Eyeota Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 84

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $165M

  • Investors
  • 1

Eyeota General Information

Description

Developer of a marketing data technology designed to help brands to target their campaigns with precision. The company's technology collects, analyzes, augments and activates audience data as well as helps to deliver relevant content to the right audience, enabling clients to connect with their audiences and extract high revenues.

Contact Information

Website
www.eyeota.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 12A Upper Circular Road
  • Singapore, 058410
  • Singapore
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Dun & Bradstreet
Vertical(s)
SaaS, Marketing Tech
Corporate Office
  • 12A Upper Circular Road
  • Singapore, 058410
  • Singapore

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Eyeota Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 08-Nov-2021 $165M Completed Generating Revenue
7. Secondary Transaction - Private Completed Generating Revenue
6. Later Stage VC 04-Nov-2021 Completed Generating Revenue
5. Later Stage VC (Series B) 18-Jan-2018 Completed Generating Revenue
4. Later Stage VC 18-Jan-2017 Completed Generating Revenue
3. Later Stage VC (Series A) 26-Jan-2016 Completed Generating Revenue
2. Seed Round 10-Jan-2015 Completed Startup
1. Seed Round 01-May-2013 Completed Startup
To view Eyeota’s complete valuation and funding history, request access »

Eyeota Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B
Series B
Series A 5,043,733 $0.31 $0.31 1x $0.31 3.22%
Series A 84,483 $0.29 $0.29 1x $0.29 0.05%
To view Eyeota’s complete cap table history, request access »

Eyeota Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a marketing data technology designed to help brands to target their campaigns with precision. The company's
Business/Productivity Software
Singapore, Singapore
84 As of 2021

New York, NY
 

Columbia, MD
 
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Eyeota Competitors (65)

One of Eyeota’s 65 competitors is Permutive, a Venture Capital-Backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Permutive Venture Capital-Backed New York, NY
Lotame Formerly VC-backed Columbia, MD
6Sense Venture Capital-Backed San Francisco, CA
Brandwatch Private Equity-Backed Brighton, United Kingdom
InMarket Media Venture Capital-Backed Wichita Falls, TX
You’re viewing 5 of 65 competitors. Get the full list »

Eyeota Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Eyeota Former Investors (15)

Investor Name Investor Type Holding Investor Since Participating Rounds
Akio Tanaka Angel (individual) Minority
Daniel McPherson Angel (individual) Minority
Earlybird Venture Capital Venture Capital Minority
Global Brain Venture Capital Minority
Great Noble International Venture Capital Minority
You’re viewing 5 of 15 investors. Get the full list »

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Eyeota FAQs

  • When was Eyeota founded?

    Eyeota was founded in 2010.

  • Where is Eyeota headquartered?

    Eyeota is headquartered in Singapore, Singapore.

  • What is the size of Eyeota?

    Eyeota has 84 total employees.

  • What industry is Eyeota in?

    Eyeota’s primary industry is Business/Productivity Software.

  • Is Eyeota a private or public company?

    Eyeota is a Private company.

  • What is the current valuation of Eyeota?

    The current valuation of Eyeota is .

  • What is Eyeota’s current revenue?

    The current revenue for Eyeota is .

  • How much funding has Eyeota raised over time?

    Eyeota has raised $42.8M.

  • Who are Eyeota’s investors?

    Akio Tanaka, Daniel McPherson, Earlybird Venture Capital, Global Brain, and Great Noble International are 5 of 15 investors who have invested in Eyeota.

  • Who are Eyeota’s competitors?

    Permutive, Lotame, 6Sense, Brandwatch, and InMarket Media are some of the 65 competitors of Eyeota.

  • When was Eyeota acquired?

    Eyeota was acquired on 08-Nov-2021.

  • Who acquired Eyeota?

    Eyeota was acquired by Dun & Bradstreet.

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