Omniture Overview

  • Year Founded
  • 1996

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 1,200


  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $1.8B

Omniture General Information


Provider of online business optimization software based in Orem, Utah. The company hosts and delivers Omniture Online Marketing Suite, as an on-demand solution, as well as an on-premise solution that consists of an Open Business Analytics Platform and an integrated set of optimization applications for online analytics, channel analytics, visitor acquisition and conversion.

Contact Information

Formerly Known As,
Ownership Status
Financing Status
Formerly VC-backed
Primary Industry
Automation/Workflow Software
Other Industries
Application Software
Corporate Office
  • 550 East Timpanogos Circle
  • Orem, UT 84097
  • United States
+1 (801) 000-0000

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Omniture Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
13. Merger/Acquisition 23-Oct-2009 $1.8B 00000 00.00 Completed Generating Revenue
12. PIPE 29-Jan-2009 0000 00000 Completed Generating Revenue
11. PIPE 01-Dec-2008 0000 00000 Completed Generating Revenue
10. PIPE 27-Aug-2007 000.00 00000 Completed Generating Revenue
9. 2PO 13-Jun-2007 00000 00000 00.000 Completed Generating Revenue
8. PIPE 08-Sep-2006 00000 Completed Generating Revenue
7. IPO 28-Jun-2006 000.00 00000 00000 Completed Generating Revenue
6. Later Stage VC (Series C1) 18-Aug-2005 0000 0000 Completed Profitable
5. Later Stage VC 15-Dec-2004 $9.7M $24M Completed Generating Revenue
4. Later Stage VC 01-May-2004 $14.3M Completed Generating Revenue
To view Omniture’s complete valuation and funding history, request access »

Omniture Comparisons

HQ Location
Total Raised
Post Valuation
Provider of online business optimization software based in Orem, Utah. The company hosts and delivers Omniture Online Ma
Automation/Workflow Software
Orem, UT
1,200 As of 2020
00.00 0000-00-00
000000&0 00000


irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nu
San Francisco, CA
00000 As of 0000
00000000000 00000


tion ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure do
00000 000 0000000000
New York, NY
000 As of 0000
00000 0000-00-00
000000000000 000.00
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Omniture Competitors (3)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Salesforce Formerly VC-backed San Francisco, CA 00000 00000 00000000000 00000
Marigold Engage by Sailthru Private Equity-Backed New York, NY 000 000.00 000000000000 000.00
Amplitude Formerly VC-backed San Francisco, CA 000 00000 00000000 00000
You’re viewing 3 of 3 competitors. Get the full list »

Omniture Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Omniture Former Investors (19)

Investor Name Investor Type Holding Investor Since Participating Rounds
Attractor Ventures Venture Capital Minority 000 0000 000000 0
Battery Ventures Growth/Expansion Minority 000 0000 000000 0
Cocolalla Corporation Minority 000 0000 000000 0
Crosslink Capital Venture Capital Minority 000 0000 000000 0
Erutinmo Corporation Minority 000 0000 000000 0
You’re viewing 5 of 19 investors. Get the full list »

Omniture Investments & Acquisitions (6)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner 27-Sep-2011 0000 00000 000 Social/Platform Software
Mercado Software 05-Nov-2008 0000000000 00.00 Business/Productivity Software 000000 00
Visual Sciences 18-Jan-2008 0000000000 00000 Internet Software
Offermatica 13-Dec-2007 0000000000 0000 Business/Productivity Software
Touch Clarity 07-Mar-2007 Merger/Acquisition 000.00 Business/Productivity Software
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

Omniture Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers 27-Sep-2011 0000 00000 000 Completed
  • 28 buyers
To view Omniture’s complete exits history, request access »

Omniture FAQs

  • When was Omniture founded?

    Omniture was founded in 1996.

  • Who is the founder of Omniture?

    Joshua James and John Pestana are the founders of Omniture.

  • Where is Omniture headquartered?

    Omniture is headquartered in Orem, UT.

  • What is the size of Omniture?

    Omniture has 1,200 total employees.

  • What industry is Omniture in?

    Omniture’s primary industry is Automation/Workflow Software.

  • Is Omniture a private or public company?

    Omniture is a Private company.

  • What is the current valuation of Omniture?

    The current valuation of Omniture is 00.00.

  • What is Omniture’s current revenue?

    The current revenue for Omniture is 00000.

  • How much funding has Omniture raised over time?

    Omniture has raised $363M.

  • Who are Omniture’s investors?

    Attractor Ventures, Battery Ventures, Cocolalla, Crosslink Capital, and Erutinmo are 5 of 19 investors who have invested in Omniture.

  • Who are Omniture’s competitors?

    Salesforce, Marigold Engage by Sailthru, and Amplitude are competitors of Omniture.

  • When was Omniture acquired?

    Omniture was acquired on 23-Oct-2009.

  • Who acquired Omniture?

    Omniture was acquired by Adobe.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »