SmartyPants Overview
- Year Founded
-
2010
- Status
-
Acquired/Merged
- Employees
-
64
- Latest Deal Type
-
M&A
- Financing Rounds
-
11
SmartyPants General Information
Description
Manufacturer of nutritional supplements intended to serve both kids and adults. The company offers multivitamin gummies, omega-3 supplements, kids' multivitamins, adult vitamins, weight management products, and fiber supplements, providing customers with custom-tailored supplements for a wide range of life stages and dietary requirements.
Contact Information
Website
www.smartypantsvitamins.com(Operating Subsidiary)
Corporate Office
- 4056 Del Rey Avenue
- Suite A
- Marina del Rey, CA 90292
- United States
Corporate Office
- 4056 Del Rey Avenue
- Suite A
- Marina del Rey, CA 90292
- United States
SmartyPants Valuation & Funding
| Deal Type | Date | Amount | Valuation/ EBITDA |
Post-Val | Status | Debt |
|---|
SmartyPants Comparisons
Industry
Financing
Details
SmartyPants Competitors (8)
One of SmartyPants’s 8 competitors is Solgar, a Corporate Backed or Acquired company based in Leonia, NJ.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Solgar | Corporate Backed or Acquired | Leonia, NJ | ||||
| Nature's Way Products | Corporate Backed or Acquired | Green Bay, WI | ||||
| Swanson Health Products | Private Equity-Backed | Fargo, ND | ||||
| Puritan's Pride | Corporation | Oakdale, NY | ||||
| Vitamin World | Formerly PE-Backed | Beverly Hills, CA |
SmartyPants Related Research & Analysis
Explore institutional-grade private market research from our team of analysts.
-
Verticals
SmartyPants Patents
SmartyPants Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| US-20180042972-A1 | Probiotic formulations | Inactive | 10-Aug-2016 |
SmartyPants Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
SmartyPants Former Investors
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
|---|
SmartyPants FAQs
-
When was SmartyPants founded?
SmartyPants was founded in 2010.
-
Where is SmartyPants headquartered?
SmartyPants is headquartered in Marina del Rey, CA.
-
What is the size of SmartyPants?
SmartyPants has 64 total employees.
-
What industry is SmartyPants in?
SmartyPants’s primary industry is Other Consumer Non-Durables.
-
Is SmartyPants a private or public company?
SmartyPants is a Private company.
-
What is the current valuation of SmartyPants?
The current valuation of SmartyPants is .
-
What is SmartyPants’s current revenue?
The current revenue for SmartyPants is .
-
How much funding has SmartyPants raised over time?
SmartyPants has raised $56.9M.
-
Who are SmartyPants’s investors?
, Astir Ventures, Balance Point Capital, Breakwater Management, and CircleUp (Specialized Finance) are 5 of 14 investors who have invested in SmartyPants.
-
Who are SmartyPants’s competitors?
Solgar, Nature's Way Products, Swanson Health Products, Puritan's Pride, and Vitamin World are some of the 8 competitors of SmartyPants.
-
When was SmartyPants acquired?
SmartyPants was acquired on 23-Dec-2020.
-
Who acquired SmartyPants?
SmartyPants was acquired by Unilever.
Data Transparency
-
Meet our data hygiene team
Discover how our experts ensure you’re getting the most accurate financial data in the industry.
Read more -
How PitchBook sources data
Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.
Discover our process
