Garrett Black July 31, 2015
Every product is a potential story. People crave narrative, a driving sense of overall purpose behind anything and everything—in marketing’s case, connecting the right message to the right person. And for marketing technology, it’s refining the tools that create and deliver those messages, facilitating narrative creation and customer interaction.
Twilio, Buddy Media, Sprinklr—they all aim to provide tools that integrate and monitor processes ranging from social media management to sales automation. These tools are becoming increasingly sophisticated as the marketing tech sector matures. Established players like Sprinklr have been on an acquisitive tear, helping global M&A value in the space reach $4.3 billion in 2015 to date, while venture investors have poured just over $1.6 billion into financing such startups in the same timeframe. There’s a lot going on behind these big numbers, so let’s explore further.
All of the data above was sourced through the PitchBook Platform. To find out how you can get access, click here.