Mediaplex Overview

  • Founded
  • 1996

  • Status
  • Acquired/​Merged

  • Employees
  • 47

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $43.9M

Mediaplex General Information


Provider of cross channel advertising technology solutions and services. The company enables marketers to achieve one to one messaging, greater efficiencies and a competitive edge through insightful reporting and analytics.

Contact Information

Ownership Status
Financing Status
Formerly VC-backed
Primary Industry
Other Services (B2C Non-Financial)
Primary Office
  • 177 Steuart Street
  • Suite 600
  • San Francisco, CA 94105
  • United States
+1 (415) 000-0000

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Mediaplex Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 22-Oct-2001 $43.9M 000.00 000.00 Completed Generating Revenue
4. IPO 19-Nov-1999 0000 000.00 00000 Completed Generating Revenue
3. Later Stage VC (Series C) 06-Aug-1999 000.00 000.00 Completed Generating Revenue
2. Early Stage VC (Series B) 15-Jun-1999 $9M $10.5M Completed Generating Revenue
1. Early Stage VC (Series A) 26-Jan-1999 $1.51M $1.51M Completed Product Development
To view Mediaplex’s complete valuation and funding history, request access »

Mediaplex Patents

Mediaplex Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
AU-1329202-A System and method for integrated scheduling and advertising content management programs Pending 19-Oct-2000 000000000

Mediaplex Executive Team (6)

Name Title Board Seat Contact Info
Elizabeth Lloyd Head of Public Relations
You’re viewing 1 of 6 executive team members. Get the full list »

Mediaplex Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Mediaplex Former Investors (5)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Celerity Partners PE/Buyout Minority 000 0000 000000 0
Pequot Capital Management Hedge Fund Minority 000 0000 000000 0
R & E Holdings Corporation Minority 000 0000 000000 0
The Goldman Sachs Group Investment Bank Minority 000 0000 000000 0
Zeron Capital Venture Capital Minority 000 0000 000000 0
To view Mediaplex’s complete investors history, request access »

Mediaplex Investments & Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000 00000 01-Dec-2005 0000000000 0000 Movies, Music and Entertainment
Interadnet 28-Jun-2001 Merger/Acquisition Business/Productivity Software 000000 00
To view Mediaplex’s complete investments and acquisitions history, request access »

Mediaplex Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
0000000 0000000 01-Dec-2005 0000000000 0000 Completed
  • 2 buyers
To view Mediaplex’s complete exits history, request access »