The Parent Company (Denver) Overview

  • Status
  • Acquired/​Merged
  • Employees
  • 300
Employees
  • Latest Deal Type
  • Buyout/​LBO
  • Financing Rounds
  • 8
  • Investments
  • 3

The Parent Company (Denver) General Information

Description

The Parent Company (Denver) was an Operator of an online retail platform designed for retailing children's products. The company's online retail stores provided a simplified shopping experience enabling shoppers to buy children's toys and products based on age group and price range. The company was acquired by Toys R Us on February 13, 2009.

Contact Information

Website
www.etoys.com
Formerly Known As
eToys.com
Ownership Status
Acquired/Merged
Financing Status
Private Equity-Backed
Primary Industry
Specialty Retail
Other Industries
Recreational Goods
Acquirer
Former Stock Listing
KIDS
Primary Office
  • 717 17th Street
  • Suite 1300
  • Denver, CO 80202
  • United States
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The Parent Company (Denver) Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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The Parent Company (Denver) Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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The Parent Company (Denver) Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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The Parent Company (Denver) Investments & Acquisitions (3)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
000000000000 15-Oct-2007 0000000000 00000 Specialty Retail 0000000 0
00 00000 01-Jun-2004 0000000000 00.000 Internet Retail
BabyCenter 19-Apr-1999 Merger/Acquisition 00000 Information Services (B2C)
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The Parent Company (Denver) Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
0000000000 19-Apr-1999 000000000000000000 00000 Completed
  • 000 000000 0000000
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