Dollar General Overview

  • Year Founded
  • 1939

Year Founded

  • Status
  • Public

  • Employees
  • 170,000


  • Stock Symbol
  • DG

Stock Symbol

  • Investments
  • 4

  • Share Price
  • $144.82
  • (As of Friday Closing)

Dollar General General Information


With over 20,000 locations, Dollar General's banner is nearly ubiquitous across the rural United States. Dollar General serves as a convenient shopping destination for fill-in store trips, with its value proposition most relevant to consumers in small communities with a dearth of shopping options. The retailer operates a frugal store of about 7,500 square feet and primarily offers an assortment of branded and private-label consumable items (80% of net sales) such as paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items at low prices. Dollar General also offers a limited assortment of seasonal merchandise, home products, and apparel. The firm sells most items at a price point of $10 or lower.

Contact Information

Formerly Known As
J L Turner and Son
Ownership Status
Publicly Held
Financing Status
Formerly PE-Backed
Primary Industry
Department Stores
Other Industries
General Merchandise Stores
Stock Exchange
Corporate Office
  • 100 Mission Ridge
  • Goodlettsville, TN 37072
  • United States
+1 (615) 000-0000

Dollar General Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth

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Dollar General Stock Performance

(As of Friday Closing)

Stock Price Previous Close 52 wk Range Market Cap Shares Average Volume EPS
$144.82 $145.68 $101.09 - $222.99 $31.8B 220M 2.36M $7.57

Dollar General Financials Summary

In Thousands,
TTM 31-Jan-2024 FY 2024 31-Jan-2024 FY 2023 31-Jan-2023 FY 2022 31-Jan-2022
EV 46,710,289 46,710,289 68,302,172 61,910,695
Revenue 38,691,609 38,691,609 37,844,863 34,220,449
EBITDA 3,295,093 3,295,093 4,052,764 3,861,991
Net Income 1,661,274 1,661,274 2,415,989 2,399,232
Total Assets 30,795,591 30,795,591 29,083,367 26,327,371
Total Debt 18,090,766 18,090,766 17,661,099 14,246,336
Public Fundamental Data provided by Morningstar, Inc. disclaimer

Dollar General Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Dollar General Comparisons

HQ Location
Total Raised
Post Valuation
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Department Stores
Goodlettsville, TN
170,000 As of 2023
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Chesapeake, VA
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Seattle, WA
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Dollar General Competitors (23)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Dollar Tree Formerly PE-Backed Chesapeake, VA 000000 000.00 000000000 00 000.00
Costco Wholesale Formerly VC-backed Seattle, WA 000000 000 000000000 000
7-Eleven Formerly PE-Backed Dallas, TX 00000 000.00 0&0
Save A Lot Private Equity-Backed Saint Ann, MO 0000 00.000 000000000 00.000
Big Lots Corporation Columbus, OH 00000 000000000000
You’re viewing 5 of 23 competitors. Get the full list »

Dollar General Executive Team (32)

Name Title Board Seat Contact Info
Todd Vasos Chief Executive Officer & Board Member
Kelly Dilts Chief Financial Officer
Donny Lau Chief Strategy Officer & Senior Vice President
Anita Elliott Chief Accounting Officer, Accounting & Senior Vice President
Johné Battle Senior Vice President & Chief Diversity Officer
You’re viewing 5 of 32 executive team members. Get the full list »

Dollar General Board Members (14)

Name Representing Role Since
000 00000000 Dollar General Board Member 000 0000
00000 0000000 Dollar General Board Member 000 0000
0000000 0000000 Self Chairman & Board Member 000 0000
00000000 0000-0000 Dollar General Board Member 000 0000
00000 0000000 Self Board Member 000 0000
You’re viewing 5 of 14 board members. Get the full list »

Dollar General Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Dollar General Investments & Acquisitions (4)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Legion 11-May-2021 00000 0000 0000 Business/Productivity Software
Legion 02-Sep-2020 00000 0000 0000 Business/Productivity Software
Dollar Express Stores 03-Apr-2017 0000000000 Department Stores
Walmart (41 discount department stores) 28-Jul-2016 Corporate Asset Purchase Buildings and Property 0000 0000
To view Dollar General’s complete investments and acquisitions history, request access »

Dollar General ESG

Risk Overview

Risk Rating

Updated March, 23, 2024

21.47 | Med Risk

Risk Scale

A lower score indicates better sustainability












Exposure refers to the extent to which a company is exposed to different material ESG issues



Management is related to actions taken to manage ESG issues


Peers Analysis

Peer performance insights compare the company’s ESG performance to the performance of selected peers to help inform future ESG decisions and drive internal performance improvements.


Covered Companies

00 of 16,173






00 of 512




Department Stores


00 of 79




To view Dollar General’s complete esg history, request access »

Dollar General FAQs

  • When was Dollar General founded?

    Dollar General was founded in 1939.

  • Who is the founder of Dollar General?

    Cal Turner is the founder of Dollar General.

  • Who is the CEO of Dollar General?

    Todd Vasos is the CEO of Dollar General.

  • Where is Dollar General headquartered?

    Dollar General is headquartered in Goodlettsville, TN.

  • What is the size of Dollar General?

    Dollar General has 170,000 total employees.

  • What industry is Dollar General in?

    Dollar General’s primary industry is Department Stores.

  • Is Dollar General a private or public company?

    Dollar General is a Public company.

  • What is Dollar General’s stock symbol?

    The ticker symbol for Dollar General is DG.

  • What is the current stock price of Dollar General?

    As of 19-Apr-2024 the stock price of Dollar General is $144.82.

  • What is the current market cap of Dollar General?

    The current market capitalization of Dollar General is $31.8B.

  • What is Dollar General’s current revenue?

    The trailing twelve month revenue for Dollar General is $38.7B.

  • Who are Dollar General’s competitors?

    Dollar Tree, Costco Wholesale, 7-Eleven, Save A Lot, and Big Lots are some of the 23 competitors of Dollar General.

  • What is Dollar General’s annual earnings per share (EPS)?

    Dollar General’s EPS for 12 months was $7.57.

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