Salsify Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Private

  • Employees
  • 585

Employees

  • Latest Deal Type
  • Buyout/​LBO
  • (Announced)

  • Investors
  • 21

Salsify General Information

Description

Developer of a product experience management platform designed to drive online products and increase sales. The company's platform combines product experience management with core commerce capabilities to enable sales both across retailer and distributor channels as well as marketplaces, social commerce, and direct-to-consumer sites, enabling businesses to empower their brand to win on the digital shelf.

Contact Information

Website
www.salsify.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 101 Federal Street
  • Suite 2600
  • Boston, MA 02110
  • United States
+1 (844)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
Corporate Office
  • 101 Federal Street
  • Suite 2600
  • Boston, MA 02110
  • United States
+1 (844)

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Salsify Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Buyout/LBO 21-Jul-2026 Announced Generating Revenue
7. Later Stage VC (Series F) 13-Sep-2022 Completed Generating Revenue
6. Later Stage VC 01-Apr-2022 Completed Generating Revenue
5. Later Stage VC (Series E) 23-Sep-2020 Completed Generating Revenue
4. Later Stage VC (Series D) 07-Aug-2018 Completed Generating Revenue
3. Later Stage VC (Series C) 18-Jan-2017 Completed Generating Revenue
2. Early Stage VC (Series B) 06-Jul-2015 $16.6M $24.6M Completed Generating Revenue
1. Early Stage VC (Series A) 12-Sep-2013 $8M $8M Completed Generating Revenue
To view Salsify’s complete valuation and funding history, request access »

Salsify Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series F
Junior
Series E
Series D
Series C
Series B 6,912,861 $0.000001 $2.41 $2.41 1x $2.41 9.44%
Series A 7,380,749 $0.000001 $1 $1 1x $1 10.08%
To view Salsify’s complete cap table history, request access »

VC Exit Predictor

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Opportunity Score

Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.

Exit Type

Evaluates the likelihood of a successful exit for investors, and the most likely exit type.

Salsify Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a product experience management platform designed to drive online products and increase sales. The company'
Business/Productivity Software
Boston, MA
585 As of 2026

San Diego, CA
 

Malaga, Spain
 
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Salsify Competitors (62)

One of Salsify’s 62 competitors is Zesty (Business/Productivity Software), a Venture Capital-Backed company based in San Diego, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Zesty (Business/Productivity Software) Venture Capital-Backed San Diego, CA
Plytix Venture Capital-Backed Malaga, Spain
Crownpeak Technology Formerly PE-Backed Denver, CO
Pimcore Private Equity-Backed Salzburg, Austria
Elastic Path Software Private Equity-Backed Vancouver, Canada
You’re viewing 5 of 62 competitors. Get the full list »

Salsify Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Salsify Investors (21)

Investor Name Investor Type Holding Investor Since Participating Rounds
AustralianSuper Limited Partner Minority
Cap Table Coalition Venture Capital Minority
CrossWork Venture Capital Minority
Ensemble VC Venture Capital Minority
Hurt Family Investments Family Office Minority
You’re viewing 5 of 21 investors. Get the full list »

Salsify Acquisitions (4)

Salsify’s most recent deal was a Merger/Acquisition with SKUvantage Group. The deal was made on 20-Oct-2021.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
SKUvantage Group 20-Oct-2021 Merger/Acquisition Business/Productivity Software
Alkemics 18-May-2021 Merger/Acquisition Business/Productivity Software
B2X Partners 01-Oct-2019 Merger/Acquisition Consulting Services (B2B)
Welcome (Communication Software) 08-Nov-2018 Merger/Acquisition Communication Software
To view Salsify’s complete acquisitions history, request access »

Salsify Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
SKUvantage Group Balgowlah, Australia 2012

Salsify FAQs

  • When was Salsify founded?

    Salsify was founded in 2012.

  • Where is Salsify headquartered?

    Salsify is headquartered in Boston, MA.

  • What is the size of Salsify?

    Salsify has 585 total employees.

  • What industry is Salsify in?

    Salsify’s primary industry is Business/Productivity Software.

  • Is Salsify a private or public company?

    Salsify is a Private company.

  • What is Salsify’s current revenue?

    The current revenue for Salsify is .

  • How much funding has Salsify raised over time?

    Salsify has raised $503M.

  • Who are Salsify’s investors?

    AustralianSuper, Cap Table Coalition, CrossWork, Ensemble VC, and Hurt Family Investments are 5 of 21 investors who have invested in Salsify.

  • Who are Salsify’s competitors?

    Zesty (Business/Productivity Software), Plytix, Crownpeak Technology, Pimcore, and Elastic Path Software are some of the 62 competitors of Salsify.

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