Goop, Gwyneth Paltrow’s lifestyle website, has raised a $50 million Series C at an estimated valuation of $250 million, PitchBook has learned.
Goop has not yet replied to PitchBook’s request for comment.
Lightspeed Venture Partners has likely led the fundraise. Nicole Quinn, an investor at Lightspeed, announced Wednesday that she is joining the company’s board.
Founded in 2008, Goop is known both for its celebrity founder and for its odd and sometimes very expensive array of products. One example: a $2,400 spirit-animal ring.
Goop had previously raised $26.5 million. It was valued at $65 million in August 2016.
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