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Big Red

Big Red
1937 FOUNDED
M&A STATUS
101-200 EMPLOYEES
M&A LATEST DEAL TYPE
5 FINANCING ROUNDS
3 INVESTMENTS
Description

Producer of carbonated soft drinks and marketer of beverage brands. The company's zero calorie energy beverage is made with all natural flavors and colors and distributed widely throughout North America by prominent beverage companies.

Website
Formerly Known As
Sun Tang Red Cream Soda, Red Cream Soda, Sun Tang Big Red Cream Soda
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Beverages
Other Industries
Distributors/Wholesale (B2C)
Parent Company

Big Red Valuation and Funding

Deal Type Date Amount Post-Val Valuation/
EBITDA
Debt Status

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Big Red Investments (3)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000 03-Sep-2014 0000000000 Beverages 0000 00000
000000 000000 0000 10-Oct-2011 0000000000 Beverages
All Sport 01-Sep-2007 Buyout/LBO Beverages
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Big Red Subsidiaries (3)

Company Name Industry Location Founded
Xyience Beverages Austin, TX 2004
000 00000 Beverages Austin, TX 0000
000000 000000 0000 Beverages Austin, TX 0000
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Big Red Former Investors

Investor Name Investor Type Holding Participating Rounds Investor Since Board Seat Contact Info

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Big Red Executive Team (6)

Name Title Board
Seat
Contact
Info
Gary Smith Chairman & Chief Executive Officer
James Bradley Chief Financial Officer

4 Former Executives

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Big Red Board Members (1)

Name Representing Role Since Contact
Info
0000 00000 Big Red Chairman & Chief Executive Officer 000 0000