Marketing Tech

Against the backdrop of challenging market conditions, a stalwart marketing-tech company is making a foray into the IPO market in what would be a rare Wall Street exit for its industry.

Adobe has agreed to acquire Marketo from private equity firm Vista Equity Partners in a $4.75 billion exit. That’s a massive return for Vista, which took the company private for $1.8 billion in 2016.

AppLovin has taken a different approach to startup life than many of its peers. Taking the road less traveled has now proven a wise decision.

A quick overview of HubSpot’s venture funding and financial history, along with a comparison to Marketo, one of its closest competitors. According to Disrupted’s book summary, HubSpot was “flush with $100 million in venture capital,” and VCs were basically shooting dollar bills out of a cannon at the startup. Here’s more of the full story.

Global M&A value in marketing tech reached $4.3 billion in mid-2015, while venture investors poured just over $1.6 billion into financing such startups.