Appetize Overview

  • Year Founded
  • 2011

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 232

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $110M

Appetize General Information

Description

Developer of a cloud-based point of sale software intended to manage and process digital orders. The company's software is meant for businesses with a high volume of food, beverage and retail sales to improve the speed of service and increase transaction volumes, enabling users to enhance functionality for managing menus, pricing, promotions, combos and discounts.

Contact Information

Website
www.appetize.com
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 6601 Center Drive West
  • Suite 700
  • Los Angeles, CA 90045
  • United States
Primary Industry
Business/Productivity Software
Other Industries
Other Hardware
Acquirer
Shift4 Payments
Vertical(s)
FoodTech, SaaS, Supply Chain Tech, E-Commerce, Restaurant Technology
Corporate Office
  • 6601 Center Drive West
  • Suite 700
  • Los Angeles, CA 90045
  • United States

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Appetize Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
9. Merger/Acquisition 02-Oct-2023 $110M Completed Generating Revenue
8. Merger/Acquisition 16-Sep-2021 Completed Generating Revenue
7. Debt Refinancing 30-Jun-2021 Completed Generating Revenue
6. Debt - PPP 05-Apr-2020 Completed Generating Revenue
5. Later Stage VC (Series B1) 07-Feb-2020 Completed Generating Revenue
4. Later Stage VC (Series B) 09-Aug-2018 Completed Generating Revenue
3. Later Stage VC (Series A) 14-Dec-2016 Completed Generating Revenue
2. Seed Round 22-Jun-2016 $3.74M $3.76M Completed Generating Revenue
1. Accelerator/Incubator 24-Aug-2015 $20K $20K Completed Generating Revenue
To view Appetize’s complete valuation and funding history, request access »

Appetize Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate ($) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B-1
Series B
Series A 6,874,826 $0.000010 $0.25 $3.12 $6.23 2x $3.12 18.42%
Seed 3,143,042 $0.000010 $1.19 $1.19 $1.19 1x $1.19 8.42%
To view Appetize’s complete cap table history, request access »

Appetize Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a cloud-based point of sale software intended to manage and process digital orders. The company's software
Business/Productivity Software
Los Angeles, CA
232 As of 2021

Jakarta, Indonesia
 

Boston, MA
 
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Appetize Competitors (33)

One of Appetize’s 33 competitors is Moka (Financial Software), a Formerly VC-backed company based in Jakarta, Indonesia.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Moka (Financial Software) Formerly VC-backed Jakarta, Indonesia
Toast Formerly VC-backed Boston, MA
StoreHub Venture Capital-Backed Petaling Jaya, Malaysia
Clover Network Formerly VC-backed Sunnyvale, CA
Cybertill Corporation Knowsley, United Kingdom
You’re viewing 5 of 33 competitors. Get the full list »

Appetize Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Appetize Former Investors (10)

Investor Name Investor Type Holding Investor Since Participating Rounds
32 Equity Corporate Venture Capital Minority
Aurum Partners Family Office Minority
Elysian Park Ventures Venture Capital Minority
Fourward Ventures Venture Capital Minority
Global Sports Venture Studio Accelerator/Incubator Minority
You’re viewing 5 of 10 investors. Get the full list »

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Appetize FAQs

  • When was Appetize founded?

    Appetize was founded in 2011.

  • Where is Appetize headquartered?

    Appetize is headquartered in Los Angeles, CA.

  • What is the size of Appetize?

    Appetize has 232 total employees.

  • What industry is Appetize in?

    Appetize’s primary industry is Business/Productivity Software.

  • Is Appetize a private or public company?

    Appetize is a Private company.

  • What is the current valuation of Appetize?

    The current valuation of Appetize is .

  • What is Appetize’s current revenue?

    The current revenue for Appetize is .

  • How much funding has Appetize raised over time?

    Appetize has raised $58.2M.

  • Who are Appetize’s investors?

    32 Equity, Aurum Partners, Elysian Park Ventures, Fourward Ventures, and Global Sports Venture Studio are 5 of 10 investors who have invested in Appetize.

  • Who are Appetize’s competitors?

    Moka (Financial Software), Toast, StoreHub, Clover Network, and Cybertill are some of the 33 competitors of Appetize.

  • When was Appetize acquired?

    Appetize was acquired on 02-Oct-2023.

  • Who acquired Appetize?

    Appetize was acquired by Shift4 Payments.

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