Merlin Entertainments PLC is a diversified media company that primarily operates theme parks. Merlin has three business segments: Midway Attractions, LEGOLAND Parks, and Resort Theme Parks. The Midway Attractions segment, which accounts for the largest percentage of revenue, operates 100 attractions globally that are typically smaller, indoor venues. These brands include Madame Tussauds, The London Eye, and the London Dungeon. The LEGOLAND segment operates several large LEGO-based theme parks around the world. These parks are either owned, leased, or under operational control through a management contract. The Resort Theme Park segment operates other large, outdoor entertainment-based attractions.