News & Analysis

driven by the PitchBook Platform

Gwyneth Paltrow’s Goop raises $50M at $250M valuation

PitchBook has learned that Goop, the lifestyle website known for its unusual products and viewpoints, has upped its valuation with a fresh funding round.

Goop, Gwyneth Paltrow’s lifestyle website, has raised a $50 million Series C at an estimated valuation of $250 million, PitchBook has learned.

Goop has not yet replied to PitchBook’s request for comment.

Lightspeed Venture Partners has likely led the fundraise. Nicole Quinn, an investor at Lightspeed, announced Wednesday that she is joining the company’s board.

Founded in 2008, Goop is known both for its celebrity founder and for its odd and sometimes very expensive array of products. One example: a $2,400 spirit-animal ring.

Goop had previously raised $26.5 million. It was valued at $65 million in August 2016.

For more on Goop, view its free profile.

Join the more than 1.5 million industry professionals who get our daily newsletter!