SmartyPants Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 61

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 11

SmartyPants General Information

Description

Producer of nutritional supplements intended to serve both kids and adults. The company's multi-functional products include all-in-one vitamin gummies that are non-GMO, allergen-free, and made with eco-friendly ingredients as well as other weight management and fiber products, providing customers with custom-tailored supplements for a wide range of life stages and dietary requirements.

Contact Information

Website
www.smartypantsvitamins.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Corporate Office
  • 4056 Del Rey Avenue
  • Suite A
  • Marina del Rey, CA 90292
  • United States
+1 (888)
Primary Industry
Other Consumer Non-Durables
Other Industries
Internet Retail
Other Pharmaceuticals and Biotechnology
Specialty Retail
Parent Company
Unilever
Vertical(s)
LOHAS & Wellness, E-Commerce
Corporate Office
  • 4056 Del Rey Avenue
  • Suite A
  • Marina del Rey, CA 90292
  • United States
+1 (888)

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SmartyPants Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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SmartyPants Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Producer of nutritional supplements intended to serve both kids and adults. The company's multi-functional products incl
Other Consumer Non-Durables
Marina del Rey, CA
61 As of 2024

Green Bay, WI
 

Fargo, ND
 
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SmartyPants Competitors (6)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Nature's Way Products Corporate Backed or Acquired Green Bay, WI
Swanson Health Products Private Equity-Backed Fargo, ND
Soria Natural Corporation Soria, Spain
HUM Nutrition Venture Capital-Backed Los Angeles, CA
Ritual (Healthcare) Venture Capital-Backed Culver City, CA
To view SmartyPants’s complete competitors history, request access »

SmartyPants Patents

  • 1

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • Pending

  • Expiring in next 12 mo

SmartyPants Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20180042972-A1 Probiotic formulations Inactive 10-Aug-2016

SmartyPants Executive Team (12)

Name Title Board Seat
Saeed Manoochehri Chief Financial Officer
Breck Costin Co-Founder
Drew Francis Ph.D Co-Founder
You’re viewing 3 of 12 executive team members. Get the full list »

SmartyPants Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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SmartyPants Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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SmartyPants FAQs

  • When was SmartyPants founded?

    SmartyPants was founded in 2010.

  • Who is the founder of SmartyPants?

    Courtney Nichols-Gould, Breck Costin, Drew Francis Ph.D, and Gordon Gould are the founders of SmartyPants.

  • Where is SmartyPants headquartered?

    SmartyPants is headquartered in Marina del Rey, CA.

  • What is the size of SmartyPants?

    SmartyPants has 61 total employees.

  • What industry is SmartyPants in?

    SmartyPants’s primary industry is Other Consumer Non-Durables.

  • Is SmartyPants a private or public company?

    SmartyPants is a Private company.

  • What is the current valuation of SmartyPants?

    The current valuation of SmartyPants is .

  • What is SmartyPants’s current revenue?

    The current revenue for SmartyPants is .

  • How much funding has SmartyPants raised over time?

    SmartyPants has raised $56.9M.

  • Who are SmartyPants’s investors?

    Arash Shiva, Astir Ventures, Balance Point Capital, Breakwater Management, and CircleUp (Specialized Finance) are 5 of 14 investors who have invested in SmartyPants.

  • Who are SmartyPants’s competitors?

    Nature's Way Products, Swanson Health Products, Soria Natural, HUM Nutrition, and Ritual (Healthcare) are some of the 6 competitors of SmartyPants.

  • When was SmartyPants acquired?

    SmartyPants was acquired on 23-Dec-2020.

  • Who acquired SmartyPants?

    SmartyPants was acquired by Unilever.

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