First Merchants is a financial services holding company established in 1893 and based in Muncie, Indiana that operates through its main banking subsidiary, First Merchants Bank. The bank along with other subsidiaries provides customers with financial services including private banking, investment management, consumer banking, mortgage banking, business banking, cash management services, wealth management, and insurance services. First Merchants is the holding company for First Merchants Bank and First Merchants Private Wealth Advisors. The bank provides debt financing facilities such as loans, and revolving credit line for the purpose of debt refinancing, corporate, and mergers and acquisitions to the small and medium-sized middle-market companies. The bank caters to industries such as real estate services, re-insurance, automotive, life and health insurance, property and casualty insurance, consumer finance, and many others.