PathFactory Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Private

  • Employees
  • 139

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 5

  • Investments
  • 1

PathFactory General Information

Description

Developer of a content insight and activation platform intended to help B2B marketers understand the role of content in the buyer's journey and discover a new class of data to optimize the path to purchase. The company's platform uses data class and insights to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click, enabling enterprises to get unreliable buying signals and insufficient insight into content performance.

Contact Information

Formerly Known As
LookBookHQ
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 100 King Street West
  • Suite 5700
  • Toronto, Ontario M5X 1C7
  • Canada
+1 (416)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
SaaS, Marketing Tech, TMT
Corporate Office
  • 100 King Street West
  • Suite 5700
  • Toronto, Ontario M5X 1C7
  • Canada
+1 (416)

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PathFactory Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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PathFactory Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a content insight and activation platform intended to help B2B marketers understand the role of content in
Business/Productivity Software
Toronto, Canada
139 As of 2024

El Segundo, CA
 

Plano, TX
 
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PathFactory Competitors (111)

One of PathFactory’s 111 competitors is Nativo, a Venture Capital-Backed company based in El Segundo, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Nativo Venture Capital-Backed El Segundo, CA
VanillaSoft Private Equity-Backed Plano, TX
Knotch Venture Capital-Backed New York, NY
Folloze Venture Capital-Backed Palo Alto, CA
Bound (Texas) Venture Capital-Backed Austin, TX
You’re viewing 5 of 111 competitors. Get the full list »

PathFactory Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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PathFactory Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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PathFactory Investments (1)

PathFactory’s most recent deal was a Buyout/LBO with Uberflip. The deal was made on 15-Jul-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Uberflip 15-Jul-2024 Buyout/LBO Business/Productivity Software
To view PathFactory’s complete investments history, request access »

PathFactory FAQs

  • When was PathFactory founded?

    PathFactory was founded in 2012.

  • Where is PathFactory headquartered?

    PathFactory is headquartered in Toronto, Canada.

  • What is the size of PathFactory?

    PathFactory has 139 total employees.

  • What industry is PathFactory in?

    PathFactory’s primary industry is Business/Productivity Software.

  • Is PathFactory a private or public company?

    PathFactory is a Private company.

  • What is PathFactory’s current revenue?

    The current revenue for PathFactory is .

  • How much funding has PathFactory raised over time?

    PathFactory has raised $19M.

  • Who are PathFactory’s investors?

    BDC Capital, BMO Global Asset Management, Nicola Wealth Private Capital, and VERTU Capital (Canada) have invested in PathFactory.

  • Who are PathFactory’s competitors?

    Nativo, VanillaSoft, Knotch, Folloze, and Bound (Texas) are some of the 111 competitors of PathFactory.

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