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Mediaplex

Mediaplex
1996 FOUNDED
M&A STATUS
41-50 EMPLOYEES
M&A LATEST DEAL TYPE
$43.9M LATEST DEAL AMOUNT
Description

Provider of cross channel advertising technology solutions and services. The company enables marketers to achieve one to one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics.

Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Primary Industry
Other Services (B2C Non-Financial)
Acquirer
Primary Office
  • 177 Steuart Street
  • Suite 600
  • San Francisco, CA 94105
  • United States

+1 (415) 000-0000
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Mediaplex Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 22-Oct-2001 $43.9M 000.00 000.00 Completed Generating Revenue
4. IPO 19-Nov-1999 0000 000.00 00000 Completed Generating Revenue
3. Later Stage VC (Series C) 06-Aug-1999 000.00 000.00 Completed Generating Revenue
2. Early Stage VC (Series B) 15-Jun-1999 $9M $10.5M Completed Generating Revenue
1. Early Stage VC (Series A) 26-Jan-1999 $1.51M $1.51M Completed Product Development
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Mediaplex Investments & Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000 06-Feb-2006 0000000000 0000 Movies, Music and Entertainment
Interadnet 28-Jun-2001 Merger/Acquisition Business/Productivity Software 000000 0000000
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Mediaplex Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
0000000 06-Feb-2006 0000000000 0000 Completed
  • 2 buyers
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Mediaplex Former Investors (5)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
Celerity Partners PE/Buyout Minority 000 0000 000000 0
Pequot Capital Management Hedge Fund Minority 000 0000 000000 0
R & E Holdings Corporation Minority 000 0000 000000 0
The Goldman Sachs Group Investment Bank Minority 000 0000 000000 0
Zeron Capital Other Minority 000 0000 000000 0

Mediaplex Executive Team (6)

Name Title Board
Seat
Contact
Info
Thomas Vadnais President & Chief Executive Officer
Elizabeth Lloyd Head of Public Relations

4 Former Executives

You’re viewing 2 of 6 executives. Get the full list »