What are the private markets?

Whether you order an Impossible burger or buy some Prose shampoo and conditioner, you use products and services offered via venture capital and private equity-backed companies every day. VC and PE are just two major subsets of a larger global financial landscape known as the private markets, which play a vital role in economies worldwide.

Despite the private markets’ ubiquity, most people know very little about this invisible world that’s all around us. For example, what does it mean when a company IPOs or gets funding, and what makes a startup a startup?

In our guide to the private markets, we walk you through all you need to know about this valuable financial sector—including how organizations can leverage PitchBook to make more informed decisions related to private market moves.

What does our private markets guide cover?

• The definitions of VC and PE, key characteristics of both, and how they compare
• A rundown on the main types of entities that work in the private markets
• The value of the private markets and the kinds of financial events that take place within them
• Where organizations can get involved in the exchange of private capital
• Why businesses ought to consider tapping into the private markets

How can companies use PitchBook to scale their business

With PitchBook, private companies, private market vendors, and service providers can:

• Find fast-growing companies
• Reach out at the right time
• Pursue the right targets
• Build business relationships

Get a copy of our private market guide

Download our guide to the private markets today to learn more about the private markets, as well as PitchBook’s best-in-class venture capital, private equity, and M&A data.