The Parent Company Overview

  • Status
  • Acquired/​Merged

  • Employees
  • 300

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 8

  • Investments
  • 3

The Parent Company General Information

Description

The Parent Company (Denver) was an Operator of an online retail platform designed for retailing children's products. The company's online retail stores provided a simplified shopping experience enabling shoppers to buy children's toys and products based on age group and price range. The company was acquired by Toys R Us on February 13, 2009.

Contact Information

Website
www.etoys.com
Formerly Known As
eToys.com
Ownership Status
Acquired/Merged
Financing Status
Private Equity-Backed
Corporate Office
  • 717 17th Street
  • Suite 1300
  • Denver, CO 80202
  • United States
Primary Industry
Specialty Retail
Other Industries
Recreational Goods
Acquirer
Vertical(s)
E-Commerce, TMT
Corporate Office
  • 717 17th Street
  • Suite 1300
  • Denver, CO 80202
  • United States

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The Parent Company Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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The Parent Company Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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The Parent Company Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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The Parent Company Investments & Acquisitions (3)

The Parent Company’s most recent deal was a Merger/Acquisition with BabyUniverse for . The deal was made on 15-Oct-2007.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
BabyUniverse 15-Oct-2007 Merger/Acquisition Specialty Retail
My Twinn 01-Jun-2004 Buyout/LBO Internet Retail
BabyCenter 19-Apr-1999 Merger/Acquisition Information Services (B2C)
To view The Parent Company’s complete investments and acquisitions history, request access »

The Parent Company Exits (1)

The Parent Company’s most recent exit was on 19-Apr-1999 from BabyCenter. The exit was categorized as .

Company Name Exit Date Exit Type Exit Size Status Buyers
BabyCenter 19-Apr-1999 Completed
To view The Parent Company’s complete exits history, request access »

The Parent Company FAQs

  • Where is The Parent Company headquartered?

    The Parent Company is headquartered in Denver, CO.

  • What is the size of The Parent Company?

    The Parent Company has 300 total employees.

  • What industry is The Parent Company in?

    The Parent Company’s primary industry is Specialty Retail.

  • Is The Parent Company a private or public company?

    The Parent Company is a Private company.

  • What is The Parent Company’s current revenue?

    The current revenue for The Parent Company is .

  • How much funding has The Parent Company raised over time?

    The Parent Company has raised $155M.

  • Who are The Parent Company’s investors?

    Aldrich Capital Partners, BabyUniverse, Bessemer Venture Partners, Clearstone Venture Partners, and DynaFund Ventures are 5 of 11 investors who have invested in The Parent Company.

  • When was The Parent Company acquired?

    The Parent Company was acquired on 13-Feb-2009.

  • Who acquired The Parent Company?

    The Parent Company was acquired by Toys "R" Us.

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