Upright Overview

  • Year Founded
  • 2014

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 101

Employees

  • Latest Deal Type
  • M&A

Upright General Information

Description

Developer of a crowdfunding platform designed to facilitate the financing of residential redevelopment projects. The company's platform provides basic screening and due diligence of each re-developer to experienced investors who buy and rehabilitate residential properties, enabling real estate developers to get the capital they need to fund their projects and investors to get a convenient and transparent way to invest in real estate.

Contact Information

Website
www.upright.us
Formerly Known As
Fund That Flip
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 1300 East 9th Street
  • Suite 800
  • Cleveland, OH 44114
  • United States
+1 (646)
Primary Industry
Other Financial Services
Other Industries
Financial Software
Parent Company
Colchis Capital Management
Vertical(s)
FinTech, Real Estate Technology
Corporate Office
  • 1300 East 9th Street
  • Suite 800
  • Cleveland, OH 44114
  • United States
+1 (646)

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Upright Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Merger/Acquisition 01-Jan-2025 Completed Generating Revenue
6. Later Stage VC (Series B) 21-Sep-2021 Completed Generating Revenue
5. Debt - PPP 15-Apr-2020 Completed Generating Revenue
4. Later Stage VC (Series A) 15-Aug-2019 Completed Generating Revenue
3. Seed Round 17-Mar-2016 Completed Startup
2. Accelerator/Incubator 08-Jun-2015 $100K $100K Completed Startup
1. Accelerator/Incubator 23-Apr-2014 Completed Startup
To view Upright’s complete valuation and funding history, request access »

Upright Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate ($) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B
Series A
Seed 5,827,849 $0.001000 $0.03 $0.39 $0.39 1x $0.39 16.77%
To view Upright’s complete cap table history, request access »

Upright Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a crowdfunding platform designed to facilitate the financing of residential redevelopment projects. The com
Other Financial Services
Cleveland, OH
101 As of 2024

Birmingham, United Kingdom
 

Atlanta, GA
 
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Upright Competitors (18)

One of Upright’s 18 competitors is CrowdProperty, a Venture Capital-Backed company based in Birmingham, United Kingdom.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
CrowdProperty Venture Capital-Backed Birmingham, United Kingdom
Groundfloor Venture Capital-Backed Atlanta, GA
London House Exchange Private Equity-Backed London, United Kingdom
Brickowner Venture Capital-Backed London, United Kingdom
PeerStreet Formerly VC-backed El Segundo, CA
You’re viewing 5 of 18 competitors. Get the full list »

Upright Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Upright Former Investors (23)

Investor Name Investor Type Holding Investor Since Participating Rounds
Edison Partners Growth/Expansion Minority
Enterprise Institute Angel Group Minority
Entrepreneurs Roundtable Accelerator Accelerator/Incubator Minority
FinTech Ventures Fund Venture Capital Minority
Founder Institute Accelerator/Incubator
You’re viewing 5 of 23 investors. Get the full list »

Upright Acquisitions (1)

Upright’s most recent deal was a Merger/Acquisition with FlipperForce. The deal was made on 20-May-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
FlipperForce 20-May-2022 Merger/Acquisition Business/Productivity Software
To view Upright’s complete acquisitions history, request access »

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Upright Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
FlipperForce Kansas City, MO 2017

Upright FAQs

  • When was Upright founded?

    Upright was founded in 2014.

  • Where is Upright headquartered?

    Upright is headquartered in Cleveland, OH.

  • What is the size of Upright?

    Upright has 101 total employees.

  • What industry is Upright in?

    Upright’s primary industry is Other Financial Services.

  • Is Upright a private or public company?

    Upright is a Private company.

  • What is Upright’s current revenue?

    The current revenue for Upright is .

  • How much funding has Upright raised over time?

    Upright has raised $40M.

  • Who are Upright’s investors?

    Edison Partners, Enterprise Institute, Entrepreneurs Roundtable Accelerator, FinTech Ventures Fund, and Founder Institute are 5 of 23 investors who have invested in Upright.

  • Who are Upright’s competitors?

    CrowdProperty, Groundfloor, London House Exchange, Brickowner, and PeerStreet are some of the 18 competitors of Upright.

  • When was Upright acquired?

    Upright was acquired on 01-Jan-2025.

  • Who acquired Upright?

    Upright was acquired by Colchis Capital Management.

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