Imperative Overview

  • Founded
  • 2013
Founded
  • Status
  • Private
  • Employees
  • 38
Employees
  • Latest Deal Type
  • Debt - PPP
  • Latest Deal Amount
  • $179K
Latest Deal Amount
  • Investors
  • 13

Imperative General Information

Description

Developer of a peer coaching platform intended to combine the effectiveness of coaching with the impact of building trusted peer networks. The company's platform provides a video-based peer coaching assisting every employee to be an effective coach with no training through a dynamic and structured online environment and making the benefits of coaching accessible to ten times as many employees for the same cost as traditional coaching, enabling employers to address the needs of the new workforce and boost employee retention, development, and productivity.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Education and Training Services (B2B)
Other Industries
Business/Productivity Software
Educational Software
Primary Office
  • 1201 Second Avenue
  • Suite 917
  • Seattle, WA 98101
  • United States

Imperative Timeline

2018201920202021
Financing RoundCaptured Employee CountEstimated Employee Growth
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Imperative Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Debt - PPP 10-Jun-2020 $179K 00.000 Completed Generating Revenue
4. Seed Round 27-Feb-2020 00.000 00.000 000.00 Completed Generating Revenue
3. Later Stage VC 13-Jun-2018 00000 00.000 Completed Generating Revenue
2. Angel (individual) 02-Sep-2015 $557K $1.31M Completed Generating Revenue
1. Seed Round 20-Dec-2014 $750K $750K Completed Generating Revenue
To view Imperative’s complete valuation and funding history, request access »

Imperative Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of a peer coaching platform intended to combine the effectiveness of coaching with the impact of building trus
Education and Training Services (B2B)
Seattle, WA
38 As of 2021
00.000
000000000 - 00.000

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000000000000000000000 00000000
New York, NY
00 As of 0000
000
000000000 - 000
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Imperative Competitors (1)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
0000000000 Venture Capital-Backed New York, NY 00 000 000000000 - 000
You’re viewing 1 of 1 competitors. Get the full list »

Imperative Executive Team (10)

Name Title Board Seat Contact Info
Aaron Hurst Founder, Chief Executive Officer, President and Chairman
Courtney Deimel Co-Founder, Chief Operating Officer & Vice President of Product and Operations
Nikhil Singhal Chief Technology Officer and Head of Product
Nicole Resch Co-Founder, Chief Revenue Officer & Head of Products
Kyle Mack Ph.D Chief Scientific Officer
You’re viewing 5 of 10 executive team members. Get the full list »

Imperative Board Members (12)

Name Representing Role Since
Aaron Hurst Imperative Founder, Chief Executive Officer, President and Chairman 000 0000
Court Lorenzini Imperative Board Member 000 0000
Diane Fraiman Voyager Capital Board Member 000 0000
Jeffrey Sugarman Imperative Board Member 000 0000
You’re viewing 4 of 12 board members. Get the full list »

Imperative Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Imperative Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Gaingels Venture Capital Minority 000 0000 000000 0
Voyager Capital Venture Capital Minority 000 0000 000000 0
Deepwork Capital Venture Capital Minority 000 0000 000000 0
Alex Lange Angel (individual) Minority 000 0000 000000 0
Amos Ben-Meir Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 13 investors. Get the full list »

Imperative Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000000000000.000 08-Jul-2013 000000000000000000 Publishing
To view Imperative’s complete acquisitions history, request access »