UpCity Overview

  • Year Founded
  • 2009

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 38

Employees

  • Latest Deal Type
  • M&A

UpCity General Information

Description

Developer of search engine optimization platform designed to drive and convert free traffic from search engines, social media, mobile and local listings. The company's platform facilitates inbound marketing by routing consumer traffic onto the portal to generate consumer data, enabling small and medium-sized businesses to get a comprehensive directory of trusted marketing from professionals in the market and across industry verticals.

Contact Information

Website
www.upcity.com
Formerly Known As
DIYSEO
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 180 North LaSalle Street
  • Suite 2100
  • Chicago, IL 60601
  • United States
+1 (312)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Gartner
Vertical(s)
SaaS, Marketing Tech
Corporate Office
  • 180 North LaSalle Street
  • Suite 2100
  • Chicago, IL 60601
  • United States
+1 (312)

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UpCity Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 01-Jan-2022 Completed Generating Revenue
7. Secondary Transaction - Private Completed Generating Revenue
6. Secondary Transaction - Private 01-Mar-2021 Completed Generating Revenue
5. Debt - PPP 10-Apr-2020 Completed Generating Revenue
4. Early Stage VC (Series B) 24-Oct-2014 Completed Generating Revenue
3. Early Stage VC (Series A) 16-Jan-2013 Completed Generating Revenue
2. Early Stage VC 06-Apr-2010 $1M $1.5M Completed Generating Revenue
1. Angel (individual) 29-May-2009 $500K $500K Completed Startup
To view UpCity’s complete valuation and funding history, request access »

UpCity Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B
Series A
To view UpCity’s complete cap table history, request access »

UpCity Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of search engine optimization platform designed to drive and convert free traffic from search engines, social
Business/Productivity Software
Chicago, IL
38 As of 2022

San Jose, CA

Solana Beach, CA
 
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UpCity Competitors (28)

One of UpCity’s 28 competitors is eTrigue, a Corporation company based in San Jose, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
eTrigue Corporation San Jose, CA
MarcomCentral Formerly VC-backed Solana Beach, CA
Adobe Marketo Engage Formerly PE-Backed San Mateo, CA
SpotSource Formerly Accelerator/Incubator backed Atlanta, GA
KloudFuse Venture Capital-Backed Cupertino, CA
You’re viewing 5 of 28 competitors. Get the full list »

UpCity Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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UpCity Former Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds
Cardigan Ventures Family Office Minority
Chicago Ventures Venture Capital Minority
Daylight Partners Venture Capital Minority
Angel (individual) Minority
FireStarter Fund Venture Capital Minority
You’re viewing 5 of 13 investors. Get the full list »

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UpCity FAQs

  • When was UpCity founded?

    UpCity was founded in 2009.

  • Where is UpCity headquartered?

    UpCity is headquartered in Chicago, IL.

  • What is the size of UpCity?

    UpCity has 38 total employees.

  • What industry is UpCity in?

    UpCity’s primary industry is Business/Productivity Software.

  • Is UpCity a private or public company?

    UpCity is a Private company.

  • What is UpCity’s current revenue?

    The current revenue for UpCity is .

  • How much funding has UpCity raised over time?

    UpCity has raised $4.5M.

  • Who are UpCity’s investors?

    Cardigan Ventures, Chicago Ventures, Daylight Partners, , and FireStarter Fund are 5 of 13 investors who have invested in UpCity.

  • Who are UpCity’s competitors?

    eTrigue, MarcomCentral, Adobe Marketo Engage, SpotSource, and KloudFuse are some of the 28 competitors of UpCity.

  • When was UpCity acquired?

    UpCity was acquired on 01-Jan-2022.

  • Who acquired UpCity?

    UpCity was acquired by Gartner.

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