Mediaplex Overview

  • Founded
  • 1996
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 47
Employees
  • Latest Deal Type
  • M&A
  • Latest Deal Amount
  • $43.9M
Latest Deal Amount

Mediaplex General Information

Description

Provider of cross channel advertising technology solutions and services. The company enables marketers to achieve one to one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics.

Contact Information

Website
www.mediaplex.com
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Primary Industry
Other Services (B2C Non-Financial)
Acquirer
Conversant
Primary Office
  • 177 Steuart Street
  • Suite 600
  • San Francisco, CA 94105
  • United States
+1 (415) 000-0000
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Mediaplex Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 22-Oct-2001 $43.9M 000.00 000.00 Completed Generating Revenue
4. IPO 19-Nov-1999 0000 000.00 00000 Completed Generating Revenue
3. Later Stage VC (Series C) 06-Aug-1999 000.00 000.00 Completed Generating Revenue
2. Early Stage VC (Series B) 15-Jun-1999 $9M $10.5M Completed Generating Revenue
1. Early Stage VC (Series A) 26-Jan-1999 $1.51M $1.51M Completed Product Development
To view Mediaplex’s complete valuation and funding history, request access »

Mediaplex Executive Team (6)

Name Title Board Seat Contact Info
Thomas Vadnais President & Chief Executive Officer
Elizabeth Lloyd Head of Public Relations
You’re viewing 2 of 6 executive team members. Get the full list »

Mediaplex Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Mediaplex Former Investors (5)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Celerity Partners PE/Buyout Minority 000 0000 000000 0
Pequot Capital Management Hedge Fund Minority 000 0000 000000 0
R & E Holdings Corporation Minority 000 0000 000000 0
The Goldman Sachs Group Investment Bank Minority 000 0000 000000 0
Zeron Capital Venture Capital Minority 000 0000 000000 0
To view Mediaplex’s complete investors history, request access »

Mediaplex Investments & Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000 0000000 06-Feb-2006 0000000000 0000 Movies, Music and Entertainment
Interadnet 28-Jun-2001 Merger/Acquisition Business/Productivity Software 000000 0000000
To view Mediaplex’s complete investments and acquisitions history, request access »

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Mediaplex Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
0000000 0000000 06-Feb-2006 0000000000 0000 Completed
  • 2 buyers
To view Mediaplex’s complete exits history, request access »