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What are the private markets?

Learn how the private markets work—including why (and how) anyone in any business capacity, from sales to operations, should be capitalizing on it.

Whether you’re enjoying an Impossible burger or buying a pair of Toms, you use products and services from venture capital- and private equity-backed companies every day. VC and PE are just two major subsets of a larger financial landscape known as the private markets, which control more than 25% of the US economy by capital and 98% by number of companies. Despite the private markets’ pervasiveness globally, most people know very little about this invisible world that’s all around us. For example, what does it mean when a company IPOs or gets funding, and what makes a startup a startup?

In our guide to the private markets, we walk you through all you need to know about this fast-growing and valuable sector—including how any organization, from business development and sales teams to executive search firms, commercial real estate firms, law firms, and accounting firms can capitalize on it.

What’s inside

  • Get to know the difference between the public and private markets, as well as key characteristics of both
  • Learn about the differences between VC and PE, and find out why they’re such valuable sectors
  • Get a sense for who works in the private markets, from angel investors to venture capitalists, PE investors, general partners, and more
  • Discover what financial events take place in the private markets, including angel and seed funding to VC financing rounds, leveraged buyouts, and IPOs
  • See the exchange of private market capital and where businesses can get involved
  • Learn how organizations can tap into the private markets with a detailed look at private market activities

Private Markets Guide PDF

Private Markets Guide PDF