Big Red Overview

  • Founded
  • 1937
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 400
Employees
  • Latest Deal Type
  • M&A
  • Financing Rounds
  • 5
  • Investments
  • 3

Big Red General Information

Description

Producer of carbonated soft drinks and marketer of beverage brands. The company's zero calorie energy beverage is made with all natural flavors and colors and distributed widely throughout North America by prominent beverage companies.

Contact Information

Website
www.bigred.com
Formerly Known As
Sun Tang Red Cream Soda, Red Cream Soda, Sun Tang Big Red Cream Soda
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Beverages
Other Industries
Distributors/Wholesale (B2C)
Parent Company
Keurig Dr Pepper
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Big Red Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Big Red Executive Team (6)

Name Title Board Seat Contact Info
Gary Smith Chairman & Chief Executive Officer
James Bradley Chief Financial Officer
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Big Red Board Members (1)

Name Representing Role Since
0000 00000 Big Red Chairman & Chief Executive Officer 000 0000
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Big Red Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Big Red Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Big Red Investments (3)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000 03-Sep-2014 0000000000 Beverages 0000 0000
000000 000000 10-Oct-2011 0000000000 Beverages
All Sport 01-Sep-2007 Buyout/LBO Beverages
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Big Red Subsidiaries (2)

Company Name Industry Location Founded
Xyience Beverages Austin, TX 2004
000 00000 Beverages Austin, TX 0000
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