Merlin Entertainments

Merlin Entertainments Overview

Founded 1998
Status Private
Employees 28,000
Latest Deal Type Buyout/​LBO
Financing Rounds 14
Investments 14

Merlin Entertainments General Information


Merlin Entertainments PLC is a diversified media company that primarily operates theme parks. Merlin has three business segments: Midway Attractions, LEGOLAND Parks, and Resort Theme Parks. The Midway Attractions segment, which accounts for the largest percentage of revenue, operates 100 attractions globally that are typically smaller, indoor venues. These brands include Madame Tussauds, The London Eye, and the London Dungeon. The LEGOLAND segment operates several large LEGO-based theme parks around the world. These parks are either owned, leased, or under operational control through a management contract. The Resort Theme Park segment operates other large, outdoor entertainment-based attractions.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Primary Industry
Leisure Facilities
Primary Office
  • Link House
  • 25 West Street
  • Poole BH15 1LD
  • England, United Kingdom
+44 01202 000000

Merlin Entertainments Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth
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Merlin Entertainments Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Merlin Entertainments Competitors (3)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing
Starwood Hotels & Resorts Worldwide Corporate Backed or Acquired Stamford, CT 000000 000000&0
0000000 00000 & 00 Corporate Backed or Acquired San Francisco, CA 0000 000000&0
000 0000 000000 00 Corporate Backed or Acquired Burbank, CA 000000 00000 000000&0

Merlin Entertainments Executive Team (13)

Name Title Board Seat Contact Info
Nick Varney Chief Executive Officer & Board Member
Justin Platt Chief Strategy Officer
Mark Fisher Chief Development Officer
Mark Allsop Chief Digital Marketing and Information Officer
Putnam Shin Director, Asia Divisional Director

4 Former Executives

Merlin Entertainments Board Members (21)

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Name Representing Role Since
000000 000000 Self Board Member 000 0000
0000000 0000000 Self Board Member 000 0000
000 0000000 Merlin Entertainments Board Member 000 0000
0000 0000000000 Self Chairman & Board Member 000 0000
0000 000000 Merlin Entertainments Chief Executive Officer & Board Member 000 0000

14 Former Board Members

Merlin Entertainments Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Merlin Entertainments Investments & Acquisitions (14)

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Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000 00000000 21-Jun-2016 000000000 00000000 Leisure Facilities
000 000 00000 25-Feb-2016 000000000 000.00 Automotive 000 0000000
000000000 23-Sep-2013 000000000 00000 00 Aquaculture
000000 000 0000000 30-Mar-2012 000000000000000000 00000 Hotels and Resorts
Sea Life Sydney Aquarium 03-Mar-2011 Buyout/LBO Leisure Facilities

Merlin Entertainments Subsidiaries (4)

Company Name Industry Location Founded
SeaLife Helsinki Leisure Facilities Helsinki, Finland 2002
000 0000 000000 00 Leisure Facilities Sydney, Australia 0000
000000000 Hotels and Resorts Verona, Italy 0000
0000000 000000 Leisure Facilities Warwick, United Kingdom