Dr. Hellmut Schütte serves as Executive Director & Partner at BAF Spectrum. He joined INSEAD's faculty in Fontainebleau, France, in 1981 after a successful career in the areas of marketing and investment banking covering a period of 11 years. As Senior Affiliate Professor of International Management, he teaches and does research in the area of international business and international marketing with a special focus on Asia. His present work is concerned with markets and consumers in Asia, with the emergence of China and India, and with the regionalisation of the strategies and organisational structures of multinational firms. Professor Schütte studied economics and business administration in Germany and obtained his doctorate from the University of St.Gallen, Switzerland. He was visiting professor at the University of Tokyo, a visiting professor at Boston University, and visiting scholar at Harvard University. Up to the fall of 2006, Professor Schütte was the Dean of INSEAD's fast growing Asia Campus located in Singapore. It comprises of state-of-the-art facilities, a faculty of 40 full-time resident professors, and welcomes 300 MBA participants and 2500 executives per year. Prof. Dr. Schütte has lived and worked in nine different countries, and taught in seminars in about 40 countries all over the world. He is a well-known speaker in conferences and business meetings and is actively involved in various executive programmes, board and advisory roles and consulting assignments. He is a regular contributor to the World Economic Forum in Davos and other places in the world. Professor Schütte is the author of many articles and of five books. The third edition of this bestselling book "Strategies for Asia Pacific" (co-author P. Lasserre) appeared in 2006. Prof. Dr. Schütte is a permanent resident of Singapore and is a devoted offshore yachtsman.