Convert Overview

  • Founded
  • 2008
  • Status
  • Private
  • Employees
  • 40
  • Latest Deal Type
  • Seed
  • Latest Deal Amount
  • $400K
Latest Deal Amount
  • Investors
  • 3

Convert General Information


Developer of a conversion optimization platform designed to improve websites. The company's platform helps in optimizing conversions for specific audiences in large traffic websites and assists optimizers around the world in the mental models and processes that help sustain and expand an optimization program, enabling users to connect through meaningful digital experiences.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Primary Office
  • 340 South Lemon Avenue
  • Suite 9512
  • Walnut, CA 91789
  • United States
+1 (888) 000-0000
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Convert Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
1. Seed Round 01-Dec-2011 $400K 00000 00000 Completed Generating Revenue
To view Convert’s complete valuation and funding history, request access »

Convert Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Seed 0,000,000 00.000000 00 00.00 00.00 00.00 00.000
To view Convert’s complete cap table history, request access »

Convert Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Developer of a conversion optimization platform designed to improve websites. The company's platform helps in optimizing
Business/Productivity Software
Walnut, CA
40 As of 2022
0000 0000-00-00
000000000 00000

00 00000

t ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco labor
000000000000000000000 00000000
Paris, France
000 As of 0000
000000000 0000

00000 (0

re dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur
000000000000000000000 00000000
London, United Kingdom
000 As of 0000
000000&0 000.00
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Convert Competitors (82)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
AB Tasty Venture Capital-Backed Paris, France 000 0000 000000000 0000
00000 (00000000000 Formerly VC-backed London, United Kingdom 000 000.00 000000&0 000.00
0000000000 Private Equity-Backed New York, NY 0000 000.00 000000000 000.00
00000 Venture Capital-Backed Raleigh, NC 0000 00000 00000000000 00000
000000000 Formerly VC-backed San Francisco, CA 000 00000 00000000 00000
You’re viewing 5 of 82 competitors. Get the full list »

Convert Patents

Convert Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20140013203-A1 Systems and methods for modifying a website without a blink effect Abandoned 09-Jul-2012 0000000000 00

Convert Executive Team (3)

Name Title Board Seat Contact Info
Dennis van der Heijden Co-Founder and Chief Executive Officer
Claudiu Rogoveanu Co-Founder, Chief Technology Officer & Board Member
Marlon Jansz Head of Strategic & Daily Finance
To view Convert’s complete executive team members history, request access »

Convert Board Members (3)

Name Representing Role Since
Carl Adams Alta Ventures Mexico Board Member 000 0000
Claudiu Rogoveanu Convert Co-Founder, Chief Technology Officer & Board Member 000 0000
You’re viewing 2 of 3 board members. Get the full list »

Convert Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Convert Investors (3)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Alta Ventures Mexico Venture Capital Minority 000 0000 000000 0
Dalus Capital Venture Capital Minority 000 0000 000000 0
Rogelio De Los Santos Angel (individual) Minority 000 0000 000000 0
To view Convert’s complete investors history, request access »