Mabaya Overview

  • Year Founded
  • 2014

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 33

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $9.9M

Mabaya General Information

Description

Developer of an ad exchange platform designed to maximize monetization opportunities in online stores or marketplaces. The company's platform allows promoting products within-site promotions using contextual/behavioral targeting in conjunction with an analysis of each product's core metrics such as click-through rate, conversion rate, revenue and profit margin, thereby enabling brands to optimize and manage the native advertising on their site.

Contact Information

Website
www.mabaya.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • Mixer Tel Aviv
  • Rokah 101
  • Tel Aviv 6153101
  • Israel
+972 000-000-0000
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Criteo
Vertical(s)
AdTech, Marketing Tech, TMT
Corporate Office
  • Mixer Tel Aviv
  • Rokah 101
  • Tel Aviv 6153101
  • Israel
+972 000-000-0000

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Mabaya Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Merger/Acquisition 18-May-2021 $9.9M 00.000 00.00 Completed Generating Revenue
3. Seed Round 15-Dec-2015 00.000 00.000 Completed Generating Revenue
2. Seed Round 01-Jan-2014 $1.2M $1.2M Completed Startup
1. Seed Round Completed Startup
To view Mabaya’s complete valuation and funding history, request access »

Mabaya Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an ad exchange platform designed to maximize monetization opportunities in online stores or marketplaces. T
Business/Productivity Software
Tel Aviv, Israel
33 As of 2024
00.000
00.00 0000-00-00
000000&0 00.000

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00000 000 0000000000
Tempe, AZ
00 As of 0000
00.00
00000000000 00.00

000000

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00000000000000000000
Paris, France
000 As of 0000
00.000
000000&0
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Mabaya Competitors (18)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Hivewyre Formerly Angel backed Tempe, AZ 00 00.00 00000000000 00.00
Izberg Formerly VC-backed Paris, France 000 00.000 000000&0
Allbound Private Equity-Backed Atlanta, GA 00 0000 0000000 0000 0000
Mirakl Venture Capital-Backed Paris, France 000 00000 000000000 00000
Perch(Business/Productivity Software) Formerly VC-backed New York, NY 00 00.000 000000&0 00.000
You’re viewing 5 of 18 competitors. Get the full list »

Mabaya Executive Team (4)

Name Title Board Seat
Jonathan Kogan Co-Founder & Chief Executive Officer
Dan Chen Co-Founder, Chief Revenue Officer & Chief Operating Officer
You’re viewing 2 of 4 executive team members. Get the full list »

Mabaya Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Mabaya Former Investors (3)

Investor Name Investor Type Holding Investor Since Participating Rounds
2B.VC Venture Capital Minority 000 0000 000000 0
Liron Rose Angel (individual) Minority 000 0000 000000 0
lool ventures Venture Capital Minority 000 0000 000000 0
To view Mabaya’s complete investors history, request access »

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Mabaya FAQs

  • When was Mabaya founded?

    Mabaya was founded in 2014.

  • Who is the founder of Mabaya?

    Jonathan Kogan, Dan Chen, and Avi Rabinovich are the founders of Mabaya.

  • Who is the CEO of Mabaya?

    Jonathan Kogan is the CEO of Mabaya.

  • Where is Mabaya headquartered?

    Mabaya is headquartered in Tel Aviv, Israel.

  • What is the size of Mabaya?

    Mabaya has 33 total employees.

  • What industry is Mabaya in?

    Mabaya’s primary industry is Business/Productivity Software.

  • Is Mabaya a private or public company?

    Mabaya is a Private company.

  • What is the current valuation of Mabaya?

    The current valuation of Mabaya is 00.00.

  • What is Mabaya’s current revenue?

    The current revenue for Mabaya is 00000.

  • How much funding has Mabaya raised over time?

    Mabaya has raised $3.45M.

  • Who are Mabaya’s investors?

    2B.VC, Liron Rose, and lool ventures have invested in Mabaya.

  • Who are Mabaya’s competitors?

    Hivewyre, Izberg, Allbound, Mirakl, and Perch(Business/Productivity Software) are some of the 18 competitors of Mabaya.

  • When was Mabaya acquired?

    Mabaya was acquired on 18-May-2021.

  • Who acquired Mabaya?

    Mabaya was acquired by Criteo.

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