Instacart Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Public

  • Employees
  • 3,380


  • Stock Symbol
  • CART

Stock Symbol

  • Investments
  • 11

  • Share Price
  • $32.37
  • (As of Friday Closing)

Instacart General Information


Maplebear (Instacart) operates a leading grocery delivery platform in the United States and Canada. The firm partners with various regional and national grocers, which offer their selection of food and other goods to customers through Instacart's ubiquitous platform. Once an item is ordered through Instacart's site, the item is picked and delivered to the customer's home by one of the platform's 600,000 shoppers, who are classified as independent contractors. Instacart collects fees based on average order value and leverages its platform's high usage to sell advertising, mainly to consumer-packaged goods companies. Instacart currently has nearly 8 million monthly active users (or orderers) on its platform.

Contact Information

Formerly Known As
Instacart Inc
Ownership Status
Publicly Held
Financing Status
Formerly VC-backed
Primary Industry
Internet Retail
Other Industries
Application Software
Stock Exchange
Corporate Office
  • 50 Beale Street
  • Suite 600
  • San Francisco, CA 94105
  • United States
+1 (888) 000-0000

Instacart Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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Instacart Stock Performance

(As of Friday Closing)

Stock Price Previous Close 52 wk Range Market Cap Shares Average Volume EPS
$32.37 $32.60 $22.13 - $42.95 $8.57B 265M 4.21M -$10.82

Instacart Financials Summary

In Thousands,
TTM 31-Mar-2024 FY 2023 31-Dec-2023 FY 2022 31-Dec-2022 FY 2021 31-Dec-2021
EV 7,968,741 4,728,668
Revenue 3,103,000 3,042,000 2,551,000 1,834,000
EBITDA (2,091,000) (2,085,000) 101,000 (47,000)
Net Income (1,620,000) (1,622,000) 428,000 (73,000)
Total Assets 4,097,000 4,727,000 3,669,000 2,961,000
Total Debt 36,000 40,000 49,000 54,000
Public Fundamental Data provided by Morningstar, Inc. disclaimer

Instacart Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Instacart Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
% Owned

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Instacart Comparisons

HQ Location
Total Raised
Post Valuation
Maplebear (Instacart) operates a leading grocery delivery platform in the United States and Canada. The firm partners wi
Internet Retail
San Francisco, CA
3,380 As of 2023
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Philadelphia, PA
00000 As of 0000
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00000 00000000000, 0
San Francisco, CA
00000 As of 0000
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00000000 00.00
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Instacart Competitors (11)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Gopuff Private Equity-Backed Philadelphia, PA 00000 00.000 000000000 00.000
DoorDash Formerly VC-backed San Francisco, CA 00000 00.00 00000000 00.00
Samokat Formerly VC-backed Saint Petersburg, Russia 000 000000&0
Everli Venture Capital-Backed Milan, Italy 000 00000 000000&0 00000
Favor Formerly VC-backed Austin, TX 000 000.00 000000&0 000.00
You’re viewing 5 of 11 competitors. Get the full list »

Instacart Patents

Instacart Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20230267292-A1 Subregion transformation for label decoding by an automated checkout system Active 19-Dec-2022 00000000000
US-11948044-B2 Subregion transformation for label decoding by an automated checkout system Active 19-Dec-2022 0000000000 0
US-20240135423-A1 Scoring improvements by test features to user interactions with item groups Pending 18-Oct-2022 00000000000
US-20240112238-A1 Suggesting an item for gifting to a user of an online concierge system Pending 29-Sep-2022 00000000000
US-20240104458-A1 Machine learning based resource allocation optimization Pending 28-Sep-2022 G06Q10/063116
To view Instacart’s complete patent history, request access »

Instacart Executive Team (54)

Name Title Board Seat Contact Info
Fidji Simo Chief Executive Officer & Chairman
Emily Reuter Chief Financial Officer, Finance
Asha Sharma Chief Operating Officer, Operations
Morgan Fong JD General Manager & Secretary, Administration
Sarah Mastrorocco Vice President & General Manager of Instacart Health
You’re viewing 5 of 54 executive team members. Get the full list »

Instacart Board Members (13)

Name Representing Role Since
Daniel Sundheim D1 Capital Partners Board Member 000 0000
Fidji Simo Instacart Chief Executive Officer & Chairman 000 0000
Frank Slootman Self Board Member 000 0000
Jeffrey Jordan Andreessen Horowitz Board Member 000 0000
Lily Sarafan Self Board Member 000 0000
You’re viewing 5 of 13 board members. Get the full list »

Instacart Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Instacart Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Instacart Investments & Acquisitions (11)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
CoLife 01-Jun-2023 00000 0000 Real Estate Services (B2C)
Sheeva.AI 11-Jan-2023 00000 0000 00.00 Business/Productivity Software
Rosie 07-Sep-2022 0000000000 Internet Retail 00000 000
Eversight 31-Aug-2022 0000000000 Business/Productivity Software
First Delivery 31-Oct-2021 Seed Round 00.000 Logistics
You’re viewing 5 of 11 investments and acquisitions. Get the full list »

Instacart Subsidiaries (4)

Company Name Industry Location Founded
Caper Business/Productivity Software San Francisco, CA 2016
Eversight Business/Productivity Software Palo Alto, CA 0000
Rosie Internet Retail Ithaca, NY 0000
FoodStorm Business/Productivity Software Berwick, Australia 0000
To view Instacart’s complete subsidiaries history, request access »

Instacart ESG

Peers Analysis

Peer performance insights compare the company’s ESG performance to the performance of selected peers to help inform future ESG decisions and drive internal performance improvements.


Covered Companies







Air Freight and Logistics




To view Instacart’s complete esg history, request access »

Instacart Exits (2)

Company Name Exit Date Exit Type Exit Size Status Buyers
First Delivery 31-Oct-2021 0000 00000 00.000 Completed
  • 18 buyers
MightySignal 05-Nov-2018 Buyout/LBO Completed
  • 2 buyers
To view Instacart’s complete exits history, request access »

Instacart FAQs

  • When was Instacart founded?

    Instacart was founded in 2012.

  • Who is the founder of Instacart?

    Brandon Leonardo and Max Mullen are the founders of Instacart.

  • Who is the CEO of Instacart?

    Fidji Simo is the CEO of Instacart.

  • Where is Instacart headquartered?

    Instacart is headquartered in San Francisco, CA.

  • What is the size of Instacart?

    Instacart has 3,380 total employees.

  • What industry is Instacart in?

    Instacart’s primary industry is Internet Retail.

  • Is Instacart a private or public company?

    Instacart is a Public company.

  • What is Instacart’s stock symbol?

    The ticker symbol for Instacart is CART.

  • What is the current stock price of Instacart?

    As of 24-May-2024 the stock price of Instacart is $32.37.

  • What is the current market cap of Instacart?

    The current market capitalization of Instacart is $8.57B.

  • What is Instacart’s current revenue?

    The trailing twelve month revenue for Instacart is $3.1B.

  • Who are Instacart’s competitors?

    Gopuff, DoorDash, Samokat, Everli, and Favor are some of the 11 competitors of Instacart.

  • What is Instacart’s annual earnings per share (EPS)?

    Instacart’s EPS for 12 months was -$10.82.

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