Big Red Overview

  • Year Founded
  • 1937

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 400

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 5

  • Investments
  • 3

Big Red General Information

Description

Producer of carbonated soft drinks and marketer of beverage brands based out of Austin, Texas. The company's zero calorie energy beverage is made with all natural flavors and colors and distributed widely throughout North America, thereby enabling its customers to be provided with a wide variety of quality beverages at affordable prices.

Contact Information

Website
www.bigred.com
Formerly Known As
Sun Tang Red Cream Soda, Red Cream Soda, Sun Tang Big Red Cream Soda
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Beverages
Other Industries
Distributors/Wholesale (B2C)
Parent Company

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Big Red Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Big Red Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Big Red Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Big Red Investments (3)

Big Red’s most recent deal was a Buyout/LBO with Xyience. The deal was made on 03-Sep-2014.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Xyience 03-Sep-2014 Buyout/LBO Beverages
Thomas Kemper Soda Company 10-Oct-2011 Buyout/LBO Beverages
All Sport 01-Sep-2007 Buyout/LBO Beverages
To view Big Red’s complete investments history, request access »

Big Red Exits (1)

Big Red’s most recent exit was on 01-Sep-2007 from All Sport. The exit was categorized as with 3 buyers.

Company Name Exit Date Exit Type Exit Size Status Buyers
All Sport 01-Sep-2007 Completed
  • 3 buyers
To view Big Red’s complete exits history, request access »

Big Red Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Xyience Austin, TX 2004

Big Red FAQs

  • When was Big Red founded?

    Big Red was founded in 1937.

  • What is the size of Big Red?

    Big Red has 400 total employees.

  • What industry is Big Red in?

    Big Red’s primary industry is Beverages.

  • Is Big Red a private or public company?

    Big Red is a Private company.

  • What is the current valuation of Big Red?

    The current valuation of Big Red is .

  • What is Big Red’s current revenue?

    The current revenue for Big Red is .

  • Who are Big Red’s investors?

    Annex Capital, Argus Capital Partners, Court Square (Private Equity), Dr Pepper Snapple Group, and Goldman Sachs Asset Management are 5 of 7 investors who have invested in Big Red.

  • When was Big Red acquired?

    Big Red was acquired on 09-Jul-2018.

  • Who acquired Big Red?

    Big Red was acquired by Keurig Dr Pepper.

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