EasyJet is one of the leading short-haul airlines in Europe. It offers hundreds of routes across Europe, and attempts to establish number-one or number-two network positions in various airports. Capital-allocation decisions have been geared towards maintaining low-cost advantages, and exploiting efficiencies to increase demand. The company regularly reviews its network to search for opportunities and improve travel conditions for customers. It has one operating segment, its route network, and revenue is split amongst a few different regions. The United Kingdom accounts for approximately half of revenue, with the remainder fairly split between southern and northern Europe.