring in next 12 mo

Samba TV Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
GB-202302268-D0 Non-fingerprint-based automatic content recognition Active 18-Feb-2022
GB-2617681-A Non-fingerprint-based automatic content recognition Active 18-Feb-2022
GB-2617681-B Non-fingerprint-based automatic content recognition Active 18-Feb-2022
US-20230269405-A1 Non-fingerprint-based automatic content recognition Pending 18-Feb-2022
DE-102023103976-A1 Non-fingerprinting automatic content recognition Pending 18-Feb-2022 G06V20/48
To view Samba TV’s complete patent history, request access »

Samba TV Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Samba TV Investors (26)

Investor Name Investor Type Holding Investor Since Participating Rounds
Capital Innovators Accelerator/Incubator Minority
Stradford Venture Partners Venture Capital Minority
Align Ventures Venture Capital Minority
Angel (individual) Minority
IPG Corporation Minority
You’re viewing 5 of 26 investors. Get the full list »

Samba TV Acquisitions (7)

Samba TV’s most recent deal was a Merger/Acquisition with Bestever. The deal was made on 22-Jun-2026.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Bestever 22-Jun-2026 Merger/Acquisition Business/Productivity Software
Semasio 29-Oct-2024 Merger/Acquisition Media and Information Services (B2B)
Disruptel 04-Nov-2022 Merger/Acquisition Multimedia and Design Software
Wove (Media and Information Services (B2B)) 03-Oct-2019 Merger/Acquisition Media and Information Services (B2B)
Screen6 20-Dec-2018 Merger/Acquisition Media and Information Services (B2B)
You’re viewing 5 of 7 acquisitions. Get the full list »

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Samba TV Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
Bestever San Francisco, CA 2021
Semasio Chicago, IL 2010

Samba TV FAQs

  • When was Samba TV founded?

    Samba TV was founded in 2008.

  • Where is Samba TV headquartered?

    Samba TV is headquartered in San Francisco, CA.

  • What is the size of Samba TV?

    Samba TV has 343 total employees.

  • What industry is Samba TV in?

    Samba TV’s primary industry is Business/Productivity Software.

  • Is Samba TV a private or public company?

    Samba TV is a Private company.

  • What is Samba TV’s current revenue?

    The current revenue for Samba TV is .

  • How much funding has Samba TV raised over time?

    Samba TV has raised $100M.

  • Who are Samba TV’s investors?

    Capital Innovators, Stradford Venture Partners, Align Ventures, , and IPG are 5 of 26 investors who have invested in Samba TV.

  • Who are Samba TV’s competitors?

    VideoAmp, iSpot, Comscore, Iris.TV, and Virool are some of the 82 competitors of Samba TV.

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