Goop (Personal Products) Overview

  • Year Founded
  • 2008

Year Founded

  • Status
  • Private

  • Employees
  • 253

Employees

  • Latest Deal Type
  • Series D

  • Latest Deal Amount
  • $53M

  • Investors
  • 20

Goop (Personal Products) General Information

Description

Operator of a lifestyle and wellness brand intended to offer lifestyle publication and digital content. The company's platform offers wellness advice from doctors and experts, vetted travel recommendations, and a curated shop of clean beauty, enabling users to get indispensable, unbiased recommendations of health-centric recipes and shopping discoveries.

Contact Information

Website
www.goop.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 3019 Wilshire Boulevard
  • Suite 206
  • Santa Monica, CA 90403
  • United States
+1 (844)
Primary Industry
Personal Products
Other Industries
Information Services (B2C)
Internet Retail
Vertical(s)
Beauty, E-Commerce
Corporate Office
  • 3019 Wilshire Boulevard
  • Suite 206
  • Santa Monica, CA 90403
  • United States
+1 (844)

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Goop (Personal Products) Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Later Stage VC (Series D) 01-Jan-2020 $53M Completed Generating Revenue
6. Debt Refinancing 27-Jul-2018 Completed Generating Revenue
5. Later Stage VC (Series C) 28-Mar-2018 Completed Generating Revenue
4. Later Stage VC (Series B) 16-Aug-2016 Completed Generating Revenue
3. Debt - General 25-Feb-2016 Completed Generating Revenue
2. Later Stage VC (Series A) 20-Aug-2015 $10M $13.5M Completed Generating Revenue
1. Seed Round $3.5M $3.5M Completed Startup
To view Goop (Personal Products)’s complete valuation and funding history, request access »

Goop (Personal Products) Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series D
Series C
Series B
Series A1 1,329,110 $0.001000 8% $2.62 $2.62 1x $2.62 4.48%
Series A 4,341,429 $0.001000 8% $3.25 $3.25 1x $3.25 14.65%
To view Goop (Personal Products)’s complete cap table history, request access »

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Goop (Personal Products) Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a lifestyle and wellness brand intended to offer lifestyle publication and digital content. The company's pl
Personal Products
Santa Monica, CA
253 As of 2023

New York, NY
 

Miami, FL
 
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Goop (Personal Products) Competitors (5)

One of Goop (Personal Products)’s 5 competitors is PureWow, a Formerly VC-backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
PureWow Formerly VC-backed New York, NY
mindbodygreen Venture Capital-Backed Miami, FL
FabFitFun Venture Capital-Backed Los Angeles, CA
Beautycounter Formerly PE-Backed Santa Monica, CA
Juice Beauty Formerly VC-backed Petaluma, CA
You’re viewing 5 of 5 competitors. Get the full list »

Goop (Personal Products) Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Goop (Personal Products) Investors (20)

Investor Name Investor Type Holding Investor Since Participating Rounds
Bulb Capital Asset Manager Minority
Angel (individual) Minority
G9 Ventures Venture Capital Minority
Greycroft Venture Capital Minority
G Squared Venture Capital Minority
You’re viewing 5 of 20 investors. Get the full list »

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Goop (Personal Products) FAQs

  • When was Goop (Personal Products) founded?

    Goop (Personal Products) was founded in 2008.

  • Where is Goop (Personal Products) headquartered?

    Goop (Personal Products) is headquartered in Santa Monica, CA.

  • What is the size of Goop (Personal Products)?

    Goop (Personal Products) has 253 total employees.

  • What industry is Goop (Personal Products) in?

    Goop (Personal Products)’s primary industry is Personal Products.

  • Is Goop (Personal Products) a private or public company?

    Goop (Personal Products) is a Private company.

  • What is the current valuation of Goop (Personal Products)?

    The current valuation of Goop (Personal Products) is .

  • What is Goop (Personal Products)’s current revenue?

    The current revenue for Goop (Personal Products) is .

  • How much funding has Goop (Personal Products) raised over time?

    Goop (Personal Products) has raised $142M.

  • Who are Goop (Personal Products)’s investors?

    Bulb Capital, , G9 Ventures, Greycroft, and G Squared are 5 of 20 investors who have invested in Goop (Personal Products).

  • Who are Goop (Personal Products)’s competitors?

    PureWow, mindbodygreen, FabFitFun, Beautycounter, and Juice Beauty are competitors of Goop (Personal Products).

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