Omniture

Omniture Overview

Founded 1996
Founded
Status Acquired/​Merged
Employees 1,200
Employees
Latest Deal Type M&A
Latest Deal Amount $1.8B
Latest Deal Amount
Investors 2

Omniture General Information

Description

Provider of online business optimization software. The company hosts and delivers Omniture Online Marketing Suite, as an on-demand solution, as well as an on-premise solution that consists of Open Business Analytics Platform and integrated set of optimization applications for online analytics, channel analytics, visitor acquisition and conversion.

Contact Information

Formerly Known As
MyComputer.com, SuperStats.com
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Primary Industry
Automation/Workflow Software
Other Industries
Application Software
Other Software
Acquirer
Primary Office
  • 550 East Timpanogos Circle
  • Orem, UT 84097
  • United States
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Omniture Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
14. Merger/Acquisition 23-Oct-2009 $1.8B 00000 00.00 Completed Profitable
13. Corporate 29-Jan-2009 0000 00000 Completed Generating Revenue
12. Later Stage VC 01-Dec-2008 0000 00000 Completed Generating Revenue
11. Later Stage VC 27-Aug-2007 000.00 00000 Completed Generating Revenue
10. 2PO 13-Jun-2007 00000 00000 00.000 Completed Generating Revenue
9. Convertible Debt 14-Mar-2007 00.00 00000 Completed Generating Revenue
8. PIPE 08-Sep-2006 00000 Completed Generating Revenue
7. IPO 28-Jun-2006 000.00 00000 00000 Completed Generating Revenue
6. Later Stage VC (Series C1) 18-Aug-2005 $40M $64M Completed Profitable
5. Convertible Debt 15-Dec-2004 $9.7M $24M Completed Generating Revenue

Omniture Competitors (10)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing
Amount
Kochava Venture Capital-Backed Sandpoint, ID 000 0000000000 0
00 0000 Private Debt Financed Louisville, KY 000 000000000
000000000 Private Equity-Backed Portland, OR 000 0000 000000 - 000
0000000 Venture Capital-Backed San Diego, CA 000 00000 00000000000 00000
00000000 Venture Capital-Backed San Francisco, CA 00 000.00 0000000000 0 000.00

Omniture Former Investors (13)

To view Omniture‘s full investor history, request access >>
Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Battery Ventures Venture Capital Minority 000 0000 000000 0
Crosslink Capital Venture Capital Minority 000 0000 000000 0
Hummer Winblad Venture Partners Venture Capital Minority 000 0000 000000 0
IVP Venture Capital Minority 000 0000 000000 0
Jeff Kearl Angel (individual) Minority 000 0000 000000 0

Omniture Investments & Acquisitions (6)

To view Omniture‘s complete investment and acquisition history, request access >>
Company Name Deal Date Deal Type Deal Size Industry Lead Partner
000000.00 27-Sep-2011 0000 00000 000 Human Capital Services
0000000 00000000 05-Nov-2008 000000000000000000 00.00 Business/Productivity Software 000000 00000
000000 00000000 18-Jan-2008 000000000000000000 00000 Internet Software
00000000000 13-Dec-2007 000000000000000000 0000 Business/Productivity Software
Touch Clarity 07-Mar-2007 Merger/Acquisition 000.00 Business/Productivity Software

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Omniture Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
000000.00 27-Sep-2011 0000 00000 000 Completed
  • 31 buyers