Smile.io Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Private

  • Employees
  • 63

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Investors
  • 1

Smile.io General Information

Description

Developer of an e-commerce customer loyalty software designed to build points-based loyalty programs. The company's platform offers a user-friendly system to create point programs and deliver online and in-store rewards to promote sustainable growth to drive repeat purchases and increase customer retention, enabling merchants to access effective loyalty programs for their customers to join, engage, and share in the brand community and grow with profits.

Contact Information

Website
www.smile.io
Formerly Known As
Sweet Tooth Rewards
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • PO Box 33042
  • Ira Needles
  • Waterloo, Ontario N2T 2M9
  • Canada
+1 (855)
Primary Industry
Business/Productivity Software
Other Industries
Application Software
Vertical(s)
Marketing Tech, E-Commerce
Corporate Office
  • PO Box 33042
  • Ira Needles
  • Waterloo, Ontario N2T 2M9
  • Canada
+1 (855)

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Smile.io Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Secondary Transaction - Private 01-Jul-2024 Completed Generating Revenue
4. Accelerator/Incubator 01-Jan-2016 Completed Generating Revenue
3. Secondary Transaction - Private 01-Jan-2013 Completed Startup
2. Seed Round 07-May-2012 $2.25M $2.25M Completed Startup
1. Accelerator/Incubator Completed Startup
To view Smile.io’s complete valuation and funding history, request access »

Smile.io Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an e-commerce customer loyalty software designed to build points-based loyalty programs. The company's plat
Business/Productivity Software
Waterloo, Canada
63 As of 2026

Newton, MA
 

San Francisco, CA
 
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Smile.io Competitors (45)

One of Smile.io’s 45 competitors is Paytronix Systems, a Private Equity-Backed company based in Newton, MA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Paytronix Systems Private Equity-Backed Newton, MA
Perkville Venture Capital-Backed San Francisco, CA
Friendbuy Formerly VC-backed Los Angeles, CA
Crowdly Venture Capital-Backed Boston, MA
Vendasta Venture Capital-Backed Saskatoon, Canada
You’re viewing 5 of 45 competitors. Get the full list »

Smile.io Patents

  • 20

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • 9

    Pending

  • Expiring in next 12 mo

Smile.io Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
CA-3179672-A1 System and method for dynamic merchant and centralized reward hub account creation Pending 25-Oct-2021
US-20230127997-A1 System and method for dynamic merchant and centralized reward hub account creation Inactive 25-Oct-2021
CA-3179668-A1 System and method for integrated centralized reward hub point application Pending 25-Oct-2021
US-20230127222-A1 System and method for integrated centralized reward hub point application Inactive 25-Oct-2021
CA-3179667-A1 System and method for simplified centralized reward hub account creation Pending 25-Oct-2021 G06Q30/0214
To view Smile.io’s complete patent history, request access »

Smile.io Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Smile.io Investors (1)

Investor Name Investor Type Holding Investor Since Participating Rounds
OMERS Ventures Venture Capital Minority
To view Smile.io’s complete investors history, request access »

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Smile.io FAQs

  • When was Smile.io founded?

    Smile.io was founded in 2010.

  • Where is Smile.io headquartered?

    Smile.io is headquartered in Waterloo, Canada.

  • What is the size of Smile.io?

    Smile.io has 63 total employees.

  • What industry is Smile.io in?

    Smile.io’s primary industry is Business/Productivity Software.

  • Is Smile.io a private or public company?

    Smile.io is a Private company.

  • What is Smile.io’s current revenue?

    The current revenue for Smile.io is .

  • How much funding has Smile.io raised over time?

    Smile.io has raised $2.25M.

  • Who are Smile.io’s investors?

    OMERS Ventures has invested in Smile.io.

  • Who are Smile.io’s competitors?

    Paytronix Systems, Perkville, Friendbuy, Crowdly, and Vendasta are some of the 45 competitors of Smile.io.

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