Factor_ Overview

  • Year Founded
  • 2011

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 140


  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $277M

Factor_ General Information


Provider of food preparation and delivery services intended to offer a perfect balance of nutrition and taste to enhance mind and body performance. The company offers meals that are designed by a team of nutritionists and chefs to provide an optimal combination of nourishment and taste along with delivery services to homes and offices, enabling consumers to get healthy food.

Contact Information

Formerly Known As
Factor75, Optimal Performance
Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Food Products
Other Industries
Application Software
Other Restaurants, Hotels and Leisure
Other Services (B2C Non-Financial)
Parent Company
Corporate Office
  • 170 Water Street
  • Suite A
  • Batavia, IL 60510
  • United States
+1 (844) 000-0000

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Factor_ Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 31-Dec-2020 $277M 000.00 00000 Completed Generating Revenue
7. Later Stage VC (Series B) 22-May-2020 000 000.00 Completed Generating Revenue
6. Debt - PPP 09-Apr-2020 00.000 00.00 Completed Generating Revenue
5. Debt - General 05-Dec-2019 000 00.00 Completed Generating Revenue
4. Later Stage VC (Series A) 10-Nov-2017 00.00 00.00 Completed Generating Revenue
3. Corporate 19-Dec-2016 00000 00.00 Completed Generating Revenue
2. Early Stage VC 01-Jan-2016 $1.1M $1.1M Completed Generating Revenue
1. Seed Round 01-Nov-2013 Completed Startup
To view Factor_’s complete valuation and funding history, request access »

Factor_ Comparisons

HQ Location
Total Raised
Post Valuation
Provider of food preparation and delivery services intended to offer a perfect balance of nutrition and taste to enhance
Food Products
Batavia, IL
140 As of 2020
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000000&0 000.00


ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercit
0000 00000000
Anaheim, CA
000 As of 0000


lor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla paria
00000 00000000000, 0
Tempe, AZ
0000 As of 0000
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Factor_ Competitors (8)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Fresh n' Lean Corporation Anaheim, CA 000
Freshly Private Equity-Backed Tempe, AZ 0000 00000 000000000000
bistroMD Formerly PE-Backed Naples, FL 00 000000&0
Diet-to-Go Corporation Lorton, VA
Trifecta Venture Capital-Backed Sacramento, CA 000 000.00 00000000000 000.00
You’re viewing 5 of 8 competitors. Get the full list »

Factor_ Executive Team (10)

Name Title Board Seat Contact Info
Mike Apostal Founder, Chief Executive Officer, Chief Financial Officer, Chief Operating Officer & President
Jenny Ore Chief Technology Officer
Brandon Bohr Chief of Staff
Matt Wilkinson Vice President of Operations
Lucas Erickson Vice President of Strategy, Growth & Innovation
You’re viewing 5 of 10 executive team members. Get the full list »

Factor_ Board Members (3)

Name Representing Role Since
Adam Goldenberg Self Board Member 000 0000
Andrew Bluestein Bluestein Ventures Board Member 000 0000
You’re viewing 2 of 3 board members. Get the full list »

Factor_ Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Factor_ Former Investors (16)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Bluestein Ventures Venture Capital Minority 000 0000 000000 0
Chaifetz Group Family Office Minority 000 0000 000000 0
Darwin Strategic Royalty Investment Bank Minority 000 0000 000000 0
Dashfire Venture Capital Minority 000 0000 000000 0
Farnam Street Financial Leasing Minority 000 0000 000000 0
You’re viewing 5 of 16 investors. Get the full list »

Factor_ FAQs

  • When was Factor_ founded?

    Factor_ was founded in 2011.

  • Who is the founder of Factor_?

    Mike Apostal, Nick Wernimont, and Ryan Rouse are the founders of Factor_.

  • Who is the CEO of Factor_?

    Mike Apostal is the CEO of Factor_.

  • Where is Factor_ headquartered?

    Factor_ is headquartered in Batavia, IL.

  • What is the size of Factor_?

    Factor_ has 140 total employees.

  • What industry is Factor_ in?

    Factor_’s primary industry is Food Products.

  • Is Factor_ a private or public company?

    Factor_ is a Private company.

  • What is the current valuation of Factor_?

    The current valuation of Factor_ is 00000.

  • What is Factor_’s current revenue?

    The current revenue for Factor_ is 00000.

  • How much funding has Factor_ raised over time?

    Factor_ has raised $14.7M.

  • Who are Factor_’s investors?

    Bluestein Ventures, Chaifetz Group, Darwin Strategic Royalty, Dashfire, and Farnam Street Financial are 5 of 16 investors who have invested in Factor_.

  • Who are Factor_’s competitors?

    Fresh n' Lean, Freshly, bistroMD, Diet-to-Go, and Trifecta are some of the 8 competitors of Factor_.

  • When was Factor_ acquired?

    Factor_ was acquired on 31-Dec-2020.

  • Who acquired Factor_?

    Factor_ was acquired by HelloFresh.

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