Unata Overview

  • Year Founded
  • 2011

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 70

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $65M

Unata General Information

Description

Provider of an all-in-one grocery e-commerce platform designed to relentlessly simplify and personalize the grocery shopping experience. The company's platform is a personalized engine that uses machine learning to create a relevant and easy shopping experience by sorting products, recommendations and offers throughout the catalog based on each shopper's individual purchase history and shoppers to plan their in-store trip, buy groceries, find the latest and most relevant deals, track their rewards and more, enabling grocery retailers to enhance physical store experience across both web and mobile from start to finish.

Contact Information

Website
www.unata.com
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 504 Wellington Street, West
  • Suite 200
  • Toronto, Ontario M5V 1E3
  • Canada
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Acquirer
Instacart
Vertical(s)
Big Data, FoodTech, Artificial Intelligence & Machine Learning, E-Commerce, TMT, Mobile
Corporate Office
  • 504 Wellington Street, West
  • Suite 200
  • Toronto, Ontario M5V 1E3
  • Canada

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Unata Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 16-Jan-2018 $65M Completed Generating Revenue
4. Accelerator/Incubator 01-Oct-2017 Completed Generating Revenue
3. Accelerator/Incubator 25-Apr-2017 Completed Generating Revenue
2. Early Stage VC 12-Jan-2015 $1.2M $2.7M Completed Generating Revenue
1. Seed Round 01-Aug-2011 $1.5M $1.5M Completed Generating Revenue
To view Unata’s complete valuation and funding history, request access »

Unata Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of an all-in-one grocery e-commerce platform designed to relentlessly simplify and personalize the grocery shop
Business/Productivity Software
Toronto, Canada
70 As of 2016

Rochester, NY
 

Provo, UT
 
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Unata Competitors (43)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Freshop Formerly VC-backed Rochester, NY
ShopHero Corporate Backed or Acquired Provo, UT
Volusion Private Equity-Backed Austin, TX
Rakuten Travel Exchnage Formerly VC-backed Singapore, Singapore
PrestaShop Private Equity-Backed Paris, France
You’re viewing 5 of 43 competitors. Get the full list »

Unata Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

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Unata Former Investors (7)

Investor Name Investor Type Holding Investor Since Participating Rounds
Aimia Holding Company Minority
C100 Accelerator/Incubator Minority
Golden Triangle Angelnet Angel Group Minority
MaRS Investment Accelerator Fund Venture Capital Minority
Mantella Venture Partners Venture Capital Minority
You’re viewing 5 of 7 investors. Get the full list »

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Unata FAQs

  • When was Unata founded?

    Unata was founded in 2011.

  • Who is the founder of Unata?

    Chris Bryson is the founder of Unata.

  • Where is Unata headquartered?

    Unata is headquartered in Toronto, Canada.

  • What is the size of Unata?

    Unata has 70 total employees.

  • What industry is Unata in?

    Unata’s primary industry is Business/Productivity Software.

  • Is Unata a private or public company?

    Unata is a Private company.

  • What is the current valuation of Unata?

    The current valuation of Unata is .

  • What is Unata’s current revenue?

    The current revenue for Unata is .

  • How much funding has Unata raised over time?

    Unata has raised $2.7M.

  • Who are Unata’s investors?

    Aimia, C100, Golden Triangle Angelnet, MaRS Investment Accelerator Fund, and Mantella Venture Partners are 5 of 7 investors who have invested in Unata.

  • Who are Unata’s competitors?

    Freshop, ShopHero, Volusion, Rakuten Travel Exchnage, and PrestaShop are some of the 43 competitors of Unata.

  • When was Unata acquired?

    Unata was acquired on 16-Jan-2018.

  • Who acquired Unata?

    Unata was acquired by Instacart.

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