Whole Earth Brands Overview

  • Year Founded
  • 1849

Year Founded

  • Status
  • Private

  • Employees
  • 590

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 15

  • Investments
  • 4

Whole Earth Brands General Information

Description

Whole Earth Brands Inc is a food company that provides access to high-quality, plant-based sweeteners, flavor enhancers and other foods through diverse portfolio of brands and products. The company operates in two segments namely, Branded CPG and Flavors & Ingredients. Its portfolio consists of three main product groups: sweeteners, adjacencies, and ingredients. Majority of the revenue is generated from the Branded CPG segment which provides a variety of sweetener formulations under brands such as Whole Earth, Pure Via, Wholesome, Swerve, Canderel, and Equal. Geographically, the company derives key revenue from North America and rest from Europe, Latin America, India, Middle East and Africa and other markets.

Contact Information

Formerly Known As
Mafco Worldwide, LLC
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 125 South Wacker Drive
  • Suite 3150
  • Chicago, IL 60606
  • United States
+1 (312)
Primary Industry
Food Products
Other Industries
Other Consumer Non-Durables
Vertical(s)
Corporate Office
  • 125 South Wacker Drive
  • Suite 3150
  • Chicago, IL 60606
  • United States
+1 (312)

Whole Earth Brands Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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Whole Earth Brands Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Whole Earth Brands Patents

Whole Earth Brands Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20110196138-A1 Separation of glycyrrhizic acid from licorice extract by ultrafiltration Inactive 11-Feb-2010
WO-2011100339-A1 Separation of glycyrrhizic acid from licorice extract by ultrafiltration Inactive 11-Feb-2010
US-4163067-A Extraction, acidification, basification Inactive 14-Jun-1976 C07H15/256

Whole Earth Brands Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Whole Earth Brands Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Whole Earth Brands Acquisitions (4)

Whole Earth Brands’s most recent deal was a Merger/Acquisition with Wholesome Sweeteners for . The deal was made on 08-Feb-2021.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Wholesome Sweeteners 08-Feb-2021 Merger/Acquisition Food Products
Swerve (Food Products) 10-Nov-2020 Merger/Acquisition Food Products
Act II Global Acquisition 25-Jun-2020 Merger/Acquisition Special Purpose Acquisition Company (SPAC)
Merisant US 03-Oct-2014 Merger/Acquisition Food Products
To view Whole Earth Brands’s complete acquisitions history, request access »

Whole Earth Brands Affiliates

Subsidiaries (4)

Name Industry Location Year Founded
Swerve (Food Products) Sugar Land, TX 2010
Mafco Worldwide Replacement Defined Benefit Pension Plan Mount Laurel, NJ 2001
Wholesome Sweeteners Sugar Land, TX 2001
Whole Earth Sweetener Company Chicago, IL

Whole Earth Brands FAQs

  • When was Whole Earth Brands founded?

    Whole Earth Brands was founded in 1849.

  • Where is Whole Earth Brands headquartered?

    Whole Earth Brands is headquartered in Chicago, IL.

  • What is the size of Whole Earth Brands?

    Whole Earth Brands has 590 total employees.

  • What industry is Whole Earth Brands in?

    Whole Earth Brands’s primary industry is Food Products.

  • Is Whole Earth Brands a private or public company?

    Whole Earth Brands is a Private company.

  • What is the current valuation of Whole Earth Brands?

    The current valuation of Whole Earth Brands is .

  • What is Whole Earth Brands’s current revenue?

    The current revenue for Whole Earth Brands is .

  • How much funding has Whole Earth Brands raised over time?

    Whole Earth Brands has raised $1.3B.

  • Who are Whole Earth Brands’s investors?

    Rhône Group has invested in Whole Earth Brands.

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