UndergroundCellar Overview

  • Year Founded
  • 2011

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 14

Employees

  • Latest Deal Type
  • M&A

UndergroundCellar General Information

Description

Operator of an online wine marketplace intended to discover, buy and store wines. The company's marketplace offers wines along with marketing and branding of the wine and allows people to create their own collection, enabling people to choose the wine they desire from a plethora of wine collections online and get it delivered to their doorstep.

Contact Information

Website
www.undergroundcellar.com
Formerly Known As
Shawster, Shawster Ltd Co
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • PO Box 175
  • Vineburg, CA 95487
  • United States
+1 (888)
Primary Industry
Beverages
Parent Company
Wine Country Connect
Vertical(s)
E-Commerce
Corporate Office
  • PO Box 175
  • Vineburg, CA 95487
  • United States
+1 (888)

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UndergroundCellar Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
13. Merger/Acquisition 21-Nov-2024 Completed Generating Revenue
12. Bankruptcy: Liquidation 01-Apr-2023 Completed Bankruptcy: Liquidation
11. Debt - General 05-Aug-2022 Completed Generating Revenue
10. Later Stage VC (Series A) 27-Jun-2022 Completed Generating Revenue
9. Debt - General 18-May-2022 Completed Generating Revenue
8. Later Stage VC (Series A) 15-Jun-2021 Completed Generating Revenue
7. Later Stage VC 01-Mar-2020 Completed Generating Revenue
6. Seed Round 30-Aug-2017 Completed Generating Revenue
5. Equity Crowdfunding 19-Jun-2015 $81.6K $1.2M Completed Generating Revenue
4. Accelerator/Incubator 24-Mar-2015 $120K $1.12M Completed Generating Revenue
To view UndergroundCellar’s complete valuation and funding history, request access »

UndergroundCellar Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate ($) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A
Seed-2
Seed-1 1,098,498 $0.000100 $0 $0.05 $0.05 1x $0.05 0.28%
Seed 179,516,524 $0.000100 $0 $0.03 $0.03 1x $0.03 45.78%
To view UndergroundCellar’s complete cap table history, request access »

UndergroundCellar Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of an online wine marketplace intended to discover, buy and store wines. The company's marketplace offers wines
Beverages
Vineburg, CA
14 As of 2023

Fort Lauderdale, FL

Bethesda, MD
 
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UndergroundCellar Competitors (3)

One of UndergroundCellar’s 3 competitors is Crown Wine & Spirits, a Corporation company based in Fort Lauderdale, FL.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Crown Wine & Spirits Corporation Fort Lauderdale, FL
Total Wine & More Private Debt Financed Bethesda, MD
Wine.com Private Equity-Backed San Leandro, CA
You’re viewing 3 of 3 competitors. Get the full list »

UndergroundCellar Patents

  • 1

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • Pending

  • Expiring in next 12 mo

UndergroundCellar Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20150324877-A1 Ecommerce system for marketing mixed-lots of distressed inventory Inactive 06-May-2014

UndergroundCellar Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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UndergroundCellar Former Investors (38)

Investor Name Investor Type Holding Investor Since Participating Rounds
6ixth Event Venture Capital Minority
Aaron Mendes Angel (individual) Minority
Accomplice VC Venture Capital Minority
Alex Felix Angel (individual) Minority
Alex Goldberg Angel (individual) Minority
You’re viewing 5 of 38 investors. Get the full list »

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UndergroundCellar FAQs

  • When was UndergroundCellar founded?

    UndergroundCellar was founded in 2011.

  • Where is UndergroundCellar headquartered?

    UndergroundCellar is headquartered in Vineburg, CA.

  • What is the size of UndergroundCellar?

    UndergroundCellar has 14 total employees.

  • What industry is UndergroundCellar in?

    UndergroundCellar’s primary industry is Beverages.

  • Is UndergroundCellar a private or public company?

    UndergroundCellar is a Private company.

  • What is UndergroundCellar’s current revenue?

    The current revenue for UndergroundCellar is .

  • How much funding has UndergroundCellar raised over time?

    UndergroundCellar has raised $31.7M.

  • Who are UndergroundCellar’s investors?

    6ixth Event, Aaron Mendes, Accomplice VC, Alex Felix, and Alex Goldberg are 5 of 38 investors who have invested in UndergroundCellar.

  • Who are UndergroundCellar’s competitors?

    Crown Wine & Spirits, Total Wine & More, and Wine.com are competitors of UndergroundCellar.

  • When was UndergroundCellar acquired?

    UndergroundCellar was acquired on 21-Nov-2024.

  • Who acquired UndergroundCellar?

    UndergroundCellar was acquired by Wine Country Connect.

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